Cision
Cision is a comprehensive public relations and media intelligence software that helps you identify influencers, distribute press releases, and measure the impact of your communications campaigns across global channels.
Newswire
Newswire is a comprehensive press release distribution platform providing businesses with targeted media outreach, multimedia integration, and detailed analytics to increase brand visibility and improve search engine rankings effectively.
Quick Comparison
| Feature | Cision | Newswire |
|---|---|---|
| Website | cision.com | newswire.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $349/month |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1867 | 2004 |
| Headquarters | Chicago, USA | Sarasota, USA |
Overview
Cision
Cision provides you with a centralized platform to manage your entire earned media lifecycle. You can discover relevant journalists and influencers from a massive global database, then reach them directly with targeted pitches or broad wire distributions via PR Newswire. The platform simplifies the process of building media lists and managing relationships so you can secure more high-quality coverage for your brand.
Beyond distribution, you can monitor brand mentions across millions of online, social, print, and broadcast sources in real-time. The software translates these mentions into actionable data, allowing you to track your share of voice and prove the bottom-line impact of your PR efforts to stakeholders. It is designed primarily for mid-to-large communications teams and agencies who need to scale their outreach and reporting capabilities.
Newswire
Newswire provides you with a streamlined platform to distribute your news to major media outlets, journalists, and search engines. You can create professional press releases, attach high-resolution multimedia, and target specific geographic regions or industries to ensure your story reaches the right audience. It simplifies the complex process of media outreach by providing a centralized dashboard where you can manage your entire public relations strategy.
The platform helps you build authority and improve your online presence through high-quality backlinks and guaranteed placements on popular news sites. You can track the performance of every release with real-time analytics that show you exactly who is engaging with your content. Whether you are a small startup looking for local coverage or a large corporation needing global reach, Newswire offers scalable solutions to amplify your message.
Overview
Cision Features
- Media Database Access a global database of over 1.1 million journalists and influencers to build highly targeted media lists for your campaigns.
- Press Release Distribution Send your news across the PR Newswire network to reach thousands of websites, newsrooms, and social media feeds instantly.
- Media Monitoring Track brand mentions across online news, social media, print publications, and broadcast channels to stay ahead of every story.
- Impact Analytics Connect your PR efforts to actual business results by tracking website conversions and audience reach from earned media coverage.
- Social Listening Monitor social conversations to understand sentiment and identify emerging trends before they impact your brand reputation.
- Automated Reporting Create professional, data-rich reports for your executives that visualize your share of voice and campaign performance automatically.
Newswire Features
- Targeted Distribution. Send your news to specific industries and geographic regions to ensure your message reaches the most relevant journalists.
- Multimedia Integration. Embed high-resolution images and videos directly into your press releases to increase engagement and provide media with ready-to-use assets.
- Media Database Access. Connect with thousands of journalists and influencers through a curated database that helps you build long-term media relationships.
- Real-Time Analytics. Monitor your campaign performance with detailed reports showing views, clicks, and social media shares the moment they happen.
- SEO Optimization. Improve your search engine rankings by including keywords and high-quality backlinks in every press release you distribute.
- Social Media Sharing. Automatically push your news to your social media channels to expand your reach and encourage viral sharing of your announcements.
Pricing Comparison
Cision Pricing
Newswire Pricing
- Single press release
- Distribution to 250+ outlets
- Google News inclusion
- Detailed analytics report
- One targeted industry list
- Multimedia attachments
- Everything in Digital, plus:
- Distribution to 500+ outlets
- Increased word count limits
- Enhanced SEO features
- Priority editorial review
- Extended social media reach
Pros & Cons
Cision
Pros
- Extensive and accurate global media contact database
- Industry-standard wire distribution through PR Newswire integration
- Comprehensive monitoring across print, web, and broadcast
- Robust reporting tools for measuring campaign ROI
Cons
- Significant learning curve for the advanced analytics
- Premium pricing makes it inaccessible for small startups
- Occasional delays in updating specific journalist contact info
Newswire
Pros
- User-friendly interface makes submitting releases simple
- Excellent customer support helps with editorial reviews
- Detailed reporting provides clear proof of placement
- Wide distribution network reaches major news outlets
Cons
- Pricing is higher than some budget competitors
- Additional fees for extra industry targeting
- Editorial review process can take several hours