DealerCenter vs Frazer Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

DealerCenter

0.0 (0 reviews)

DealerCenter is an all-in-one dealership management system providing independent auto dealers with integrated tools for inventory management, customer relations, credit reporting, and comprehensive financing solutions to streamline daily operations.

Starting at $60/mo
Free Trial NO FREE TRIAL
VS

Frazer

0.0 (0 reviews)

Frazer provides comprehensive dealer management software designed to help independent used car dealers manage inventory, processing sales, and accounting tasks within a single integrated platform.

Starting at $70/mo
Free Trial NO FREE TRIAL

Quick Comparison

Feature DealerCenter Frazer
Website dealercenter.com frazer.com
Pricing Model Subscription Subscription
Starting Price $60/month $70/month
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile desktop cloud
Integrations CarGurus Cars.com AutoTrader QuickBooks RouteOne CUDL Experian Equifax TransUnion Facebook Marketplace Carfax AutoCheck QuickBooks RouteOne CUDL SiriusXM Wayne Reaves Cars.com Autotrader TrueCar
Target Users small-business mid-market small-business mid-market
Target Industries Auto Dealerships Automotive
Customer Count 0 0
Founded Year 2002 1985
Headquarters Los Angeles, USA Canton, USA

Overview

D

DealerCenter

DealerCenter is a comprehensive cloud-based platform designed specifically to help independent auto dealers manage every aspect of their business from a single login. You can control your entire inventory, push listings to major advertisement sites, and manage customer relationships without switching between different programs. The software simplifies the complex process of deal desking by allowing you to submit credit applications directly to a wide network of lenders.

You can also handle specialized tasks like Buy Here Pay Here (BHPH) financing, payment processing, and detailed financial reporting. Whether you are a small lot or a high-volume dealership, the platform scales to meet your needs by centralizing your sales, compliance, and marketing efforts. By moving your operations to this unified system, you reduce manual data entry and ensure your dealership stays compliant with industry regulations.

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Frazer

Frazer is a specialized dealer management system (DMS) built specifically for the needs of independent used car dealers. You can manage your entire dealership lifecycle from a single interface, including inventory tracking, customer processing, and complex sales paperwork. The software simplifies the often-tedious task of staying compliant with state-specific forms and regulations, ensuring your documentation is always accurate and professional.

You can also handle your own financing with built-in Buy-Here-Pay-Here (BHPH) tools or integrate with external lenders. The platform eliminates the need for separate accounting software by providing full general ledger capabilities tailored for the automotive industry. Whether you are a small lot or a high-volume independent dealer, you can streamline your daily operations and focus more on selling cars than managing paperwork.

Overview

D

DealerCenter Features

  • Inventory Management Scan VINs with your mobile device to instantly upload vehicle details, photos, and history reports to your live website.
  • Integrated CRM Track every lead from initial click to final handshake and automate your follow-up emails to keep prospects engaged.
  • Credit Reporting Pull real-time credit reports from all three major bureaus directly within the platform to qualify your buyers instantly.
  • Lender Solutions Submit deal structures to over 3,000 lenders and receive real-time approvals to close more financing deals on the spot.
  • BHPH Management Manage your in-house financing with automated payment tracking, late fee calculations, and comprehensive collections tools for your portfolio.
  • Digital Contracting Speed up your closing process by generating and signing all necessary sales and compliance documents electronically with your customers.
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Frazer Features

  • Inventory Management. Track your vehicle costs, floor planning, and maintenance records while automatically uploading your listings to over 200 marketing websites.
  • Sales Processing. Generate all necessary state-specific buyer orders, bills of sale, and title applications with pre-filled data to save time and reduce errors.
  • BHPH Collections. Manage your own financing with automated payment scheduling, late fee calculations, and detailed customer payment history tracking.
  • Integrated Accounting. Monitor your dealership's financial health with a full general ledger that tracks every penny from sales, expenses, and inventory costs.
  • Digital Document Storage. Scan and attach important documents directly to vehicle or customer records so you can go paperless and find files instantly.
  • Credit Reporting. Report your customers' payment history to major credit bureaus directly through the software to help them build credit while protecting your assets.

Pricing Comparison

D

DealerCenter Pricing

Standard
$60
  • Inventory Management
  • Basic Reporting
  • Vehicle Appraisals
  • Mobile App Access
  • Document Printing
  • Standard Support
F

Frazer Pricing

Full System Subscription
$70
  • Unlimited inventory and sales
  • State-specific forms library
  • Full accounting and general ledger
  • Over 200 marketing integrations
  • Unlimited technical support
  • Regular software and form updates

Pros & Cons

M

DealerCenter

Pros

  • Centralizes all dealership operations into one single login
  • Mobile app allows for easy inventory updates on the lot
  • Direct integration with a massive network of subprime lenders
  • User interface is straightforward and easy for new staff

Cons

  • Add-on features can significantly increase your monthly bill
  • Customer support response times vary during peak hours
  • Occasional lag when syncing inventory to third-party sites
A

Frazer

Pros

  • Exceptional customer support with fast response times
  • Very affordable flat-rate pricing for small dealers
  • Extensive library of compliant state-specific forms
  • Reliable accounting features tailored for car sales

Cons

  • Interface feels dated compared to modern web apps
  • Requires Windows environment for native installation
  • Learning curve for complex BHPH accounting setups
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