Bria vs GoTo Connect Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Jun 2026 8 min read

Bria

0.0 (0 reviews)

Bria is a flexible softphone application that enables you to manage high-quality voice, video, and team messaging across multiple devices using your existing VoIP service provider.

Starting at $2.95/mo
Free Trial 21 days
VS

GoTo Connect

0.0 (0 reviews)

GoTo Connect is an all-in-one communications software that integrates business VOIP phone systems, video conferencing, and text messaging into a single interface to help your team stay connected from anywhere.

Starting at $27/mo
Free Trial 14 days

Quick Comparison

Feature Bria GoTo Connect
Website counterpath.com go-to.com
Pricing Model Subscription Subscription
Starting Price $2.95/month $27/month
FREE Trial ✓ 21 days free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile desktop cloud mobile desktop
Integrations Microsoft Outlook Google Contacts Active Directory LDAP Salesforce HubSpot Zendesk Salesforce Microsoft Teams Google Workspace Zendesk Slack Zoho CRM HubSpot ServiceNow NetSuite
Target Users freelancer small-business mid-market enterprise small-business mid-market
Target Industries
Customer Count 0 0
Founded Year 2002 2003
Headquarters Vancouver, Canada Boston, USA

Overview

B

Bria

Bria is a versatile softphone solution that transforms your desktop or mobile device into a powerful communication hub. Instead of being tied to a physical desk phone, you can take your business extensions anywhere while maintaining professional voice and video quality. It works by overlaying your existing VoIP service, giving you a modern interface for calls, presence, and team messaging without requiring you to switch providers.

You can easily manage multiple accounts and synchronize your contacts across all your devices for a consistent experience. Whether you are a solo professional needing a reliable mobile dialer or a large enterprise looking to deploy softphones to hundreds of remote employees, Bria provides the tools to stay connected. It solves the problem of fragmented communication by consolidating your calling and messaging into one intuitive application.

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GoTo Connect

GoTo Connect provides you with a unified platform for all your business communication needs. You can handle professional phone calls, host high-definition video meetings, and send team messages from a single application on your computer or mobile device. It eliminates the need for multiple expensive subscriptions by combining your phone system with robust collaboration tools.

You can easily manage your call routing with a visual dial plan editor, ensuring your customers always reach the right person. The platform is designed for businesses of all sizes, from small local shops to large distributed enterprises, who need a reliable way to stay reachable. By moving your communications to the cloud, you gain the flexibility to work from the office, home, or on the road without missing a beat.

Overview

B

Bria Features

  • HD Voice and Video Experience crystal-clear audio and high-definition video calls that make your remote meetings feel like face-to-face conversations.
  • Multi-Device Sync Log in on your desktop, tablet, or smartphone and keep your contacts and call history perfectly synchronized across every screen.
  • Team Messaging Send instant messages to your colleagues and create group chats to keep projects moving without leaving the app.
  • Presence Indicators See at a glance who is available, busy, or away so you know the best time to reach out to your team.
  • Advanced Call Handling Manage your calls professionally with easy-to-use transfer, hold, and three-way calling features directly from your screen.
  • Push Notifications Receive incoming call alerts even when the app is closed, ensuring you stay reachable while saving your device battery life.
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GoTo Connect Features

  • Visual Dial Plan Editor. Design your call routing with a simple drag-and-drop interface to ensure callers reach the right department every time.
  • HD Video Conferencing. Host face-to-face meetings with up to 250 participants and share your screen with a single click for better collaboration.
  • Virtual Fax. Send and receive faxes directly from your desktop or mobile device without ever needing a physical fax machine.
  • Mobile and Desktop Apps. Take your business extension with you anywhere using native apps that keep your personal and professional numbers separate.
  • Real-time Analytics. Monitor call volumes and wait times with visual dashboards to help you make better staffing decisions for your team.
  • Business Texting. Send and receive SMS messages using your professional business number to stay in touch with clients on their terms.

Pricing Comparison

B

Bria Pricing

Bria Solo
$2.95
  • Up to 3 devices
  • 5 VoIP accounts
  • HD voice and video
  • Call transfer and recording
  • Auto-answer and DND
  • Contact management
G

GoTo Connect Pricing

Basic
$27
  • 1 local or toll-free number
  • Basic call routing
  • Video conferencing (up to 4 people)
  • Team messaging and SMS
  • Mobile and desktop apps

Pros & Cons

M

Bria

Pros

  • Exceptional audio quality even on low-bandwidth connections
  • Very easy to set up with most major VoIP providers
  • Reliable push notifications ensure you never miss calls
  • Clean and intuitive interface across all platforms

Cons

  • Mobile app can consume significant battery during active use
  • Occasional sync delays between desktop and mobile versions
  • Advanced configuration may require some technical VoIP knowledge
A

GoTo Connect

Pros

  • Extremely easy to set up and configure extensions
  • Visual dial plan editor is highly intuitive
  • Reliable call quality even on mobile data
  • Excellent customer support during the onboarding process
  • Consolidates multiple communication tools into one bill

Cons

  • Mobile app can occasionally drain battery quickly
  • Reporting features feel basic for enterprise needs
  • Initial learning curve for the administrative portal
  • Price point is higher than some budget competitors
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