Front
Front is a customer operations platform that transforms your email inbox into a collaborative workspace where teams manage shared conversations, automate workflows, and deliver personalized service at scale.
Glia
Glia provides a unified digital customer service platform that combines co-browsing, video, and voice to help you support customers directly within your website or mobile application.
Quick Comparison
| Feature | Front | Glia |
|---|---|---|
| Website | front.com | glia.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $59/month | Custom Pricing |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2012 |
| Headquarters | San Francisco, USA | New York, USA |
Overview
Front
Front transforms your traditional email inbox into a powerful customer operations platform. Instead of juggling disconnected tools, you can manage all your communication channels—email, SMS, live chat, and social media—in one collaborative space. You can assign messages to teammates, chat internally on customer threads without forwarding emails, and use shared drafts to ensure every response is perfect before it goes out.
The platform helps you eliminate the chaos of BCCs and forwarded threads while providing deep visibility into team performance. You can automate repetitive routing tasks and integrate your CRM data directly into your inbox so you always have context. It is designed for teams that need the efficiency of a help desk with the personal touch of a standard email client.
Glia
Glia helps you transform how you interact with customers by bringing the human touch to digital channels. Instead of forcing customers to leave your website to call a support line, you can meet them exactly where they are using integrated voice, video, and chat. This unified approach eliminates the friction of traditional support and keeps your customers engaged within your digital property.
You can guide customers through complex processes in real-time using high-precision co-browsing, allowing your team to see what the customer sees without compromising privacy. The platform is specifically designed for high-stakes industries like banking, insurance, and credit unions where security and trust are paramount. By consolidating all communication tools into a single representative desktop, you can reduce handle times and significantly improve your customer satisfaction scores.
Overview
Front Features
- Shared Inboxes Manage group addresses like support@ or sales@ together so your team has total visibility into every incoming message.
- Internal Comments Chat with your teammates directly on email threads to solve problems faster without ever sending an internal forward.
- Message Assignment Assign clear owners to every conversation so no customer request ever falls through the cracks or gets double-handled.
- Workflow Automation Create custom rules to route messages, trigger alerts, and tag conversations based on keywords or sender information automatically.
- Omnichannel Support Connect email, WhatsApp, SMS, and social media into one view so you can reply to everyone from one place.
- Analytics & Reporting Track your team's response times and message volume with detailed dashboards to optimize your customer service operations.
- Shared Drafts Collaborate on replies with your colleagues in real-time to ensure your team provides the most accurate and helpful answers.
- SLA Management Set up automated reminders for overdue replies so you always meet your service level agreements and keep customers happy.
Glia Features
- Dual-Sourced Co-Browsing. Guide your customers through complex forms and websites in real-time by seeing exactly what they see on their screen.
- Digital Voice and Video. Transition instantly from a chat to a voice or video call to resolve sensitive issues with a personal touch.
- Unified Desktop. Manage all your customer interactions—from chat to phone—in one single interface to keep your workflow organized and efficient.
- Conversational AI. Deploy intelligent virtual assistants that handle routine queries automatically and hand off complex issues to your live team.
- On-Screen Collaboration. Draw on your customer's screen or highlight specific elements to provide clear, visual instructions during a support session.
- Secure Messaging. Exchange sensitive documents and messages within a secure, encrypted environment that meets strict financial and insurance compliance standards.
Pricing Comparison
Front Pricing
- Up to 10 seats
- Email, SMS, and Live Chat
- Shared inboxes
- Internal comments
- Basic rule templates
- Individual email accounts
- Everything in Starter, plus:
- Up to 50 seats
- Advanced workflow automation
- SLA rules and alerts
- Basic analytics
- CRM integrations
Glia Pricing
Pros & Cons
Front
Pros
- Eliminates internal email clutter through comments
- Intuitive interface feels like a standard inbox
- Excellent visibility into who is handling what
- Powerful automation rules save significant manual time
- Seamless integration with popular CRM tools
Cons
- Higher price point compared to basic inboxes
- Steep learning curve for complex automation rules
- Mobile app lacks some advanced desktop features
- Search functionality can be slow with large archives
Glia
Pros
- Seamless transition between chat, voice, and video
- Industry-leading co-browsing accuracy and security
- Reduces customer effort by staying on-page
- Excellent reporting on representative performance and metrics
- Strong focus on compliance for financial institutions
Cons
- Initial setup requires technical resources for integration
- Higher price point than basic chat tools
- Learning curve for managing multiple simultaneous channels