Copper
Copper is a productivity-focused CRM designed specifically for Google Workspace users to manage contacts, track sales deals, and automate manual data entry directly within Gmail and Calendar.
TopBuilder
TopBuilder is a construction-specific CRM and lead management software designed to help home builders, specialty contractors, and real estate professionals streamline sales and follow-up processes.
Quick Comparison
| Feature | Copper | TopBuilder |
|---|---|---|
| Website | copper.co | topbuildersolutions.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $23/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2008 |
| Headquarters | San Francisco, USA | Houston, USA |
Overview
Copper
Copper is a CRM built specifically for people who live in Google Workspace. Instead of jumping between tabs, you can manage your entire sales process directly from your Gmail inbox and Google Calendar. It automatically attaches email threads and calendar events to the right contacts, so you never have to worry about manual data entry or losing track of a conversation.
You can visualize your sales stages with drag-and-drop pipelines and set up automated reminders to follow up with prospects. It is designed for relationship-heavy businesses like agencies, consultancies, and real estate firms that need a simple way to stay organized without the complexity of traditional enterprise CRM systems.
TopBuilder
TopBuilder is a specialized CRM built specifically for the construction and real estate industries. You can manage your entire sales funnel from initial lead capture to the final contract within a single interface. It solves the common problem of fragmented data by connecting your sales team, marketing efforts, and project management tools. You can automate follow-ups with prospective buyers and subcontractors to ensure no lead falls through the cracks.
The platform integrates directly with industry-standard accounting and ERP systems like Sage and Viewpoint, allowing you to sync project data effortlessly. Whether you are a custom home builder or a large commercial contractor, you can use the built-in email marketing and bid management tools to win more work. It focuses on reducing manual data entry so you can spend more time closing deals and managing active job sites.
Overview
Copper Features
- Google Workspace Integration Manage your contacts, deals, and tasks directly within Gmail and Google Calendar without switching between different apps.
- Automated Data Entry Scrape contact details from email signatures and automatically sync your email history and calendar events to every record.
- Visual Pipeline Management Track every deal's progress with a drag-and-drop board that gives you a clear view of your sales funnel.
- Email Sequencing Send personalized email templates to multiple recipients at once and track open rates to improve your outreach.
- Task Automation Set up automated workflows to create tasks or send notifications when a deal moves to a new stage.
- Mobile CRM App Access your entire database and update deal statuses on the go with native apps for iOS and Android.
TopBuilder Features
- Lead Management. Capture and organize leads from your website and listing services automatically so you never miss a sales opportunity.
- Bid Tracking. Monitor every bid and proposal in real-time to stay on top of deadlines and improve your win rate.
- Email Marketing. Send branded newsletters and automated follow-up campaigns to keep your prospects engaged throughout the long construction sales cycle.
- ERP Integrations. Connect your CRM with Sage, Viewpoint, or QuickBooks to sync customer data and project costs without manual entry.
- Document Management. Store and share contracts, floor plans, and site photos directly within the lead record for easy team access.
- Workflow Automation. Set up automatic alerts and tasks for your sales team based on lead behavior or project milestones.
Pricing Comparison
Copper Pricing
- Up to 3 users
- 2,500 contact limit
- Google Workspace integration
- Pipeline management
- Standard reporting
- Everything in Basic, plus:
- Unlimited contacts
- Workflow automation
- Bulk email and templates
- Custom fields
- Integration with 1,000+ apps
TopBuilder Pricing
Pros & Cons
Copper
Pros
- Deep integration with Gmail and Google Calendar
- Minimal manual data entry saves significant time
- Clean interface is very easy to learn
- Fast setup process compared to other CRMs
- Excellent mobile app for remote sales teams
Cons
- Limited functionality for non-Google Workspace users
- Basic tier has a strict user limit
- Reporting can feel basic for enterprise needs
- Higher tiers are relatively expensive per user
TopBuilder
Pros
- Deep integration with construction accounting software like Sage
- Industry-specific templates for home builders and contractors
- Excellent customer support that understands construction workflows
- Centralizes lead communication in one easy-to-access location
Cons
- Initial setup and integration can take significant time
- User interface feels dated compared to modern generic CRMs
- Mobile app functionality is limited compared to desktop version