Custellence
Custellence is a visual customer journey mapping software that helps you create, share, and manage professional maps to improve customer experiences and drive cross-functional team collaboration.
UXPressia
UXPressia is a collaborative customer experience platform that helps you create professional customer journey maps, personas, and impact maps to visualize and improve your end-to-end user interactions.
Quick Comparison
| Feature | Custellence | UXPressia |
|---|---|---|
| Website | custellence.com | uxpressia.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2015 |
| Headquarters | Stockholm, Sweden | San Francisco, USA |
Overview
Custellence
Custellence is a dedicated journey mapping tool designed to help you visualize the entire customer experience in a professional, structured way. Instead of struggling with static slide decks or messy whiteboards, you can build dynamic maps that connect high-level stages with granular user actions, emotional curves, and internal processes. It allows you to move from simple sketches to detailed service blueprints without losing clarity.
You can easily invite your team to collaborate in real-time, ensuring everyone stays aligned on customer pain points and opportunities. The platform is built for CX professionals, service designers, and product managers who need to communicate complex journeys to stakeholders. By centralizing your maps in one workspace, you turn one-off workshops into living documents that drive actual change across your organization.
UXPressia
UXPressia is a dedicated platform designed to help you visualize and improve your customer experience through professional mapping tools. Instead of struggling with generic design software, you get specialized editors for creating customer journey maps, buyer personas, and impact maps. You can build detailed timelines of user interactions, identify pain points, and map out emotional journeys with a drag-and-drop interface that requires no design skills.
The platform enables your entire team to collaborate in real-time, making it easy to align stakeholders and share insights across your organization. You can integrate live data from various sources to keep your maps updated and export your work in high-quality formats for presentations. It is particularly effective for UX designers, product managers, and marketing teams who need to transform raw research into actionable visual stories.
Overview
Custellence Features
- Flexible Map Editor Build complex journey maps and service blueprints using a drag-and-drop interface that keeps your rows and columns perfectly aligned.
- Emotional Curves Visualize user satisfaction levels across the journey with built-in lane types that track highs and lows of the customer experience.
- Real-time Collaboration Invite your teammates to co-create maps simultaneously and use comments to discuss specific touchpoints or improvement ideas.
- Image and File Support Add visual context to your maps by uploading screenshots, photos, or documents directly into specific journey steps.
- Sub-map Linking Connect different maps together to create a hierarchy, allowing you to drill down from high-level overviews into detailed sub-processes.
- Professional Exporting Share your work with stakeholders by exporting high-resolution PDFs or images that maintain clarity even at large scales.
UXPressia Features
- Customer Journey Mapping. Build detailed journey maps with dedicated rows for processes, channels, and emotional graphs to visualize the entire user experience.
- Persona Builder. Create rich, visual buyer personas using customizable templates to help your team empathize with different customer segments.
- Impact Mapping. Connect your business goals to specific user behaviors and deliverables to ensure your product strategy stays on track.
- Real-time Collaboration. Work simultaneously with your teammates on the same map and leave comments to streamline your feedback process.
- Experience Graph. Visualize the highs and lows of a customer's journey with automated charts that highlight critical pain points.
- Presentation Mode. Walk stakeholders through your maps using a built-in presentation tool that highlights specific stages of the journey.
Pricing Comparison
Custellence Pricing
- 1 active map
- Unlimited viewers
- Standard map elements
- Real-time collaboration
- Community support
- Everything in Free, plus:
- Unlimited maps
- Sub-maps and linking
- Private maps
- Advanced export options
- Priority support
UXPressia Pricing
- 1 Project
- 1 CJM, Persona, and Impact Map
- Unlimited collaborators
- Email support
- Basic export options
- Everything in Free, plus:
- 3 Projects
- Unlimited maps and personas
- PNG and PDF exports
- Password protection
- Custom branding
Pros & Cons
Custellence
Pros
- Extremely intuitive interface specifically built for journey mapping
- Keeps complex maps organized and visually clean automatically
- Excellent for real-time remote collaboration during workshops
- Generous free tier for individual practitioners and students
Cons
- Limited integrations with external data sources like CRM
- Lacks advanced data visualization for quantitative metrics
- Mobile experience is limited compared to the desktop version
UXPressia
Pros
- Intuitive interface specifically built for journey mapping
- Professional templates save significant setup time
- Real-time collaboration works smoothly for remote teams
- High-quality export options for stakeholder presentations
Cons
- Free version is limited to one project
- Learning curve for complex impact mapping features
- Limited offline editing capabilities currently available