DotActiv
DotActiv is a category management software providing end-to-end solutions for retailers and suppliers to optimize shelf space, create data-driven planograms, and improve overall retail floor performance and profitability.
EZPOG
EZPOG is a cloud-based planogram software that helps you create, manage, and share professional shelf space designs to optimize retail execution and improve category management performance.
Quick Comparison
| Feature | DotActiv | EZPOG |
|---|---|---|
| Website | dotactiv.com | ezpog.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $149/month |
| FREE Trial | ✓ 14 days free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1982 | 2008 |
| Headquarters | Cape Town, South Africa | Scottsdale, USA |
Overview
DotActiv
DotActiv provides you with a comprehensive suite of category management tools designed to take the guesswork out of retail planning. You can create data-driven planograms that reflect actual consumer behavior, ensuring the right products are in the right place at the right time. By integrating your sales data directly into the design process, you can optimize shelf space and improve stock turns across your entire store layout.
The platform helps you bridge the gap between high-level retail strategy and floor-level execution. You can manage everything from floor planning and range maintenance to advanced retail analytics within a single ecosystem. Whether you are a small independent retailer or a large multinational supplier, these tools allow you to maximize profitability by making more informed merchandising decisions based on real-time performance metrics.
EZPOG
EZPOG is a specialized retail design tool that helps you build professional planograms without the complexity of traditional CAD software. You can quickly drag and drop products onto virtual shelves to visualize exactly how your merchandise will look in-store. This allows you to test different layouts, optimize shelf space, and ensure your high-margin items get the visibility they deserve.
The platform is designed for manufacturers, distributors, and retailers who need to communicate visual merchandising standards across multiple locations. You can generate detailed reports, share live links with field teams, and export high-resolution images for presentations. By moving your shelf planning to the cloud, you eliminate version control issues and ensure everyone is working from the most up-to-date store layouts.
Overview
DotActiv Features
- Data-Driven Planograms Create visual shelf layouts backed by your sales data to ensure every product earns its place on the shelf.
- Floor Space Planning Design and optimize your entire store layout to improve customer flow and maximize sales per square meter.
- Range Maintenance Identify your top-performing products and eliminate slow-movers to ensure your product assortment remains profitable and relevant.
- Retail Analytics Access built-in reporting dashboards to track category performance and identify new opportunities for growth and efficiency.
- Automation Tools Generate hundreds of planograms automatically using pre-defined templates and data rules to save hours of manual work.
- Cluster Optimization Group your stores based on similar demographics or performance traits to deliver localized product ranges effectively.
EZPOG Features
- Drag-and-Drop Builder. Create professional planograms quickly by dragging products directly onto virtual shelves with precise placement controls.
- Cloud-Based Sharing. Share your designs instantly with colleagues or clients via secure web links—no software installation required for viewers.
- Image Library Management. Upload and organize your own product images to create realistic 2D and 3D representations of your retail sets.
- Automated Reporting. Generate space analysis and financial reports automatically to understand the impact of your shelf placement decisions.
- Template Library. Start your projects faster by using pre-built industry templates for various fixture types and retail environments.
- High-Resolution Exports. Export your finished planograms as high-quality PDF or image files for professional presentations and store execution guides.
Pricing Comparison
DotActiv Pricing
- Basic planogramming
- Manual data entry
- Standard shelf layouts
- Access to online help
- Community support
- Everything in Free, plus:
- Import data from CSV/Excel
- Advanced planogram reporting
- Shelf report generation
- Email support
- Split-view editing
EZPOG Pricing
- Full planogram creation
- Access to image library
- Standard reporting tools
- Cloud storage for projects
- Email support access
- Everything in Monthly, plus:
- Discounted annual rate
- Priority customer support
- Advanced sharing capabilities
- Unlimited project exports
Pros & Cons
DotActiv
Pros
- Highly accurate data integration from Excel and CSV
- Excellent customer support and detailed training resources
- Intuitive drag-and-drop interface for planogram creation
- Powerful reporting that highlights underperforming shelf space
Cons
- Significant learning curve for advanced automation features
- Hardware requirements can be demanding for large databases
- Initial data mapping requires careful setup time
EZPOG
Pros
- Much easier to learn than enterprise-level planogramming software
- Cloud-based access allows you to work from any location
- Affordable entry point for small manufacturers and consultants
- Fast rendering of 2D and 3D shelf views
Cons
- May lack advanced automation found in high-end enterprise suites
- Requires a stable internet connection for cloud saving
- Interface feels slightly dated compared to modern design apps