DealerCenter
DealerCenter is an all-in-one dealership management system providing independent auto dealers with integrated tools for inventory management, customer relations, credit reporting, and comprehensive financing solutions to streamline daily operations.
Dealertrack DMS
Dealertrack DMS is a cloud-based dealership management system that helps automotive retailers integrate their entire business operations from inventory and sales to service and accounting.
Quick Comparison
| Feature | DealerCenter | Dealertrack DMS |
|---|---|---|
| Website | dealercenter.com | dealertrack.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $60/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2002 | 1995 |
| Headquarters | Los Angeles, USA | North Hills, USA |
Overview
DealerCenter
DealerCenter is a comprehensive cloud-based platform designed specifically to help independent auto dealers manage every aspect of their business from a single login. You can control your entire inventory, push listings to major advertisement sites, and manage customer relationships without switching between different programs. The software simplifies the complex process of deal desking by allowing you to submit credit applications directly to a wide network of lenders.
You can also handle specialized tasks like Buy Here Pay Here (BHPH) financing, payment processing, and detailed financial reporting. Whether you are a small lot or a high-volume dealership, the platform scales to meet your needs by centralizing your sales, compliance, and marketing efforts. By moving your operations to this unified system, you reduce manual data entry and ensure your dealership stays compliant with industry regulations.
Dealertrack DMS
Dealertrack DMS provides you with a centralized platform to run every department of your automotive dealership. Instead of managing disconnected systems, you can sync your inventory, sales, service, and accounting data in real-time. This integration allows you to track vehicle lifecycles from the moment they hit your lot until they are serviced years after the sale.
You can streamline your workflows with automated reporting and digital document management that reduces physical paperwork. The platform is designed for dealerships of all sizes, from single-point stores to large multi-location groups, helping you gain better visibility into your profitability. By using a cloud-based architecture, you can access your dealership's critical data from any device without maintaining expensive on-site servers.
Overview
DealerCenter Features
- Inventory Management Scan VINs with your mobile device to instantly upload vehicle details, photos, and history reports to your live website.
- Integrated CRM Track every lead from initial click to final handshake and automate your follow-up emails to keep prospects engaged.
- Credit Reporting Pull real-time credit reports from all three major bureaus directly within the platform to qualify your buyers instantly.
- Lender Solutions Submit deal structures to over 3,000 lenders and receive real-time approvals to close more financing deals on the spot.
- BHPH Management Manage your in-house financing with automated payment tracking, late fee calculations, and comprehensive collections tools for your portfolio.
- Digital Contracting Speed up your closing process by generating and signing all necessary sales and compliance documents electronically with your customers.
Dealertrack DMS Features
- Real-Time Accounting. Post transactions instantly to your general ledger so you always have an accurate view of your dealership's financial health.
- Inventory Management. Track your vehicles across multiple locations and update pricing or descriptions across all your digital marketing channels simultaneously.
- Service Scheduling. Manage your service bay capacity and technician workflows to increase throughput and provide a better experience for your customers.
- Digital Document Management. Store and retrieve deal jackets, repair orders, and parts invoices electronically to eliminate physical filing and improve audit readiness.
- Payroll Integration. Calculate commissions and process payroll directly within the system to ensure your team is paid accurately and on time.
- Advanced Reporting. Build custom reports and dashboards to monitor key performance indicators across your sales, service, and parts departments.
Pricing Comparison
DealerCenter Pricing
- Inventory Management
- Basic Reporting
- Vehicle Appraisals
- Mobile App Access
- Document Printing
- Standard Support
- Everything in Standard, plus:
- Full CRM Suite
- Lead Management
- Advanced Reporting
- Marketing Tools
- Enhanced Compliance
Dealertrack DMS Pricing
Pros & Cons
DealerCenter
Pros
- Centralizes all dealership operations into one single login
- Mobile app allows for easy inventory updates on the lot
- Direct integration with a massive network of subprime lenders
- User interface is straightforward and easy for new staff
Cons
- Add-on features can significantly increase your monthly bill
- Customer support response times vary during peak hours
- Occasional lag when syncing inventory to third-party sites
Dealertrack DMS
Pros
- Cloud-based access allows you to manage your store from anywhere
- Strong integration with Cox Automotive tools like vAuto and VinSolutions
- Real-time accounting updates provide immediate visibility into dealership profitability
- User-friendly interface is easier to learn than many legacy DMS platforms
Cons
- Initial implementation and data migration can be time-consuming
- Customer support response times can vary during peak business hours
- Advanced reporting features require a learning curve for new users