Carta
Carta is a comprehensive equity management platform that helps you manage cap tables, valuations, and equity plans while ensuring compliance for your company, investors, and employees.
Rundit
Rundit is a specialized portfolio management software designed for venture capital firms and investment professionals to automate portfolio monitoring, investor reporting, and real-time data collection from startups.
Quick Comparison
| Feature | Carta | Rundit |
|---|---|---|
| Website | carta.com | rundit.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $165/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2017 |
| Headquarters | San Francisco, USA | Helsinki, Finland |
Overview
Carta
Carta simplifies how you manage equity, from your first hire to your eventual exit. Instead of messy spreadsheets, you get a centralized platform to track your cap table, issue electronic securities, and stay compliant with tax regulations like 409A valuations. You can automate the entire equity lifecycle, ensuring that your legal, finance, and HR teams stay perfectly aligned as your company grows.
The platform serves everyone from early-stage startups to late-stage private and public companies. You can provide your employees with a clear view of their ownership and vesting schedules through a dedicated portal, while giving your investors real-time access to their holdings. It eliminates the manual overhead of equity administration so you can focus on building your business.
Rundit
Rundit is a dedicated platform that simplifies how you manage venture capital portfolios and communicate with stakeholders. Instead of chasing founders for spreadsheets, you can automate the entire data collection process through intuitive request tools. You can track key performance indicators, monitor valuation changes, and generate professional investor reports in minutes rather than days.
The platform acts as a central hub for your investment data, allowing you to visualize fund performance and individual company health through dynamic dashboards. You can also provide your portfolio companies with their own analytics tools, creating a collaborative environment that adds value beyond just capital. It streamlines the heavy lifting of fund administration so you can focus on making better investment decisions.
Overview
Carta Features
- Automated Cap Table Track your company's ownership in real-time with a digital cap table that updates automatically whenever you issue new shares.
- 409A Valuations Get audit-ready valuations from experts quickly so you can stay compliant with IRS regulations when granting employee stock options.
- Electronic Securities Issue and sign stock options, warrants, and RSUs electronically to eliminate paper trails and speed up the board approval process.
- Employee Equity Portal Give your team a dedicated dashboard where they can track their vesting progress and understand the potential value of their holdings.
- Scenario Modeling Run what-if analyses to see how future funding rounds or exit events will impact your ownership and dilution levels.
- Compliance Tracking Stay on top of Rule 701 limits and Form 3921 filings with automated alerts and reporting built directly into your workflow.
Rundit Features
- Automated Data Collection. Send automated metric requests to founders and watch your dashboards update instantly as they submit their monthly or quarterly results.
- LP Reporting. Create professional, branded reports for your limited partners using pre-built templates that pull live data directly from your portfolio.
- Portfolio Analytics. Visualize your fund's performance with internal rate of return, multiple on invested capital, and custom KPI tracking across all holdings.
- Founder Dashboards. Give your founders access to their own performance metrics and cap table tools to help them manage their growth effectively.
- Metric Standardization. Convert different currencies and accounting standards into a single unified view to compare companies across your entire global portfolio.
- Document Management. Store and organize investment memos, shareholder agreements, and board decks in a secure, centralized repository for every portfolio company.
Pricing Comparison
Carta Pricing
- Up to 25 stakeholders
- Digital cap table management
- Electronic security issuance
- Onboarding support
- Standard equity reporting
- Everything in Launch, plus:
- Unlimited stakeholders
- Audit-ready 409A valuations
- Scenario modeling tools
- Equity plan administration
- Advanced compliance reporting
Rundit Pricing
- Up to 10 portfolio companies
- Automated data collection
- Standard KPI tracking
- Basic investor reporting
- Founder dashboard access
- Email support
- Everything in Professional, plus:
- Up to 30 portfolio companies
- Advanced analytics and IRR
- Custom report branding
- Multi-currency support
- Priority customer success
Pros & Cons
Carta
Pros
- Eliminates manual spreadsheet errors in cap tables
- Streamlines the 409A valuation process significantly
- Provides excellent visibility for employee shareholders
- Simplifies communication between companies and investors
Cons
- Pricing increases sharply as stakeholder count grows
- Customer support response times can be inconsistent
- Initial data migration requires significant manual effort
Rundit
Pros
- Significantly reduces time spent on quarterly reporting
- Clean and modern interface for founders
- Easy to set up custom KPIs
- Excellent customer support during onboarding
- Automated reminders save hours of follow-up
Cons
- Limited advanced accounting integrations
- Learning curve for complex fund structures
- Mobile experience is less robust than desktop