Gazepoint
Gazepoint provides high-performance eye tracking hardware and software solutions designed to make biometric research accessible and affordable for academic, UX, and marketing professionals worldwide.
iMotions
iMotions is a specialized biometric research software that integrates multiple physiological sensors into a single platform to help you analyze human behavior, emotions, and subconscious responses in real-time.
Quick Comparison
| Feature | Gazepoint | iMotions |
|---|---|---|
| Website | gazept.com | imotions.com |
| Pricing Model | One_time | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2005 |
| Headquarters | Vancouver, Canada | Copenhagen, Denmark |
Overview
Gazepoint
Gazepoint offers a complete ecosystem for eye-tracking research, combining precision hardware with intuitive analysis software. You can capture gaze data, heatmaps, and fixations to understand exactly how people interact with your websites, advertisements, or software interfaces. By integrating biometric sensors like heart rate and skin conductance, you get a holistic view of the user's emotional and cognitive state during testing.
The platform is designed to remove the high cost barriers typically associated with eye-tracking technology. Whether you are conducting academic studies in a lab or performing quick UX audits in a corporate setting, you can record high-fidelity data and export it for detailed statistical analysis. It simplifies the complex process of biometric data collection into a streamlined workflow you can master quickly.
iMotions
iMotions is a comprehensive human behavior research platform that lets you synchronize and analyze data from multiple biometric sensors. Instead of managing separate tools for eye tracking, facial expression analysis, and heart rate monitoring, you can view all these data streams in a single, unified interface. This allows you to see exactly what a person is looking at and how they are feeling at any given moment during a study.
You can use the platform to conduct deep research in fields like neuromarketing, psychology, and product usability. It simplifies the complex process of data collection by handling the technical synchronization of hardware, giving you more time to focus on interpreting results. Whether you are testing a new advertisement or studying human-computer interaction, the software provides the objective metrics you need to understand the 'why' behind human behavior.
Overview
Gazepoint Features
- Heatmap Generation Visualize aggregate gaze data to identify which areas of your design attract the most attention and which are ignored.
- Gaze Path Recording Follow the exact sequence of a user's visual journey to understand their thought process and information seeking behavior.
- Area of Interest (AOI) Define specific regions on your screen to automatically calculate statistics like time-to-first-fixation and total dwell time.
- Biometric Integration Sync eye-tracking data with GSR and heart rate sensors to measure emotional engagement and cognitive load simultaneously.
- Think-Aloud Recording Capture audio and screen video alongside gaze data so you can hear your users' feedback while seeing their eyes.
- Data Export Export your raw data in CSV format to perform advanced statistical modeling in tools like Excel, SPSS, or MATLAB.
iMotions Features
- Sensor Synchronization. Sync data from eye trackers, EEG, and GSR sensors automatically so you can see exactly how different body systems react simultaneously.
- Facial Expression Analysis. Track emotional responses like joy, surprise, or frustration in real-time using advanced computer vision and webcam-based tracking.
- Eye Tracking Integration. Visualize exactly where your participants look with heatmaps and gaze plots to identify which elements grab the most attention.
- Live Data Visualization. Watch live biometric feeds as they happen during your sessions to monitor participant engagement and data quality instantly.
- Automated Signal Processing. Save hours of manual work with built-in algorithms that clean your raw data and calculate meaningful metrics like heart rate variability.
- API and Remote Tools. Connect external applications or conduct studies remotely using mobile devices and webcams to reach participants anywhere in the world.
Pricing Comparison
Gazepoint Pricing
- Basic eye-tracker calibration
- Real-time gaze cursor display
- Open standard API access
- Compatible with all Gazepoint hardware
- Basic system diagnostics
- Everything in Control, plus:
- Heatmaps and opacity maps
- Gaze path animations
- Area of Interest (AOI) statistics
- Screen and video capture
- CSV data exporting
iMotions Pricing
Pros & Cons
Gazepoint
Pros
- Significantly more affordable than traditional enterprise eye-tracking systems
- Simple setup process gets you running in minutes
- API allows for custom software and game integration
- Compact hardware design is highly portable for field testing
Cons
- Software interface feels dated compared to modern SaaS tools
- Analysis features require a paid one-time license upgrade
- Limited advanced filtering options for raw data cleaning
iMotions
Pros
- Unmatched ability to sync multiple biometric sensors in one place
- Saves significant time on manual data cleaning and processing
- Excellent technical support for setting up complex lab environments
- Highly reliable for scientific and academic-grade research projects
Cons
- Significant learning curve for users new to biometric hardware
- High entry cost makes it difficult for small budgets
- Requires powerful hardware to process multiple live data streams