Attest
Attest is a consumer research platform that connects you with a global audience of 125 million people to gather high-quality insights and data for informed business decision-making.
CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
Quick Comparison
| Feature | Attest | CoolTool |
|---|---|---|
| Website | attest.com | cooltool.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2012 |
| Headquarters | London, UK | San Francisco, USA |
Overview
Attest
Attest is a consumer research platform designed to help you get answers from real people in record time. Instead of waiting weeks for agency reports, you can build, distribute, and analyze custom surveys across 59 countries. The platform gives you direct access to a massive global panel, allowing you to filter by specific demographics or behaviors to ensure you are reaching your exact target audience.
You can use the platform for everything from brand tracking and creative testing to market analysis and product development. It combines an intuitive survey builder with interactive results dashboards that make it easy to spot trends and share insights with your team. Whether you are a fast-growing startup or an established global brand, it helps you remove the guesswork from your strategy with reliable, high-quality consumer data.
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
Overview
Attest Features
- Global Audience Access Connect with 125 million consumers across 59 countries to get a truly representative view of your target market.
- Expert Research Support Work with dedicated research experts who help you draft surveys and ensure your data is statistically sound.
- Interactive Dashboards Visualize your survey results in real-time with dynamic charts and filters that make data analysis simple.
- Demographic Targeting Pinpoint your ideal respondents using detailed filters like age, gender, location, and specific consumer interests.
- Automated Quality Checks Ensure your data is accurate with built-in AI and manual checks that filter out low-quality or bot responses.
- Brand Tracking Monitor your brand health over time to see how awareness and sentiment shift against your main competitors.
CoolTool Features
- Webcam Eye Tracking. See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding. Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing. Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder. Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps. Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration. Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
Pricing Comparison
Attest Pricing
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
Pros & Cons
Attest
Pros
- Extremely fast turnaround times for survey results
- Intuitive interface makes survey creation very simple
- High-quality support from dedicated research managers
- Easy to export data for internal presentations
Cons
- Pricing can be high for very small businesses
- Some advanced logic features require manual setup
- Limited niche B2B targeting in certain regions
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers