CallTrackingMetrics
CallTrackingMetrics is a comprehensive conversation intelligence platform that combines call tracking with contact center automation to help you attribute conversions and manage customer interactions across multiple communication channels.
Convin
Convin is an AI-driven conversation intelligence platform that records, transcribes, and analyzes sales calls to uncover actionable insights, improve agent performance, and increase overall revenue for your business.
Quick Comparison
| Feature | CallTrackingMetrics | Convin |
|---|---|---|
| Website | calltrackingmetrics.com | convin.ai |
| Pricing Model | Subscription | Custom |
| Starting Price | $39/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2020 |
| Headquarters | Severna Park, USA | Bengaluru, India |
Overview
CallTrackingMetrics
CallTrackingMetrics helps you bridge the gap between your marketing efforts and real-world conversations. You can identify exactly which ads, campaigns, or keywords triggered a phone call, text, or chat, allowing you to optimize your marketing spend based on actual ROI. It goes beyond simple attribution by providing a full-featured softphone and contact center tools to manage those incoming leads effectively.
You can automate your entire lead flow with smart routing, interactive voice response (IVR), and AI-powered transcriptions that score your calls automatically. Whether you are a small agency managing multiple clients or a large enterprise with a high-volume contact center, the platform provides the visibility you need to improve agent performance and increase conversion rates through detailed conversation analytics.
Convin
Convin helps you transform every customer interaction into a learning opportunity for your sales and support teams. By automatically recording and transcribing calls, meetings, and chats, the platform uses artificial intelligence to identify winning patterns, track script compliance, and highlight areas where your agents need coaching. You can stop guessing why deals stall and start using data-driven insights to replicate your top performers' success across the entire organization.
The platform integrates directly with your existing dialers and CRM systems to provide a centralized view of all customer conversations. You can search through transcripts for specific keywords, receive automated call summaries, and use AI-driven scoring to evaluate performance without listening to hours of audio. It is designed primarily for mid-market and enterprise sales teams, contact centers, and customer success departments looking to scale their quality assurance and coaching efforts efficiently.
Overview
CallTrackingMetrics Features
- Dynamic Number Insertion Swap phone numbers on your website automatically to track exactly which keyword or campaign drove each individual visitor to call.
- AI Conversation Analytics Transcribe calls automatically and use AI to identify key phrases, sentiment, and conversion signals without listening to every recording.
- Smart Call Routing Route callers to the right agent based on their location, previous interactions, or the specific ad they clicked.
- Omnichannel Queues Manage calls, texts, and live chats in a single unified interface so your team never misses a customer message.
- Form-to-Call Automation Trigger an instant outbound call to your team the moment a lead submits a web form to decrease response time.
- Real-time Reporting Build custom dashboards to visualize your call volume, wait times, and marketing attribution data in real-time.
Convin Features
- Automated Transcription. Convert every voice and video call into accurate text transcripts so you can quickly search for key moments and insights.
- AI Call Scoring. Evaluate agent performance automatically based on custom parameters like empathy, script adherence, and objection handling to save time on manual audits.
- Deal Intelligence. Identify risks in your sales pipeline by tracking customer sentiment and competitor mentions across all your active conversations.
- Automated Coaching. Deliver personalized feedback to your agents at scale by highlighting specific call segments that require improvement or praise.
- Keyword Tracking. Monitor the usage of specific phrases or product features to see how your market reacts to new messaging in real-time.
- Meeting Summaries. Get concise, AI-generated summaries of every meeting sent directly to your CRM so you never miss a follow-up item.
Pricing Comparison
CallTrackingMetrics Pricing
- Dynamic Number Insertion
- Standard call tracking
- Google Ads & Analytics integration
- Call recording
- Real-time reporting
- Email support
- Everything in Essentials, plus:
- Full contact center features
- Interactive Voice Response (IVR)
- Smart routing rules
- Live chat and SMS
- Queue management
Convin Pricing
Pros & Cons
CallTrackingMetrics
Pros
- Extremely granular attribution data for marketing campaigns
- Seamless integration with Google Ads and Salesforce
- Highly customizable call routing and IVR options
- Reliable call quality and recording clarity
- Excellent support for multi-client agency management
Cons
- Complex interface has a steep learning curve
- Usage-based fees can make monthly billing unpredictable
- Initial technical setup requires significant time investment
Convin
Pros
- Significantly reduces time spent on manual call monitoring
- Accurate transcription even with diverse accents and dialects
- Seamless integration with popular CRM and dialer tools
- Actionable insights that directly improve sales conversion rates
Cons
- Initial setup requires time to define custom scoring
- Pricing is not transparent for small teams
- Advanced reporting features have a slight learning curve