EZ Texting
EZ Texting is a comprehensive SMS marketing software that helps businesses grow by sending bulk text messages, automating customer alerts, and managing two-way conversations to increase engagement and sales.
GhostDraft
GhostDraft provides a cloud-based customer communications management platform that helps insurance carriers create, manage, and deliver personalized omni-channel documents to improve customer experiences and ensure regulatory compliance.
Quick Comparison
| Feature | EZ Texting | GhostDraft |
|---|---|---|
| Website | eztexting.com | ghostdraft.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $20/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2004 | 1984 |
| Headquarters | Santa Monica, USA | Cape Town, South Africa |
Overview
EZ Texting
EZ Texting is a versatile SMS marketing platform designed to help you reach your customers instantly where they spend the most time—on their phones. You can launch bulk text campaigns, send automated appointment reminders, and manage two-way customer service conversations from a single intuitive dashboard. Whether you are looking to drive foot traffic with mobile coupons or alert your staff about internal updates, the platform provides the tools to handle high-volume messaging with ease.
The software is built for small to mid-sized businesses across industries like retail, real estate, and fitness that need a direct line to their audience. You can get started quickly with a 14-day free trial to explore features like contact management and message templates. With flexible pricing plans starting at $20 per month, it scales alongside your business as your contact list and messaging needs grow.
GhostDraft
GhostDraft is a specialized customer communications management (CCM) platform designed primarily for the insurance industry. You can transform complex data into personalized, clear documents across multiple channels, including print, email, and SMS. The platform empowers your business users to take control of document authoring and management without relying on constant IT support, which significantly speeds up your time-to-market for new products and forms.
You can manage the entire document lifecycle from a single interface, ensuring that every piece of correspondence remains compliant and consistent with your brand. By integrating directly with your core insurance systems, the software automates the generation of policies, claims, and billing statements. This focus on automation helps you reduce operational costs while providing your policyholders with the modern, digital-first communication experience they expect.
Overview
EZ Texting Features
- Bulk Text Messaging Send thousands of text messages at once to announce sales, events, or urgent updates to your entire contact list.
- Two-Way Texting Chat directly with your customers in real-time to answer questions, provide support, and build stronger personal relationships.
- MMS Picture Messaging Capture attention by adding images, GIFs, and audio files to your messages to increase engagement and click-through rates.
- Automated Keywords Grow your list automatically by letting customers text a specific keyword to your number to join your marketing groups.
- Message Scheduling Plan your marketing calendar in advance by scheduling messages to go out at the exact date and time you choose.
- Contact Management Organize your audience into specific groups so you can send targeted, relevant content to the right people every time.
GhostDraft Features
- Intuitive Authoring. Create and edit complex document templates using a familiar interface that empowers your business users to manage content.
- Omni-channel Delivery. Send your communications through the channels your customers prefer, including print, email, SMS, and secure web portals.
- Data Integration. Connect your core insurance systems to automatically pull real-time data into personalized documents and forms.
- Regulatory Compliance. Ensure every document meets strict industry standards with built-in approval workflows and comprehensive audit trails.
- Interactive Forms. Engage your policyholders with dynamic, digital forms that simplify data collection and improve the overall user experience.
- Version Control. Track changes across all document versions to maintain a clear history of updates and ensure brand consistency.
Pricing Comparison
EZ Texting Pricing
- 1 local or toll-free number
- 1 keyword included
- Up to 500 messages per month
- Standard delivery speed
- Basic reporting and analytics
- Everything in Launch, plus:
- Up to 2,000 messages per month
- 3 keywords included
- Faster message delivery speeds
- Advanced reporting tools
GhostDraft Pricing
Pros & Cons
EZ Texting
Pros
- User-friendly interface makes it easy to launch campaigns quickly
- Reliable message delivery for time-sensitive alerts and promotions
- Helpful customer support team available for technical assistance
- Simple contact import process saves time during initial setup
Cons
- Pricing can become expensive as message volume increases
- Mobile app lacks some features found on the desktop version
- Strict compliance filters may occasionally flag legitimate messages
GhostDraft
Pros
- Empowers non-technical staff to update document templates
- Deep integration with major insurance core systems
- Significantly reduces time-to-market for new insurance products
- Excellent support for complex, multi-state regulatory requirements
Cons
- Initial implementation requires significant data mapping effort
- Pricing is not transparent for smaller insurance agencies
- Learning curve for mastering advanced logic within templates