Gazepoint
Gazepoint provides high-performance eye tracking hardware and software solutions designed to make biometric research accessible and affordable for academic, UX, and marketing professionals worldwide.
Tobii
Tobii provides eye tracking and attention computing technology that allows you to interact with devices using your eyes and gain deep insights into human behavior and attention patterns.
Quick Comparison
| Feature | Gazepoint | Tobii |
|---|---|---|
| Website | gazept.com | tobii.com |
| Pricing Model | One_time | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2001 |
| Headquarters | Vancouver, Canada | Stockholm, Sweden |
Overview
Gazepoint
Gazepoint offers a complete ecosystem for eye-tracking research, combining precision hardware with intuitive analysis software. You can capture gaze data, heatmaps, and fixations to understand exactly how people interact with your websites, advertisements, or software interfaces. By integrating biometric sensors like heart rate and skin conductance, you get a holistic view of the user's emotional and cognitive state during testing.
The platform is designed to remove the high cost barriers typically associated with eye-tracking technology. Whether you are conducting academic studies in a lab or performing quick UX audits in a corporate setting, you can record high-fidelity data and export it for detailed statistical analysis. It simplifies the complex process of biometric data collection into a streamlined workflow you can master quickly.
Tobii
Tobii offers a suite of eye tracking solutions that transform how you interact with technology and understand human behavior. By capturing exactly where you look, the software enables hands-free device control, enhances gaming immersion, and provides researchers with precise data on visual attention. You can use these tools to evaluate user interfaces, conduct psychological studies, or create more accessible digital experiences for individuals with motor impairments.
The platform serves a wide range of professionals, from academic researchers and UX designers to game developers and healthcare providers. Whether you are optimizing a retail shelf layout through attention heatmaps or integrating eye-tracking into a VR headset, the software provides the calibration tools and analytical engines needed to turn eye movements into actionable digital commands or research insights.
Overview
Gazepoint Features
- Heatmap Generation Visualize aggregate gaze data to identify which areas of your design attract the most attention and which are ignored.
- Gaze Path Recording Follow the exact sequence of a user's visual journey to understand their thought process and information seeking behavior.
- Area of Interest (AOI) Define specific regions on your screen to automatically calculate statistics like time-to-first-fixation and total dwell time.
- Biometric Integration Sync eye-tracking data with GSR and heart rate sensors to measure emotional engagement and cognitive load simultaneously.
- Think-Aloud Recording Capture audio and screen video alongside gaze data so you can hear your users' feedback while seeing their eyes.
- Data Export Export your raw data in CSV format to perform advanced statistical modeling in tools like Excel, SPSS, or MATLAB.
Tobii Features
- Real-time Eye Tracking. Track your eye movements instantly to control cursors or trigger software actions without using your hands.
- Attention Heatmaps. Visualize where users focus most on your website or product packaging to optimize your design layouts.
- Gaze Replay. Watch video recordings of a user's exact gaze path to understand their decision-making process during tasks.
- Biometric Integration. Sync your eye-tracking data with EEG or heart rate monitors for a complete view of human physiological responses.
- Automated Calibration. Get started quickly with simple calibration routines that adapt to your unique eye characteristics and lighting.
- VR/AR Compatibility. Enhance your virtual reality experiences with foveated rendering and social eye contact in digital avatars.
Pricing Comparison
Gazepoint Pricing
- Basic eye-tracker calibration
- Real-time gaze cursor display
- Open standard API access
- Compatible with all Gazepoint hardware
- Basic system diagnostics
- Everything in Control, plus:
- Heatmaps and opacity maps
- Gaze path animations
- Area of Interest (AOI) statistics
- Screen and video capture
- CSV data exporting
Tobii Pricing
Pros & Cons
Gazepoint
Pros
- Significantly more affordable than traditional enterprise eye-tracking systems
- Simple setup process gets you running in minutes
- API allows for custom software and game integration
- Compact hardware design is highly portable for field testing
Cons
- Software interface feels dated compared to modern SaaS tools
- Analysis features require a paid one-time license upgrade
- Limited advanced filtering options for raw data cleaning
Tobii
Pros
- High accuracy across diverse lighting conditions
- Extensive documentation for software developers
- Seamless integration with major VR headsets
- Powerful visualization tools for research data
Cons
- High initial cost for professional hardware
- Steep learning curve for advanced analytics
- Limited public pricing for software licenses