DealerSocket
DealerSocket is a comprehensive automotive dealership management platform providing integrated tools for CRM, digital marketing, inventory management, and service scheduling to help you streamline operations and increase vehicle sales.
Frazer
Frazer provides comprehensive dealer management software designed to help independent used car dealers manage inventory, processing sales, and accounting tasks within a single integrated platform.
Quick Comparison
| Feature | DealerSocket | Frazer |
|---|---|---|
| Website | dealersocket.com | frazer.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $70/month |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2001 | 1985 |
| Headquarters | Irving, USA | Canton, USA |
Overview
DealerSocket
DealerSocket provides an all-in-one management ecosystem designed specifically for automotive dealerships. You can manage your entire customer lifecycle from a single interface, moving seamlessly from initial lead capture and marketing automation to showroom sales and long-term service retention. By centralizing your data, you eliminate the need for multiple disconnected systems and gain a clear view of your dealership's performance across all departments.
The platform helps you automate follow-ups, manage vehicle inventory with real-time market data, and streamline your service drive with digital check-ins. Whether you run a single independent lot or a large multi-franchise enterprise, you can customize the workflows to match your specific sales process. It focuses on reducing manual data entry so your team can spend more time closing deals and building customer loyalty.
Frazer
Frazer is a specialized dealer management system (DMS) built specifically for the needs of independent used car dealers. You can manage your entire dealership lifecycle from a single interface, including inventory tracking, customer processing, and complex sales paperwork. The software simplifies the often-tedious task of staying compliant with state-specific forms and regulations, ensuring your documentation is always accurate and professional.
You can also handle your own financing with built-in Buy-Here-Pay-Here (BHPH) tools or integrate with external lenders. The platform eliminates the need for separate accounting software by providing full general ledger capabilities tailored for the automotive industry. Whether you are a small lot or a high-volume independent dealer, you can streamline your daily operations and focus more on selling cars than managing paperwork.
Overview
DealerSocket Features
- Automotive CRM Track every customer interaction and automate follow-up tasks so no lead ever falls through the cracks.
- Inventory Management Appraise vehicles accurately and manage your lot using real-time market data to maximize your profit margins.
- Equity Mining Identify existing customers in your database who are ready to trade in their vehicles for newer models.
- Digital Retailing Allow your customers to start their purchase online with accurate payment calculations and credit application tools.
- Service Scheduling Streamline your service department with online booking tools and automated appointment reminders for your customers.
- RevenueRadar Pinpoint high-probability sales opportunities within your own database using automated data mining and targeted alerts.
- Marketplace Analytics Monitor your dealership's performance with visual reports that show you exactly where your sales are coming from.
- Mobile CRM App Scan VINs and driver's licenses directly from your phone to instantly upload customer and vehicle data.
Frazer Features
- Inventory Management. Track your vehicle costs, floor planning, and maintenance records while automatically uploading your listings to over 200 marketing websites.
- Sales Processing. Generate all necessary state-specific buyer orders, bills of sale, and title applications with pre-filled data to save time and reduce errors.
- BHPH Collections. Manage your own financing with automated payment scheduling, late fee calculations, and detailed customer payment history tracking.
- Integrated Accounting. Monitor your dealership's financial health with a full general ledger that tracks every penny from sales, expenses, and inventory costs.
- Digital Document Storage. Scan and attach important documents directly to vehicle or customer records so you can go paperless and find files instantly.
- Credit Reporting. Report your customers' payment history to major credit bureaus directly through the software to help them build credit while protecting your assets.
Pricing Comparison
DealerSocket Pricing
Frazer Pricing
- Unlimited inventory and sales
- State-specific forms library
- Full accounting and general ledger
- Over 200 marketing integrations
- Unlimited technical support
- Regular software and form updates
- Everything in Full System, plus:
- Multi-user access support
- Networked database sharing
- Simultaneous data entry
- Customized user permissions
Pros & Cons
DealerSocket
Pros
- Deeply integrated ecosystem covers all dealership departments
- Powerful data mining tools identify hidden sales opportunities
- Mobile app makes lot management much faster
- Highly customizable workflows fit specific sales processes
- Robust reporting provides clear visibility into ROI
Cons
- Significant learning curve for new staff members
- Initial setup and configuration can be time-consuming
- Customer support response times can be inconsistent
- Interface feels cluttered due to high feature density
Frazer
Pros
- Exceptional customer support with fast response times
- Very affordable flat-rate pricing for small dealers
- Extensive library of compliant state-specific forms
- Reliable accounting features tailored for car sales
Cons
- Interface feels dated compared to modern web apps
- Requires Windows environment for native installation
- Learning curve for complex BHPH accounting setups