CHEQ
CHEQ is a cybersecurity platform that protects your marketing efforts by eliminating bot traffic, preventing ad fraud, and ensuring your data comes from real human users.
ClickGUARD
ClickGUARD is an automated ad protection software that identifies and blocks fraudulent clicks on Google Ads to ensure your marketing budget is spent on genuine potential customers.
Quick Comparison
| Feature | CHEQ | ClickGUARD |
|---|---|---|
| Website | cheq.ai | clickguard.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $74/month |
| FREE Trial | ✓ 0 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2016 |
| Headquarters | Tel Aviv, Israel | London, United Kingdom |
Overview
CHEQ
CHEQ provides a comprehensive Go-to-Market Security platform designed to protect your entire digital funnel from bots and fake users. You can secure your paid media spend by blocking fraudulent clicks, protect your website from malicious scrapers, and ensure your CRM data remains clean and actionable. By filtering out non-human traffic in real-time, you gain a clearer picture of your actual marketing performance and customer behavior.
The platform is built for modern marketing, sales, and data teams who need to trust their digital metrics. You can deploy it across your web properties to mitigate threats like account takeover, credential stuffing, and skewed analytics. It helps you focus your budget and energy on real customers rather than automated threats, ultimately improving your conversion rates and return on ad spend.
ClickGUARD
ClickGUARD helps you take full control of your Google Ads traffic by eliminating wasteful spending on bot clicks, competitors, and click farms. You can monitor every click in real-time to see exactly who is interacting with your ads and why. The platform uses advanced forensics to detect patterns of abuse that standard filters miss, allowing you to automatically exclude malicious IP addresses and placements from your campaigns.
By cleaning up your traffic, you can improve your return on ad spend and ensure your sales team focuses on high-quality leads. The software integrates directly with your Google Ads account, providing transparent data and automated protection rules that work around the clock. It is designed for performance marketers and agencies who need to protect significant ad investments from sophisticated fraud.
Overview
CHEQ Features
- Paid Media Protection Block bots and fake users from clicking your ads across search, social, and programmatic platforms to save your budget.
- On-Site Bot Mitigation Identify and stop malicious bots on your website to prevent data scraping, price skimming, and inventory hoarding.
- Form & Lead Validation Ensure every lead in your CRM is a real person by blocking fake form submissions and automated bot sign-ups.
- Marketing Analytics Cleaning Remove non-human noise from your analytics dashboards so you can make decisions based on accurate human data.
- Data Privacy Compliance Manage user consent and stay compliant with global privacy regulations while blocking unauthorized tracking scripts.
- Real-Time Threat Detection Deploy thousands of security tests instantly to distinguish between legitimate users and sophisticated automated threats.
ClickGUARD Features
- Automated IP Blocking. Automatically block fraudulent IP addresses from seeing your ads the moment suspicious behavior is detected.
- Click Forensics. Access deep insights into every click, including device IDs, locations, and behavior patterns to identify threats.
- Placement Cleaning. Identify and exclude low-quality or fraudulent websites and apps where your ads are being displayed.
- Custom Security Rules. Create your own protection logic based on click frequency, geo-location, or specific user behavior.
- Real-time Monitoring. Track your ad traffic as it happens with a live dashboard that highlights potential threats instantly.
- Agency Multi-Account Management. Manage and protect multiple client accounts from a single centralized dashboard with ease.
Pricing Comparison
CHEQ Pricing
ClickGUARD Pricing
- Up to $10k monthly ad spend
- Automated IP blocking
- Real-time click monitoring
- Basic click forensics
- Google Ads integration
- Standard support
- Everything in Active, plus:
- Up to $25k monthly ad spend
- Advanced forensic data
- Placement exclusions
- Custom security rules
- Priority email support
Pros & Cons
CHEQ
Pros
- Significant reduction in wasted ad spend from fraudulent clicks
- Easy implementation via a single JavaScript tag
- Provides deep visibility into specific bot types attacking your site
- Cleaner CRM data leads to better sales efficiency
- Responsive customer success team during the onboarding process
Cons
- Pricing can be high for smaller businesses
- Initial setup requires careful tuning to avoid false positives
- Dashboard interface has a slight learning curve for beginners
ClickGUARD
Pros
- Highly detailed forensic data for every click
- Easy integration with existing Google Ads accounts
- Effective at reducing wasted ad spend quickly
- Intuitive dashboard for monitoring real-time traffic
Cons
- Interface can be overwhelming for beginners
- Limited to Google Ads platform only
- Setup requires careful configuration of rules