CHEQ
CHEQ is a cybersecurity platform that protects your marketing efforts by eliminating bot traffic, preventing ad fraud, and ensuring your data comes from real human users.
Fraud Blocker
Fraud Blocker is a specialized ad fraud prevention software that automatically identifies and blocks invalid traffic to protect your Google Ads budget and improve your overall lead quality.
Quick Comparison
| Feature | CHEQ | Fraud Blocker |
|---|---|---|
| Website | cheq.ai | fraudblocker.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $49/month |
| FREE Trial | ✓ 0 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2019 |
| Headquarters | Tel Aviv, Israel | Los Angeles, USA |
Overview
CHEQ
CHEQ provides a comprehensive Go-to-Market Security platform designed to protect your entire digital funnel from bots and fake users. You can secure your paid media spend by blocking fraudulent clicks, protect your website from malicious scrapers, and ensure your CRM data remains clean and actionable. By filtering out non-human traffic in real-time, you gain a clearer picture of your actual marketing performance and customer behavior.
The platform is built for modern marketing, sales, and data teams who need to trust their digital metrics. You can deploy it across your web properties to mitigate threats like account takeover, credential stuffing, and skewed analytics. It helps you focus your budget and energy on real customers rather than automated threats, ultimately improving your conversion rates and return on ad spend.
Fraud Blocker
Fraud Blocker helps you stop wasting money on fake clicks and malicious bots within your Google Ads campaigns. By analyzing your traffic in real-time, the platform assigns a fraud score to every visitor and automatically syncs with your Google Ads account to block suspicious IP addresses. This ensures your budget is spent on real humans who are actually interested in your business, rather than automated scripts or competitors clicking your ads.
You can easily monitor your traffic quality through a centralized dashboard that highlights exactly how much money you have saved from fraudulent activity. The setup process is straightforward, requiring only a simple script installation on your website. Whether you are a solo marketer or managing a large agency, the tool provides the transparency you need to optimize your ad spend and increase your return on investment.
Overview
CHEQ Features
- Paid Media Protection Block bots and fake users from clicking your ads across search, social, and programmatic platforms to save your budget.
- On-Site Bot Mitigation Identify and stop malicious bots on your website to prevent data scraping, price skimming, and inventory hoarding.
- Form & Lead Validation Ensure every lead in your CRM is a real person by blocking fake form submissions and automated bot sign-ups.
- Marketing Analytics Cleaning Remove non-human noise from your analytics dashboards so you can make decisions based on accurate human data.
- Data Privacy Compliance Manage user consent and stay compliant with global privacy regulations while blocking unauthorized tracking scripts.
- Real-Time Threat Detection Deploy thousands of security tests instantly to distinguish between legitimate users and sophisticated automated threats.
Fraud Blocker Features
- Automated IP Blocking. Automatically sync suspicious IP addresses to your Google Ads exclusion list to prevent fraudulent users from seeing your ads again.
- Real-time Fraud Scoring. Assign a unique score to every visitor based on their behavior and device fingerprint to identify high-risk traffic instantly.
- Device Fingerprinting. Track unique device identifiers to catch sophisticated fraudsters who attempt to hide their identity by changing their IP addresses.
- Custom Detection Rules. Define your own blocking criteria to target specific types of invalid traffic that are unique to your industry or campaign.
- Conversion Tracking. Connect your conversion data to see exactly which sources are driving real customers versus those generating fake leads.
- Agency Multi-Account Support. Manage multiple client accounts from a single dashboard with consolidated reporting and easy switching between different ad profiles.
Pricing Comparison
CHEQ Pricing
Fraud Blocker Pricing
- Up to $5,000 monthly ad spend
- Real-time IP blocking
- Fraud scoring
- Device fingerprinting
- Email support
- 1 domain included
- Up to $50,000 monthly ad spend
- Everything in Pro, plus:
- Multiple domains
- Client reporting
- Priority support
- Dedicated account manager
Pros & Cons
CHEQ
Pros
- Significant reduction in wasted ad spend from fraudulent clicks
- Easy implementation via a single JavaScript tag
- Provides deep visibility into specific bot types attacking your site
- Cleaner CRM data leads to better sales efficiency
- Responsive customer success team during the onboarding process
Cons
- Pricing can be high for smaller businesses
- Initial setup requires careful tuning to avoid false positives
- Dashboard interface has a slight learning curve for beginners
Fraud Blocker
Pros
- Setup is incredibly fast and requires minimal technical knowledge
- Automatic Google Ads integration saves hours of manual blocking
- Dashboard clearly visualizes your cost savings and ROI
- Customer support is responsive and helpful during initial setup
Cons
- Currently limited primarily to Google Ads protection
- Pricing can scale quickly for high-spend accounts
- Requires script installation which may affect site speed slightly