Constant Contact
Constant Contact is an all-in-one digital marketing platform that helps you reach more customers through professional email campaigns, automated SMS messaging, and integrated social media management tools.
Keap
Keap is an all-in-one CRM and marketing automation platform designed to help small businesses capture leads, manage customer relationships, and automate repetitive sales tasks to grow more efficiently.
Quick Comparison
| Feature | Constant Contact | Keap |
|---|---|---|
| Website | constantcontact.com | keap.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $12/month | $249/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1995 | 2001 |
| Headquarters | Waltham, USA | Chandler, Arizona |
Overview
Constant Contact
Constant Contact is a comprehensive digital marketing platform designed to help you build your brand and drive sales. You can create professional-looking emails in minutes using a drag-and-drop editor, manage your contact lists with ease, and track your results with real-time analytics. Beyond just email, the platform allows you to sync your social media accounts to schedule posts and run targeted ads from a single dashboard.
You can also automate your customer journey by setting up welcome sequences and abandoned cart reminders that trigger based on user behavior. Whether you are a small business owner or a growing non-profit, the platform provides the tools you need to engage your audience across multiple channels. It simplifies complex marketing tasks so you can focus on running your business while maintaining a consistent professional presence online.
Keap
Keap provides a centralized hub to manage your small business operations by combining CRM, email marketing, and automation into one interface. You can stop juggling multiple apps and start capturing leads automatically through custom forms, landing pages, and social media integrations. The platform helps you stay organized by keeping every client interaction, document, and payment record in a single searchable contact record.
You can eliminate manual follow-ups by building automated sequences that trigger based on client behavior. Whether you are sending invoices, scheduling appointments, or launching email campaigns, the software handles the repetitive work so you can focus on closing deals. It is specifically built for small businesses and entrepreneurs who need to scale their sales process without adding more administrative staff.
Overview
Constant Contact Features
- Drag-and-Drop Editor Create beautiful, mobile-responsive emails quickly by dragging elements into place without needing any coding or design skills.
- Marketing Automation Send the right message at the right time by setting up automated email sequences based on how your customers interact.
- SMS Marketing Reach your customers directly on their mobile phones with personalized text messages to drive immediate action and higher engagement.
- Social Media Posting Schedule and publish posts to Facebook, Instagram, and LinkedIn simultaneously to keep your brand active across all social platforms.
- List Management Organize your contacts into specific segments so you can send targeted content that resonates with different groups of customers.
- Real-Time Analytics Track your opens, clicks, and social shares instantly to see exactly what is working and where you can improve.
- Event Management Promote your events, manage registrations, and track ticket sales directly within your marketing dashboard to streamline your planning.
- Landing Page Builder Build custom landing pages to capture new leads and grow your email list with high-converting sign-up forms.
Keap Features
- Automated Lead Capture. Collect lead information automatically from your website or social media and instantly trigger personalized follow-up sequences.
- Visual Sales Pipeline. Track every deal's progress with a drag-and-drop interface that shows you exactly where prospects are in your sales process.
- Easy Automation Builder. Create sophisticated 'when-then' automation rules to handle repetitive tasks like appointment reminders and invoice follow-ups.
- Dedicated Business Line. Keep your personal and professional life separate with a dedicated business phone number for calls and texts on your smartphone.
- Integrated Payments. Send professional invoices and collect payments directly through the CRM using popular processors like PayPal, Stripe, or WePay.
- Appointment Scheduling. Share your booking link with clients so they can schedule meetings based on your real-time availability without back-and-forth emails.
Pricing Comparison
Constant Contact Pricing
- Up to 500 contacts
- Professional email templates
- Social media posting
- Event management tools
- AI content generator
- 1 user seat
- Everything in Lite, plus:
- Email marketing automation
- Resend to non-openers
- Contact segmentation
- Social media ad integration
- 3 user seats
Keap Pricing
- 1,500 contacts included
- 2 users included
- Email marketing
- Sales pipeline & analysis
- Automated lead capture
- Appointments & payments
- Landing page builder
- Everything in Pro, plus:
- 2,500 contacts included
- 3 users included
- Advanced reporting
- E-commerce tools
- Promo codes & upsells
- Marketing analytics
Pros & Cons
Constant Contact
Pros
- Extremely user-friendly interface for beginners
- Excellent deliverability rates for email campaigns
- High-quality customer support via phone and chat
- Comprehensive library of professional email templates
- Strong event management and registration features
Cons
- Pricing increases significantly as your list grows
- Automation workflows are less flexible than competitors
- Limited customization options for sign-up forms
- Mobile app has fewer features than desktop
Keap
Pros
- Powerful automation engine saves hours of manual work
- All-in-one functionality replaces multiple separate software subscriptions
- Excellent visual campaign builder for mapping customer journeys
- Reliable customer support and extensive training resources
Cons
- Higher starting price point compared to basic CRMs
- Significant learning curve for complex automation features
- Initial setup can be time-consuming for new users