3CX vs Bria Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

3CX

0.0 (0 reviews)

3CX is an open-standard communications system that provides your business with a complete solution for calls, video conferencing, live chat, and messaging across multiple devices and platforms.

Starting at Free
Free Trial 60 days
VS

Bria

0.0 (0 reviews)

Bria is a flexible softphone application that enables you to manage high-quality voice, video, and team messaging across multiple devices using your existing VoIP service provider.

Starting at $2.95/mo
Free Trial 21 days

Quick Comparison

Feature 3CX Bria
Website 3cx.com counterpath.com
Pricing Model Freemium Subscription
Starting Price Free $2.95/month
FREE Trial ✓ 60 days free trial ✓ 21 days free trial
Free Plan ✓ Has free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas on-premise mobile desktop saas mobile desktop
Integrations Microsoft Teams Salesforce HubSpot Zendesk Microsoft 365 Freshdesk Mondat.com Zoho CRM WhatsApp Facebook Microsoft Outlook Google Contacts Active Directory LDAP Salesforce HubSpot Zendesk
Target Users small-business mid-market enterprise freelancer small-business mid-market enterprise
Target Industries
Customer Count 0 0
Founded Year 2005 2002
Headquarters Nicosia, Cyprus Vancouver, Canada

Overview

3

3CX

3CX is a robust communications platform that replaces traditional hardware PBX systems with a flexible, software-based solution. You can manage your business calls, host high-quality video conferences, and respond to customer messages from a single interface. It integrates directly with your website's live chat and social media channels like WhatsApp and Facebook, ensuring you never miss a lead.

You have total control over your deployment, whether you want to host it in your own private cloud, on-premise on Windows or Linux, or let 3CX host it for you. It scales effortlessly from small offices to large global enterprises by offering different editions based on your concurrent call needs rather than charging per user. This unique approach helps you slash telecommunication costs while maintaining professional communication standards.

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Bria

Bria is a versatile softphone solution that transforms your desktop or mobile device into a powerful communication hub. Instead of being tied to a physical desk phone, you can take your business extensions anywhere while maintaining professional voice and video quality. It works by overlaying your existing VoIP service, giving you a modern interface for calls, presence, and team messaging without requiring you to switch providers.

You can easily manage multiple accounts and synchronize your contacts across all your devices for a consistent experience. Whether you are a solo professional needing a reliable mobile dialer or a large enterprise looking to deploy softphones to hundreds of remote employees, Bria provides the tools to stay connected. It solves the problem of fragmented communication by consolidating your calling and messaging into one intuitive application.

Overview

3

3CX Features

  • Multi-Channel Messaging Answer your business WhatsApp, Facebook, and SMS messages directly from the 3CX interface to keep all conversations centralized.
  • Integrated Video Conferencing Host professional virtual meetings with screen sharing and whiteboards for up to 250 participants without installing extra software.
  • Mobile Apps Take your office extension anywhere with native iOS and Android apps that save battery life using push notifications.
  • Website Live Chat Convert website visitors into customers by chatting in real-time and elevating chats to voice calls with one click.
  • Visual Call Management Monitor agent status and manage incoming calls effectively using the web-based switchboard and drag-and-drop call transfers.
  • CRM Integration Connect your CRM to see caller details instantly and automate call logging to keep your customer records accurate.
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Bria Features

  • HD Voice and Video. Experience crystal-clear audio and high-definition video calls that make your remote meetings feel like face-to-face conversations.
  • Multi-Device Sync. Log in on your desktop, tablet, or smartphone and keep your contacts and call history perfectly synchronized across every screen.
  • Team Messaging. Send instant messages to your colleagues and create group chats to keep projects moving without leaving the app.
  • Presence Indicators. See at a glance who is available, busy, or away so you know the best time to reach out to your team.
  • Advanced Call Handling. Manage your calls professionally with easy-to-use transfer, hold, and three-way calling features directly from your screen.
  • Push Notifications. Receive incoming call alerts even when the app is closed, ensuring you stay reachable while saving your device battery life.

Pricing Comparison

3

3CX Pricing

3CX FREE
$0
  • Up to 10 users
  • 3CX hosting included
  • WhatsApp and SMS integration
  • Live Chat and Team Messaging
  • Video conferencing for 25 users
B

Bria Pricing

Bria Solo
$2.95
  • Up to 3 devices
  • 5 VoIP accounts
  • HD voice and video
  • Call transfer and recording
  • Auto-answer and DND
  • Contact management

Pros & Cons

M

3CX

Pros

  • Significant cost savings compared to per-user pricing
  • Flexible deployment options for cloud or on-premise
  • Excellent mobile app performance for remote work
  • Easy to set up and manage via web-portal

Cons

  • Technical setup may require some networking knowledge
  • Customer support is primarily handled through partners
  • Interface can feel slightly dated to some users
A

Bria

Pros

  • Exceptional audio quality even on low-bandwidth connections
  • Very easy to set up with most major VoIP providers
  • Reliable push notifications ensure you never miss calls
  • Clean and intuitive interface across all platforms

Cons

  • Mobile app can consume significant battery during active use
  • Occasional sync delays between desktop and mobile versions
  • Advanced configuration may require some technical VoIP knowledge
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