G2 Reviews, Pricing, Features & Alternatives in 2026
G2 is a software marketplace and review platform that helps you discover, review, and manage the technology your business needs to reach its full potential.
G2 is a comprehensive software marketplace that helps you make smarter buying decisions by providing access to over 2.5 million verified user reviews. Instead of relying on marketing materials, you can see how real peers use and rate specific tools across thousands of categories. This transparency allows you to compare products side-by-side based on satisfaction scores, feature sets, and market presence.
For software vendors, the platform offers a way to manage your brand reputation and capture buyer intent data. You can identify which companies are researching your product or your competitors in real-time. This helps your sales and marketing teams reach out to prospects exactly when they are in the market to buy, shortening your sales cycle and improving conversion rates.
Screenshots & Interface
Key Features
Stop guessing which software works best for your team. G2 provides the data and social proof you need to validate your technology stack and stay ahead of the competition.
Verified User Reviews
Read authentic feedback from real software users to understand the actual pros and cons before you buy.
G2 Grid Reports
Compare products visually on a quadrant based on user satisfaction and market presence to find the leaders.
Buyer Intent Data
Identify which companies are actively researching your product or category so you can target high-fit prospects.
Review Generation
Automate your review collection process with built-in campaigns to build social proof and improve your ranking.
Competitor Comparison
Generate side-by-side comparison tables to see exactly how your features and pricing stack up against rivals.
Content Syndication
Display your G2 badges and reviews directly on your website to build trust with your own visitors.
Integrations
Salesforce
HubSpot
Slack
LinkedIn
Marketo
Pipedrive
Microsoft Dynamics 365
Bombora
6sense
ZoomInfo
Pricing Plans
You can browse and review software on G2 for free, which is perfect for researchers and buyers. For software vendors, G2 offers a 'Free' tier to claim your profile, while advanced marketing and intent data features require custom-quoted paid plans. You'll need to contact their team to get a quote tailored to your category and goals.
Based on user feedback from marketing and sales professionals, here is what you should consider when using G2 for your business:
Pros
Massive database of reviews across every software niche
Highly trusted by B2B buyers for authentic feedback
Powerful buyer intent data for sales teams
Easy-to-use comparison tools for software evaluation
Cons
Paid plans for vendors are quite expensive
Review moderation can sometimes feel inconsistent
Steep learning curve for intent data integration
Who Should Use G2?
Perfect for B2B software buyers looking for authentic reviews and marketing teams at software companies who want to manage their online reputation.
Best for Company Sizes
small-business
mid-market
enterprise
Popular Industries
Our Verdict
G2 is the gold standard if you need to research software or build brand authority in the B2B space. You can use the platform for free to find tools, but the real power for businesses lies in their paid intent data and review generation features.
While the cost for vendors can be high, the ability to see who is researching your product is a massive advantage for sales teams. Highly recommended for any software company looking to dominate their category and any buyer who wants to avoid costly software mistakes.
Ready to Try G2?
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