Carta
Carta is a comprehensive equity management platform that helps you manage cap tables, valuations, and equity plans while ensuring compliance for your company, investors, and employees.
Juniper Square
Juniper Square is an investment management platform that streamlines fundraising, investment administration, and investor reporting for commercial real estate firms and private equity managers to improve transparency and efficiency.
Quick Comparison
| Feature | Carta | Juniper Square |
|---|---|---|
| Website | carta.com | junipersquare.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2014 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
Carta
Carta simplifies how you manage equity, from your first hire to your eventual exit. Instead of messy spreadsheets, you get a centralized platform to track your cap table, issue electronic securities, and stay compliant with tax regulations like 409A valuations. You can automate the entire equity lifecycle, ensuring that your legal, finance, and HR teams stay perfectly aligned as your company grows.
The platform serves everyone from early-stage startups to late-stage private and public companies. You can provide your employees with a clear view of their ownership and vesting schedules through a dedicated portal, while giving your investors real-time access to their holdings. It eliminates the manual overhead of equity administration so you can focus on building your business.
Juniper Square
Juniper Square provides you with a centralized system to manage the entire lifecycle of your private investments. You can move away from fragmented spreadsheets and manual processes by using a unified platform that handles everything from initial fundraising and digital subscriptions to complex distribution calculations and automated reporting. It helps you build stronger relationships with your investors by providing them with a professional, self-service portal where they can access their documents and performance data at any time.
The platform is designed specifically for the private capital markets, including real estate, private equity, and venture capital firms. By automating the back-office burden of investment administration, you can focus more on finding deals and raising capital rather than managing data entry. Whether you are managing a single asset or a multi-billion dollar fund, the software scales to meet your specific regulatory and operational requirements.
Overview
Carta Features
- Automated Cap Table Track your company's ownership in real-time with a digital cap table that updates automatically whenever you issue new shares.
- 409A Valuations Get audit-ready valuations from experts quickly so you can stay compliant with IRS regulations when granting employee stock options.
- Electronic Securities Issue and sign stock options, warrants, and RSUs electronically to eliminate paper trails and speed up the board approval process.
- Employee Equity Portal Give your team a dedicated dashboard where they can track their vesting progress and understand the potential value of their holdings.
- Scenario Modeling Run what-if analyses to see how future funding rounds or exit events will impact your ownership and dilution levels.
- Compliance Tracking Stay on top of Rule 701 limits and Form 3921 filings with automated alerts and reporting built directly into your workflow.
Juniper Square Features
- Investor Portal. Provide your investors with a secure, branded dashboard where they can view their portfolio performance and download tax documents.
- Digital Subscriptions. Eliminate paper-based workflows by allowing investors to complete subscription agreements and AML/KYC checks entirely online.
- Investment CRM. Track every interaction with your prospects and investors in a specialized database built for private equity workflows.
- Automated Distributions. Calculate complex waterfalls and distribute payments to your investors with automated tools that reduce manual errors.
- Fund Accounting. Manage your general ledger and financial reporting within the platform to maintain a single source of truth.
- Insights & Analytics. Generate real-time reports on your assets and investor behavior to make data-driven decisions for your next fund.
Pricing Comparison
Carta Pricing
- Up to 25 stakeholders
- Digital cap table management
- Electronic security issuance
- Onboarding support
- Standard equity reporting
- Everything in Launch, plus:
- Unlimited stakeholders
- Audit-ready 409A valuations
- Scenario modeling tools
- Equity plan administration
- Advanced compliance reporting
Juniper Square Pricing
Pros & Cons
Carta
Pros
- Eliminates manual spreadsheet errors in cap tables
- Streamlines the 409A valuation process significantly
- Provides excellent visibility for employee shareholders
- Simplifies communication between companies and investors
Cons
- Pricing increases sharply as stakeholder count grows
- Customer support response times can be inconsistent
- Initial data migration requires significant manual effort
Juniper Square
Pros
- Significantly reduces time spent on investor reporting
- Professional investor portal improves firm credibility
- Streamlines the subscription process for new funds
- Excellent customer support during the onboarding phase
Cons
- Initial data migration can be time-consuming
- Higher price point than basic CRM tools
- Learning curve for complex waterfall configurations