Cision
Cision is a comprehensive public relations and media intelligence software that helps you identify influencers, distribute press releases, and measure the impact of your communications campaigns across global channels.
PR Newswire
PR Newswire is a global news distribution network that helps you broadcast your press releases to thousands of media outlets, journalists, and digital platforms to increase your brand visibility.
Quick Comparison
| Feature | Cision | PR Newswire |
|---|---|---|
| Website | cision.com | prnewswire.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1867 | 1954 |
| Headquarters | Chicago, USA | Chicago, USA |
Overview
Cision
Cision provides you with a centralized platform to manage your entire earned media lifecycle. You can discover relevant journalists and influencers from a massive global database, then reach them directly with targeted pitches or broad wire distributions via PR Newswire. The platform simplifies the process of building media lists and managing relationships so you can secure more high-quality coverage for your brand.
Beyond distribution, you can monitor brand mentions across millions of online, social, print, and broadcast sources in real-time. The software translates these mentions into actionable data, allowing you to track your share of voice and prove the bottom-line impact of your PR efforts to stakeholders. It is designed primarily for mid-to-large communications teams and agencies who need to scale their outreach and reporting capabilities.
PR Newswire
PR Newswire helps you share your brand's story with the world through the industry's largest distribution network. You can send your news to nearly 3,000 newsrooms, 4,000+ websites, and over 20,000 media outlets globally. The platform ensures your content reaches journalists, influencers, and potential customers while improving your search engine visibility through high-authority backlinks and digital placements.
You can manage the entire lifecycle of your communications, from identifying the right media contacts to tracking the performance of your releases with detailed analytics. Whether you are a small business launching a new product or a public company fulfilling regulatory disclosure requirements, the platform provides the tools you need to build credibility and reach your target audience effectively.
Overview
Cision Features
- Media Database Access a global database of over 1.1 million journalists and influencers to build highly targeted media lists for your campaigns.
- Press Release Distribution Send your news across the PR Newswire network to reach thousands of websites, newsrooms, and social media feeds instantly.
- Media Monitoring Track brand mentions across online news, social media, print publications, and broadcast channels to stay ahead of every story.
- Impact Analytics Connect your PR efforts to actual business results by tracking website conversions and audience reach from earned media coverage.
- Social Listening Monitor social conversations to understand sentiment and identify emerging trends before they impact your brand reputation.
- Automated Reporting Create professional, data-rich reports for your executives that visualize your share of voice and campaign performance automatically.
PR Newswire Features
- Global News Distribution. Send your press releases to thousands of media outlets, news agencies, and websites across the globe with a single click.
- Multimedia Integration. Boost your engagement by embedding high-resolution photos, videos, and infographics directly into your news releases for better storytelling.
- Targeted Media Lists. Reach specific journalists and influencers based on their beats, locations, and interests to increase your chances of earned media coverage.
- Visibility Reports. Track your impact with detailed analytics that show you exactly where your news was picked up and how many people saw it.
- Social Media Sharing. Automatically push your news to social media channels to spark conversations and reach audiences beyond traditional news sites.
- Regulatory Disclosure. Meet your legal requirements for public company reporting with secure, simultaneous distribution to financial markets and regulatory bodies.
Pricing Comparison
Cision Pricing
PR Newswire Pricing
Pros & Cons
Cision
Pros
- Extensive and accurate global media contact database
- Industry-standard wire distribution through PR Newswire integration
- Comprehensive monitoring across print, web, and broadcast
- Robust reporting tools for measuring campaign ROI
Cons
- Significant learning curve for the advanced analytics
- Premium pricing makes it inaccessible for small startups
- Occasional delays in updating specific journalist contact info
PR Newswire
Pros
- Unmatched distribution reach to high-authority news sites
- Excellent customer support for formatting and scheduling
- Detailed reporting on audience engagement and reach
- Strong SEO benefits from high-quality backlinks
- Reliable for time-sensitive regulatory and financial disclosures
Cons
- Pricing is significantly higher than budget competitors
- Additional fees for images and word count overages
- Interface feels dated compared to newer PR tools