Copper
Copper is a productivity-focused CRM designed specifically for Google Workspace users to manage contacts, track sales deals, and automate manual data entry directly within Gmail and Calendar.
Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Quick Comparison
| Feature | Copper | Lasso CRM |
|---|---|---|
| Website | copper.co | lassocrm.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $23/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2003 |
| Headquarters | San Francisco, USA | Vancouver, Canada |
Overview
Copper
Copper is a CRM built specifically for people who live in Google Workspace. Instead of jumping between tabs, you can manage your entire sales process directly from your Gmail inbox and Google Calendar. It automatically attaches email threads and calendar events to the right contacts, so you never have to worry about manual data entry or losing track of a conversation.
You can visualize your sales stages with drag-and-drop pipelines and set up automated reminders to follow up with prospects. It is designed for relationship-heavy businesses like agencies, consultancies, and real estate firms that need a simple way to stay organized without the complexity of traditional enterprise CRM systems.
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Overview
Copper Features
- Google Workspace Integration Manage your contacts, deals, and tasks directly within Gmail and Google Calendar without switching between different apps.
- Automated Data Entry Scrape contact details from email signatures and automatically sync your email history and calendar events to every record.
- Visual Pipeline Management Track every deal's progress with a drag-and-drop board that gives you a clear view of your sales funnel.
- Email Sequencing Send personalized email templates to multiple recipients at once and track open rates to improve your outreach.
- Task Automation Set up automated workflows to create tasks or send notifications when a deal moves to a new stage.
- Mobile CRM App Access your entire database and update deal statuses on the go with native apps for iOS and Android.
Lasso CRM Features
- Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pricing Comparison
Copper Pricing
- Up to 3 users
- 2,500 contact limit
- Google Workspace integration
- Pipeline management
- Standard reporting
- Everything in Basic, plus:
- Unlimited contacts
- Workflow automation
- Bulk email and templates
- Custom fields
- Integration with 1,000+ apps
Lasso CRM Pricing
Pros & Cons
Copper
Pros
- Deep integration with Gmail and Google Calendar
- Minimal manual data entry saves significant time
- Clean interface is very easy to learn
- Fast setup process compared to other CRMs
- Excellent mobile app for remote sales teams
Cons
- Limited functionality for non-Google Workspace users
- Basic tier has a strict user limit
- Reporting can feel basic for enterprise needs
- Higher tiers are relatively expensive per user
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs