CHEQ
CHEQ is a cybersecurity platform that protects your marketing efforts by eliminating bot traffic, preventing ad fraud, and ensuring your data comes from real human users.
TrafficGuard
TrafficGuard is an automated ad fraud prevention software that detects, mitigates, and reports on invalid traffic across your entire digital advertising journey to protect your marketing budget.
Quick Comparison
| Feature | CHEQ | TrafficGuard |
|---|---|---|
| Website | cheq.ai | trafficguard.ai |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✓ 0 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2018 |
| Headquarters | Tel Aviv, Israel | Perth, Australia |
Overview
CHEQ
CHEQ provides a comprehensive Go-to-Market Security platform designed to protect your entire digital funnel from bots and fake users. You can secure your paid media spend by blocking fraudulent clicks, protect your website from malicious scrapers, and ensure your CRM data remains clean and actionable. By filtering out non-human traffic in real-time, you gain a clearer picture of your actual marketing performance and customer behavior.
The platform is built for modern marketing, sales, and data teams who need to trust their digital metrics. You can deploy it across your web properties to mitigate threats like account takeover, credential stuffing, and skewed analytics. It helps you focus your budget and energy on real customers rather than automated threats, ultimately improving your conversion rates and return on ad spend.
TrafficGuard
TrafficGuard helps you stop wasting your ad spend on bots, crawlers, and malicious competitors. By analyzing every click and impression in real-time, the platform identifies invalid traffic before it drains your budget. You can protect your campaigns across various channels, including search, social, and programmatic, ensuring your ads reach genuine human audiences who are actually interested in your products.
The software provides you with detailed transparency through granular reporting and automated blocking. Instead of manually auditing your traffic, you can rely on its multi-layered defense system to handle mitigation automatically. This allows you to scale your advertising efforts with confidence, knowing your data is clean and your return on investment is accurately measured without the noise of fraudulent activity.
Overview
CHEQ Features
- Paid Media Protection Block bots and fake users from clicking your ads across search, social, and programmatic platforms to save your budget.
- On-Site Bot Mitigation Identify and stop malicious bots on your website to prevent data scraping, price skimming, and inventory hoarding.
- Form & Lead Validation Ensure every lead in your CRM is a real person by blocking fake form submissions and automated bot sign-ups.
- Marketing Analytics Cleaning Remove non-human noise from your analytics dashboards so you can make decisions based on accurate human data.
- Data Privacy Compliance Manage user consent and stay compliant with global privacy regulations while blocking unauthorized tracking scripts.
- Real-Time Threat Detection Deploy thousands of security tests instantly to distinguish between legitimate users and sophisticated automated threats.
TrafficGuard Features
- Real-time Blocking. Automatically block known bots and fraudulent IP addresses from clicking your ads to save your budget instantly.
- Search Protection. Protect your Google Search campaigns from competitor clicking and automated bots to ensure your ads reach real customers.
- Social Verification. Audit your social media traffic to identify invalid engagement and optimize your spend toward high-quality human audiences.
- Custom Blacklists. Create and manage your own exclusion lists based on specific IP ranges or behaviors that you find suspicious.
- Granular Reporting. Access detailed dashboards that show you exactly which sources are driving invalid traffic so you can optimize your placements.
- IVT Detection. Identify sophisticated invalid traffic (SIVT) using machine learning algorithms that adapt to new fraud patterns as they emerge.
Pricing Comparison
CHEQ Pricing
TrafficGuard Pricing
- PPC protection for Google Ads
- Up to $2,500 monthly ad spend
- Real-time IP blocking
- Basic reporting dashboard
- Email support
- Everything in Free, plus:
- Up to $10,000 monthly ad spend
- Multi-user access
- Advanced fraud analytics
- Competitor click protection
- Priority email support
Pros & Cons
CHEQ
Pros
- Significant reduction in wasted ad spend from fraudulent clicks
- Easy implementation via a single JavaScript tag
- Provides deep visibility into specific bot types attacking your site
- Cleaner CRM data leads to better sales efficiency
- Responsive customer success team during the onboarding process
Cons
- Pricing can be high for smaller businesses
- Initial setup requires careful tuning to avoid false positives
- Dashboard interface has a slight learning curve for beginners
TrafficGuard
Pros
- Easy setup process for Google Ads accounts
- Immediate visibility into invalid traffic sources
- Automated blocking saves hours of manual work
- Helpful customer support team for technical setup
Cons
- Interface can feel complex for beginners
- Pricing scales quickly with high ad spend
- Occasional false positives require manual adjustment