Altova MapForce
Altova MapForce is a graphical data mapping tool for transforming and integrating XML, JSON, database, and EDI data through a drag-and-drop interface that generates execution code automatically.
Hightouch
Hightouch is a Composable Customer Data Platform that syncs your data warehouse to over 200 SaaS tools to power personalized marketing and sales workflows without manual CSV uploads.
Quick Comparison
| Feature | Altova MapForce | Hightouch |
|---|---|---|
| Website | altova.com | hightouch.com |
| Pricing Model | One_time | Freemium |
| Starting Price | $??/month | Free |
| FREE Trial | ✓ 30 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1992 | 2018 |
| Headquarters | Beverly, USA | San Francisco, USA |
Overview
Altova MapForce
Altova MapForce is a visual data mapping and integration tool that simplifies how you transform complex data structures. Instead of writing manual transformation code, you use a graphical interface to map data between XML, JSON, databases, EDI, Excel, and Web services. You can simply drag lines between source and target structures to define your data movements and apply built-in functions for data processing.
The software helps you automate recurring integration tasks by generating royalty-free code in Java, C#, or C++, or by deploying mappings to MapForce Server. It is ideal for data architects and developers in finance, logistics, and healthcare who need to manage high-volume data conversions without the overhead of manual coding. You can choose between Professional and Enterprise editions depending on your need for EDI or Web services support.
Hightouch
Hightouch is a Composable Customer Data Platform (CDP) that lets you activate your data warehouse by sending customer information directly into the tools your business teams use every day. Instead of letting your data sit idle in Snowflake, BigQuery, or Redshift, you can sync it to platforms like Salesforce, Facebook Ads, and Braze to trigger personalized campaigns and real-time alerts.
You can build complex audiences using a visual segment builder or write standard SQL to define exactly which data points move between systems. This approach eliminates the need for custom API integrations or manual data entry, ensuring your sales and marketing teams always work with the most up-to-date customer profiles. It scales with your data volume and offers a transparent way to manage identity resolution and event tracking across your entire tech stack.
Overview
Altova MapForce Features
- Drag-and-Drop Mapping Connect source and target data structures visually by dragging lines between fields to define your transformation rules.
- Multi-Format Support Map data across XML, JSON, relational databases, Excel, and flat files within a single unified mapping project.
- Extensive Function Library Apply built-in mathematical, string, and logical functions to your data during the mapping process to ensure accuracy.
- Automatic Code Generation Generate royalty-free C#, C++, or Java code from your visual mappings to integrate into your own applications.
- EDI Integration Map and transform electronic data interchange formats like X12, EDIFACT, and HL7 for seamless supply chain communication.
- Interactive Data Preview View the results of your data mapping instantly with a built-in execution engine before deploying to production.
Hightouch Features
- Reverse ETL. Sync data from your warehouse to over 200 downstream tools like CRMs and ad platforms automatically.
- Visual Segment Builder. Create complex customer audiences using a point-and-click interface without writing a single line of SQL code.
- Identity Resolution. Merge duplicate records into a single 360-degree customer view using your own warehouse as the source of truth.
- Real-time Syncing. Trigger data syncs based on warehouse changes or specific schedules to keep your marketing tools updated instantly.
- Personalization API. Serve personalized content and recommendations directly to your website or app using data stored in your warehouse.
- Match Rate Monitoring. Track how well your audiences match across ad platforms to optimize your spend and improve campaign reach.
Pricing Comparison
Altova MapForce Pricing
- XML to XML mapping
- Database to XML mapping
- JSON and Excel support
- Built-in data processing functions
- Java, C#, and C++ code generation
- Visual data mapping debugger
- Everything in Professional, plus:
- EDI data mapping (X12, EDIFACT)
- Web services integration (SOAP/REST)
- XBRL data mapping
- NoSQL database support
- Advanced data streaming for large files
Hightouch Pricing
- 1 Destination
- Unlimited sync runs
- Standard integrations
- Basic monitoring
- Community support
- Everything in Free, plus:
- Up to 2 destinations
- SLA-backed syncs
- Email support
- Standard security features
Pros & Cons
Altova MapForce
Pros
- Handles extremely complex XML and EDI structures easily
- Generates clean and efficient royalty-free source code
- Visual debugger makes finding mapping errors very simple
- Supports a massive range of legacy and modern formats
- Stable performance even with very large data sets
Cons
- Interface feels dated compared to modern web apps
- Steep learning curve for non-technical business users
- Licensing costs can be high for small teams
- Requires separate server purchase for automated execution
Hightouch
Pros
- Extremely fast setup for basic Reverse ETL syncs
- Intuitive UI allows non-technical users to build segments
- Excellent customer support and active community engagement
- Eliminates the need for maintaining custom API scripts
Cons
- Pricing scales quickly as you add more destinations
- Debugging complex sync errors can be time-consuming
- Requires a well-structured data warehouse to be effective