GazeRecorder
GazeRecorder is a webcam-based eye tracking software that allows you to track and record user eye movements on websites and images without requiring any specialized hardware.
Northbeam
Northbeam is an e-commerce marketing intelligence platform that uses proprietary first-party data and machine learning to provide brands with accurate multi-touch attribution and actionable growth insights across all channels.
Quick Comparison
| Feature | GazeRecorder | Northbeam |
|---|---|---|
| Website | gazerecorder.com | northbeam.io |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2019 |
| Headquarters | Rzeszow, Poland | San Francisco, USA |
Overview
GazeRecorder
GazeRecorder provides a way for you to understand how users interact with your digital content by turning any standard webcam into an eye-tracking device. You can record gaze data, mouse clicks, and scroll movements to see exactly where people look and what they ignore on your website or advertisements. This helps you identify usability issues and optimize your conversion rates based on real visual behavior rather than just clicks.
The platform is designed for UX researchers, marketers, and designers who need quick, remote testing capabilities. You can set up experiments in minutes, invite participants via a simple link, and view aggregated results through heatmaps and gaze plots. It eliminates the need for expensive laboratory equipment, making professional eye-tracking accessible for projects of any size.
Northbeam
Northbeam is a marketing intelligence platform designed to give you a single, accurate view of your entire customer journey. By using a proprietary first-party pixel, it bypasses the limitations of browser cookies and platform-specific tracking to show you exactly which ads are driving sales. You can see how your customers interact with your brand across social media, search, and email before they finally make a purchase.
The platform helps you understand the true return on ad spend (ROAS) by cleaning up messy data and attributing revenue to the correct touchpoints. You can stop guessing which campaigns to scale and start making decisions based on real-time performance metrics. It is built specifically for fast-growing e-commerce brands and agencies that need to optimize high-volume ad spend across multiple digital platforms.
Overview
GazeRecorder Features
- Webcam Eye Tracking Turn any standard webcam into a high-precision eye tracker to see exactly where your visitors are looking in real-time.
- Visual Heatmaps Generate clear color-coded maps that highlight the most viewed areas of your website so you can prioritize important content.
- Gaze Plot Recording Watch the exact sequence of a user's eye movements to understand the path they take through your interface.
- Remote Participant Testing Send a simple URL to participants anywhere in the world to collect eye-tracking data from their own home environment.
- Area of Interest (AOI) Define specific regions on your page to get detailed statistics on how many people looked at your CTA or logo.
- Screen & Face Recording Record the user's screen and facial expressions simultaneously to capture their emotional reactions alongside their visual attention.
Northbeam Features
- First-Party Tracking. Capture every customer touchpoint using a proprietary pixel that stays accurate even after privacy updates like iOS 14.
- Multi-Touch Attribution. View your performance through different lenses like first-click, last-click, or even-click to understand how every ad contributes to sales.
- Cross-Channel Mapping. See the complete path to purchase by connecting data from Facebook, Google, TikTok, and your Shopify store in one place.
- Creative Analytics. Identify your winning ad visuals and copy by tracking specific creative performance across all your active marketing channels.
- Media Buying Models. Use specialized models to see how your top-of-funnel awareness campaigns eventually turn into bottom-of-funnel conversions over time.
- Real-Time Dashboards. Access up-to-the-minute data so you can kill underperforming ads and scale winners the moment you see a trend.
Pricing Comparison
GazeRecorder Pricing
- Limited recording time
- Basic heatmap generation
- Webcam calibration tools
- Standard gaze tracking
- Community support
- Everything in Free, plus:
- Unlimited recording sessions
- Advanced AOI analysis
- Export data to CSV
- No GazeRecorder branding
- Priority email support
Northbeam Pricing
Pros & Cons
GazeRecorder
Pros
- Requires no specialized hardware beyond a standard webcam
- Easy to set up remote tests via browser links
- Cost-effective alternative to expensive laboratory eye trackers
- Provides visual heatmaps that are easy to present to stakeholders
Cons
- Accuracy depends heavily on user lighting and webcam quality
- Requires participants to keep their head relatively still
- Web-based interface can feel dated compared to modern SaaS
Northbeam
Pros
- Provides much more accurate ROAS data than Facebook or Google
- First-party pixel effectively bypasses most tracking and privacy limitations
- Intuitive dashboard makes complex attribution data easy to understand
- Excellent customer success team helps with data interpretation
- Helps identify profitable scaling opportunities that platforms often miss
Cons
- Premium pricing makes it expensive for very small brands
- Initial setup requires technical attention to ensure data accuracy
- Learning curve exists for understanding different attribution models