Frazer
Frazer provides comprehensive dealer management software designed to help independent used car dealers manage inventory, processing sales, and accounting tasks within a single integrated platform.
Reynolds and Reynolds
Reynolds and Reynolds provides a comprehensive dealership management system and retail solutions designed to help automotive retailers streamline operations, improve customer satisfaction, and increase overall dealership profitability and efficiency.
Quick Comparison
| Feature | Frazer | Reynolds and Reynolds |
|---|---|---|
| Website | frazer.com | reyrey.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $70/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1985 | 1866 |
| Headquarters | Canton, USA | Dayton, USA |
Overview
Frazer
Frazer is a specialized dealer management system (DMS) built specifically for the needs of independent used car dealers. You can manage your entire dealership lifecycle from a single interface, including inventory tracking, customer processing, and complex sales paperwork. The software simplifies the often-tedious task of staying compliant with state-specific forms and regulations, ensuring your documentation is always accurate and professional.
You can also handle your own financing with built-in Buy-Here-Pay-Here (BHPH) tools or integrate with external lenders. The platform eliminates the need for separate accounting software by providing full general ledger capabilities tailored for the automotive industry. Whether you are a small lot or a high-volume independent dealer, you can streamline your daily operations and focus more on selling cars than managing paperwork.
Reynolds and Reynolds
Reynolds and Reynolds offers a centralized platform designed to run every department of your automotive dealership. You can manage your entire business—from the front-end sales and finance workflows to the back-end service, parts, and accounting operations—using a single, unified data source. This integration eliminates the need to jump between disconnected systems, ensuring your team always has access to accurate, real-time information.
The software helps you modernize the car-buying experience by connecting your physical showroom with your digital presence. You can track customer interactions, manage vehicle inventory, and automate service reminders to build long-term loyalty. Whether you operate a single rooftop or a large multi-location group, the platform provides the tools you need to reduce paperwork, stay compliant, and focus on serving your customers effectively.
Overview
Frazer Features
- Inventory Management Track your vehicle costs, floor planning, and maintenance records while automatically uploading your listings to over 200 marketing websites.
- Sales Processing Generate all necessary state-specific buyer orders, bills of sale, and title applications with pre-filled data to save time and reduce errors.
- BHPH Collections Manage your own financing with automated payment scheduling, late fee calculations, and detailed customer payment history tracking.
- Integrated Accounting Monitor your dealership's financial health with a full general ledger that tracks every penny from sales, expenses, and inventory costs.
- Digital Document Storage Scan and attach important documents directly to vehicle or customer records so you can go paperless and find files instantly.
- Credit Reporting Report your customers' payment history to major credit bureaus directly through the software to help them build credit while protecting your assets.
Reynolds and Reynolds Features
- ERA-IGNITE DMS. Manage your entire dealership operations through a Windows-based system that connects every department and simplifies complex accounting tasks.
- Digital Retailing. Bridge the gap between your website and showroom so you can start deals online and finish them in-store seamlessly.
- Service Workflow Tools. Streamline your service drive with electronic multi-point inspections and automated status updates to keep your customers informed and happy.
- Contact Management. Track every lead and customer interaction in a centralized CRM to ensure your sales team never misses a follow-up opportunity.
- Inventory Management. Monitor your vehicle stock in real-time and use data-driven insights to price your inventory competitively and turn units faster.
- Electronic Contracting. Speed up the finance process and reduce errors by generating and signing deal documents electronically for a faster customer checkout.
Pricing Comparison
Frazer Pricing
- Unlimited inventory and sales
- State-specific forms library
- Full accounting and general ledger
- Over 200 marketing integrations
- Unlimited technical support
- Regular software and form updates
- Everything in Full System, plus:
- Multi-user access support
- Networked database sharing
- Simultaneous data entry
- Customized user permissions
Reynolds and Reynolds Pricing
Pros & Cons
Frazer
Pros
- Exceptional customer support with fast response times
- Very affordable flat-rate pricing for small dealers
- Extensive library of compliant state-specific forms
- Reliable accounting features tailored for car sales
Cons
- Interface feels dated compared to modern web apps
- Requires Windows environment for native installation
- Learning curve for complex BHPH accounting setups
Reynolds and Reynolds
Pros
- Deeply integrated system connects all dealership departments
- Robust reporting capabilities for detailed financial analysis
- Reliable platform stability for high-volume dealership environments
- Comprehensive training resources available for new staff members
Cons
- Significant learning curve due to system complexity
- Long-term contract commitments are typically required
- Interface can feel dated compared to newer startups