8x8 vs Bria Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

8x8

0.0 (0 reviews)

8x8 provides a unified contact center and communications platform that integrates voice, video, chat, and contact center solutions into a single cloud-based interface to streamline your business interactions.

Starting at $24/mo
Free Trial 30 days
VS

Bria

0.0 (0 reviews)

Bria is a flexible softphone application that enables you to manage high-quality voice, video, and team messaging across multiple devices using your existing VoIP service provider.

Starting at $2.95/mo
Free Trial 21 days

Quick Comparison

Feature 8x8 Bria
Website 8x8.com counterpath.com
Pricing Model Subscription Subscription
Starting Price $24/month $2.95/month
FREE Trial ✓ 30 days free trial ✓ 21 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile desktop saas mobile desktop
Integrations Salesforce Microsoft Teams Zendesk HubSpot NetSuite Slack Google Workspace ServiceNow Bullhorn Freshdesk Microsoft Outlook Google Contacts Active Directory LDAP Salesforce HubSpot Zendesk
Target Users mid-market enterprise freelancer small-business mid-market enterprise
Target Industries healthcare education manufacturing
Customer Count 0 0
Founded Year 1987 2002
Headquarters Campbell, USA Vancouver, Canada

Overview

8

8x8

8x8 offers a unified platform that brings your phone system, video meetings, and team messaging together in one place. You can manage all your internal and external communications through a single interface, eliminating the need to toggle between different apps. It is designed to help your team stay connected whether they are in the office or working remotely, providing high-quality voice and video services globally.

The platform specifically solves the problem of fragmented communication by offering integrated contact center capabilities alongside standard business phone features. You can easily scale your operations from a few users to thousands, benefiting from built-in analytics that show you how your team is performing. It is ideal for mid-market and enterprise companies that need reliable, secure, and compliant communication tools across multiple international locations.

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Bria

Bria is a versatile softphone solution that transforms your desktop or mobile device into a powerful communication hub. Instead of being tied to a physical desk phone, you can take your business extensions anywhere while maintaining professional voice and video quality. It works by overlaying your existing VoIP service, giving you a modern interface for calls, presence, and team messaging without requiring you to switch providers.

You can easily manage multiple accounts and synchronize your contacts across all your devices for a consistent experience. Whether you are a solo professional needing a reliable mobile dialer or a large enterprise looking to deploy softphones to hundreds of remote employees, Bria provides the tools to stay connected. It solves the problem of fragmented communication by consolidating your calling and messaging into one intuitive application.

Overview

8

8x8 Features

  • Unified Communications Access your business phone, team chat, and video meetings from a single app on your desktop or mobile device.
  • Omnichannel Contact Center Interact with your customers across voice, email, chat, and social media channels to provide a consistent support experience.
  • Global Presence Get local phone numbers in over 50 countries so you can establish a professional presence wherever your customers are.
  • HD Video Conferencing Host secure video meetings with up to 500 participants and use screen sharing to collaborate on projects in real-time.
  • Advanced Analytics Track call quality and team performance with real-time dashboards that help you make data-driven decisions for your business.
  • Smart Presence See the availability of your colleagues across all devices so you know the best time to reach out or transfer calls.
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Bria Features

  • HD Voice and Video. Experience crystal-clear audio and high-definition video calls that make your remote meetings feel like face-to-face conversations.
  • Multi-Device Sync. Log in on your desktop, tablet, or smartphone and keep your contacts and call history perfectly synchronized across every screen.
  • Team Messaging. Send instant messages to your colleagues and create group chats to keep projects moving without leaving the app.
  • Presence Indicators. See at a glance who is available, busy, or away so you know the best time to reach out to your team.
  • Advanced Call Handling. Manage your calls professionally with easy-to-use transfer, hold, and three-way calling features directly from your screen.
  • Push Notifications. Receive incoming call alerts even when the app is closed, ensuring you stay reachable while saving your device battery life.

Pricing Comparison

8

8x8 Pricing

X2
$24
  • Unlimited calling to 14 countries
  • HD video conferencing
  • Team messaging and business SMS
  • Mobile and desktop apps
  • Integrations with CRM and productivity tools
  • Multi-level auto attendant
B

Bria Pricing

Bria Solo
$2.95
  • Up to 3 devices
  • 5 VoIP accounts
  • HD voice and video
  • Call transfer and recording
  • Auto-answer and DND
  • Contact management

Pros & Cons

M

8x8

Pros

  • Excellent call quality and reliability across global locations
  • Consolidates multiple communication tools into one easy interface
  • Strong security features and compliance for regulated industries
  • Seamless mobile app experience for remote work flexibility

Cons

  • Initial setup and configuration can be complex
  • Customer support response times can be inconsistent
  • Interface may feel cluttered for very basic users
A

Bria

Pros

  • Exceptional audio quality even on low-bandwidth connections
  • Very easy to set up with most major VoIP providers
  • Reliable push notifications ensure you never miss calls
  • Clean and intuitive interface across all platforms

Cons

  • Mobile app can consume significant battery during active use
  • Occasional sync delays between desktop and mobile versions
  • Advanced configuration may require some technical VoIP knowledge
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