Custellence
Custellence is a visual customer journey mapping software that helps you create, share, and manage professional maps to improve customer experiences and drive cross-functional team collaboration.
Lucidchart
Lucidchart is a versatile intelligent diagramming application that empowers you to visualize complex ideas, systems, and processes through collaborative flowcharts, technical maps, and real-time data-linked visuals.
Quick Comparison
| Feature | Custellence | Lucidchart |
|---|---|---|
| Website | custellence.com | lucidchart.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2010 |
| Headquarters | Stockholm, Sweden | South Jordan, USA |
Overview
Custellence
Custellence is a dedicated journey mapping tool designed to help you visualize the entire customer experience in a professional, structured way. Instead of struggling with static slide decks or messy whiteboards, you can build dynamic maps that connect high-level stages with granular user actions, emotional curves, and internal processes. It allows you to move from simple sketches to detailed service blueprints without losing clarity.
You can easily invite your team to collaborate in real-time, ensuring everyone stays aligned on customer pain points and opportunities. The platform is built for CX professionals, service designers, and product managers who need to communicate complex journeys to stakeholders. By centralizing your maps in one workspace, you turn one-off workshops into living documents that drive actual change across your organization.
Lucidchart
Lucidchart is a visual workspace where you can turn complex ideas into clear, actionable diagrams. Whether you are mapping out a new software architecture, designing a business process, or brainstorming with your team, you can use the drag-and-drop interface to build professional flowcharts and technical models. It helps you bridge the gap between technical and non-technical stakeholders by providing a shared visual language that everyone can understand and contribute to instantly.
You can work together in real-time with your colleagues, seeing their cursors move as you co-create diagrams from any device. The platform integrates with your existing tech stack, allowing you to embed diagrams directly into apps like Slack, Microsoft Teams, and Confluence. It scales from individual freelancers to global enterprises, offering a free version for basic needs and tiered paid plans starting at $9.00 per month for advanced features.
Overview
Custellence Features
- Flexible Map Editor Build complex journey maps and service blueprints using a drag-and-drop interface that keeps your rows and columns perfectly aligned.
- Emotional Curves Visualize user satisfaction levels across the journey with built-in lane types that track highs and lows of the customer experience.
- Real-time Collaboration Invite your teammates to co-create maps simultaneously and use comments to discuss specific touchpoints or improvement ideas.
- Image and File Support Add visual context to your maps by uploading screenshots, photos, or documents directly into specific journey steps.
- Sub-map Linking Connect different maps together to create a hierarchy, allowing you to drill down from high-level overviews into detailed sub-processes.
- Professional Exporting Share your work with stakeholders by exporting high-resolution PDFs or images that maintain clarity even at large scales.
Lucidchart Features
- Real-Time Collaboration. Work simultaneously with your team on the same document with live cursors, in-editor chat, and collaborative commenting.
- Intelligent Shape Libraries. Access thousands of shapes for flowcharts, network diagrams, wireframes, and UML models to build professional visuals quickly.
- Data Linking. Connect your diagrams to live data in Google Sheets or Excel to see your business metrics update automatically.
- Automated Diagramming. Generate complex visuals like org charts or ERDs automatically by importing your existing data files or database schemas.
- Conditional Formatting. Apply visual rules to your shapes so they change color or style based on specific data triggers or statuses.
- Extensive Integrations. Embed your diagrams into the tools you use daily, including Google Workspace, Microsoft Office, and Atlassian products.
Pricing Comparison
Custellence Pricing
- 1 active map
- Unlimited viewers
- Standard map elements
- Real-time collaboration
- Community support
- Everything in Free, plus:
- Unlimited maps
- Sub-maps and linking
- Private maps
- Advanced export options
- Priority support
Lucidchart Pricing
- 3 editable documents
- 60 shapes per document
- 100 professional templates
- Basic collaboration features
- Integrations with Slack and MS Teams
- Everything in Free, plus:
- Unlimited editable documents
- Unlimited shapes and items
- 1 GB of storage
- Premium shape libraries
- Presentation mode
Pros & Cons
Custellence
Pros
- Extremely intuitive interface specifically built for journey mapping
- Keeps complex maps organized and visually clean automatically
- Excellent for real-time remote collaboration during workshops
- Generous free tier for individual practitioners and students
Cons
- Limited integrations with external data sources like CRM
- Lacks advanced data visualization for quantitative metrics
- Mobile experience is limited compared to the desktop version
Lucidchart
Pros
- Extremely intuitive drag-and-drop interface for all users
- Excellent real-time collaboration tools for remote teams
- Massive library of pre-built templates and shapes
- Works seamlessly across different operating systems and browsers
Cons
- Free version is quite limited for complex projects
- Mobile app experience is less fluid than desktop
- Can become laggy with very large, data-heavy diagrams