Carta
Carta is a comprehensive equity management platform that helps you manage cap tables, valuations, and equity plans while ensuring compliance for your company, investors, and employees.
Fathom
Fathom is a financial reporting and analysis software that transforms your accounting data into visual reports, automated insights, and forward-looking forecasts to help you make better business decisions.
Quick Comparison
| Feature | Carta | Fathom |
|---|---|---|
| Website | carta.com | fathomhq.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $55/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2010 |
| Headquarters | San Francisco, USA | Brisbane, Australia |
Overview
Carta
Carta simplifies how you manage equity, from your first hire to your eventual exit. Instead of messy spreadsheets, you get a centralized platform to track your cap table, issue electronic securities, and stay compliant with tax regulations like 409A valuations. You can automate the entire equity lifecycle, ensuring that your legal, finance, and HR teams stay perfectly aligned as your company grows.
The platform serves everyone from early-stage startups to late-stage private and public companies. You can provide your employees with a clear view of their ownership and vesting schedules through a dedicated portal, while giving your investors real-time access to their holdings. It eliminates the manual overhead of equity administration so you can focus on building your business.
Fathom
Fathom is a reporting and financial analysis tool that helps you see exactly how your business is performing. Instead of digging through complex spreadsheets, you can create beautiful, automated reports that highlight the metrics that matter most to your stakeholders. You can easily track key performance indicators, monitor trends, and compare different entities or branches side-by-side to identify growth opportunities.
The platform simplifies the way you handle consolidations and multi-currency reporting, making it ideal for franchises or companies with multiple locations. You can also build detailed financial forecasts and 'what-if' scenarios to plan for the future with confidence. It connects directly to your existing accounting software, ensuring your data is always up-to-date and accurate without manual entry.
Overview
Carta Features
- Automated Cap Table Track your company's ownership in real-time with a digital cap table that updates automatically whenever you issue new shares.
- 409A Valuations Get audit-ready valuations from experts quickly so you can stay compliant with IRS regulations when granting employee stock options.
- Electronic Securities Issue and sign stock options, warrants, and RSUs electronically to eliminate paper trails and speed up the board approval process.
- Employee Equity Portal Give your team a dedicated dashboard where they can track their vesting progress and understand the potential value of their holdings.
- Scenario Modeling Run what-if analyses to see how future funding rounds or exit events will impact your ownership and dilution levels.
- Compliance Tracking Stay on top of Rule 701 limits and Form 3921 filings with automated alerts and reporting built directly into your workflow.
Fathom Features
- Automated Reporting. Create professional, branded reports in minutes using pre-built templates that sync automatically with your accounting data.
- Visual Analytics. Transform dry financial numbers into interactive charts and graphs that make it easy to spot trends and outliers.
- Financial Forecasting. Build three-way forecasts and model different business scenarios to see how today's decisions impact your future cash flow.
- KPI Tracking. Choose from over 50 standard KPIs or create your own custom metrics to monitor what drives your business success.
- Multi-Entity Consolidations. Combine financial data from multiple companies or branches into a single view with automated currency conversions.
- Benchmarking Tools. Compare the performance of different business units or clients against each other to identify top performers and laggards.
Pricing Comparison
Carta Pricing
- Up to 25 stakeholders
- Digital cap table management
- Electronic security issuance
- Onboarding support
- Standard equity reporting
- Everything in Launch, plus:
- Unlimited stakeholders
- Audit-ready 409A valuations
- Scenario modeling tools
- Equity plan administration
- Advanced compliance reporting
Fathom Pricing
- All reporting and analysis features
- Financial forecasting tools
- Consolidations and benchmarking
- Unlimited users
- Direct accounting integrations
- Standard and custom KPIs
- Everything in Starter, plus:
- Volume discount per company
- Multi-entity reporting
- Consolidated group analysis
- Intercompany eliminations
- Global currency support
Pros & Cons
Carta
Pros
- Eliminates manual spreadsheet errors in cap tables
- Streamlines the 409A valuation process significantly
- Provides excellent visibility for employee shareholders
- Simplifies communication between companies and investors
Cons
- Pricing increases sharply as stakeholder count grows
- Customer support response times can be inconsistent
- Initial data migration requires significant manual effort
Fathom
Pros
- Beautiful visual reports that are easy for non-accountants to understand
- Seamless integration with Xero, QuickBooks, and MYOB
- Saves hours of manual work on monthly reporting packs
- Powerful consolidation features for complex business structures
Cons
- Initial setup of custom KPIs can be time-consuming
- Forecasting module has a steeper learning curve than reporting
- Pricing can become expensive for firms with many clients