Gazepoint
Gazepoint provides high-performance eye tracking hardware and software solutions designed to make biometric research accessible and affordable for academic, UX, and marketing professionals worldwide.
Pupil Labs
Pupil Labs provides wearable eye tracking hardware and software solutions designed to capture and analyze human gaze data in real-world environments for research and professional applications.
Quick Comparison
| Feature | Gazepoint | Pupil Labs |
|---|---|---|
| Website | gazept.com | pupil-labs.com |
| Pricing Model | One_time | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2014 |
| Headquarters | Vancouver, Canada | Berlin, Germany |
Overview
Gazepoint
Gazepoint offers a complete ecosystem for eye-tracking research, combining precision hardware with intuitive analysis software. You can capture gaze data, heatmaps, and fixations to understand exactly how people interact with your websites, advertisements, or software interfaces. By integrating biometric sensors like heart rate and skin conductance, you get a holistic view of the user's emotional and cognitive state during testing.
The platform is designed to remove the high cost barriers typically associated with eye-tracking technology. Whether you are conducting academic studies in a lab or performing quick UX audits in a corporate setting, you can record high-fidelity data and export it for detailed statistical analysis. It simplifies the complex process of biometric data collection into a streamlined workflow you can master quickly.
Pupil Labs
Pupil Labs offers a comprehensive ecosystem for mobile eye tracking, centered around their flagship Neon and Pupil Invisible wearable devices. You can capture high-quality gaze data in natural environments without the constraints of a laboratory setting. The platform combines lightweight, unobtrusive hardware with powerful cloud-based and local software to help you understand human behavior through visual attention.
You can manage your entire research workflow from data collection to analysis using their specialized software tools. Whether you are conducting academic research, market studies, or performance training, the system provides real-time gaze estimation and robust data export capabilities. The software is designed to be open and extensible, allowing you to build custom plugins or integrate the data into your own specialized applications.
Overview
Gazepoint Features
- Heatmap Generation Visualize aggregate gaze data to identify which areas of your design attract the most attention and which are ignored.
- Gaze Path Recording Follow the exact sequence of a user's visual journey to understand their thought process and information seeking behavior.
- Area of Interest (AOI) Define specific regions on your screen to automatically calculate statistics like time-to-first-fixation and total dwell time.
- Biometric Integration Sync eye-tracking data with GSR and heart rate sensors to measure emotional engagement and cognitive load simultaneously.
- Think-Aloud Recording Capture audio and screen video alongside gaze data so you can hear your users' feedback while seeing their eyes.
- Data Export Export your raw data in CSV format to perform advanced statistical modeling in tools like Excel, SPSS, or MATLAB.
Pupil Labs Features
- Neon Player. Record and view your gaze data in real-time with an intuitive interface that requires zero calibration to start.
- Pupil Cloud. Upload your recordings to a secure cloud platform for automated data enrichment and collaborative analysis with your team.
- Real-time Mapping. Map your gaze data onto fixed images or surfaces automatically to quantify attention on specific objects or areas.
- Open Source Core. Access the source code to customize your tracking algorithms or develop unique plugins for your specific research needs.
- Pupil Invisible Companion. Control your wearable device from your smartphone and monitor live streams to ensure high-quality data collection every time.
- Data Export Tools. Export your raw data and processed metrics into CSV or video formats for further analysis in external software.
Pricing Comparison
Gazepoint Pricing
- Basic eye-tracker calibration
- Real-time gaze cursor display
- Open standard API access
- Compatible with all Gazepoint hardware
- Basic system diagnostics
- Everything in Control, plus:
- Heatmaps and opacity maps
- Gaze path animations
- Area of Interest (AOI) statistics
- Screen and video capture
- CSV data exporting
Pupil Labs Pricing
Pros & Cons
Gazepoint
Pros
- Significantly more affordable than traditional enterprise eye-tracking systems
- Simple setup process gets you running in minutes
- API allows for custom software and game integration
- Compact hardware design is highly portable for field testing
Cons
- Software interface feels dated compared to modern SaaS tools
- Analysis features require a paid one-time license upgrade
- Limited advanced filtering options for raw data cleaning
Pupil Labs
Pros
- Calibration-free technology saves significant time during participant setup
- Lightweight hardware feels like normal glasses for natural behavior
- Open-source architecture allows for deep technical customization
- Cloud platform simplifies the complex process of data enrichment
Cons
- Hardware and software bundles require a significant initial investment
- Advanced cloud features may require ongoing subscription costs
- Learning curve exists for users wanting to utilize the API