Altova MapForce
Altova MapForce is a graphical data mapping tool for transforming and integrating XML, JSON, database, and EDI data through a drag-and-drop interface that generates execution code automatically.
Improvado
Improvado is a marketing data aggregation platform that automates the entire ETL process by connecting disparate marketing sources to your preferred data warehouse or visualization tool.
Quick Comparison
| Feature | Altova MapForce | Improvado |
|---|---|---|
| Website | altova.com | improvado.io |
| Pricing Model | One_time | Custom |
| Starting Price | $??/month | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1992 | 2017 |
| Headquarters | Beverly, USA | San Francisco, USA |
Overview
Altova MapForce
Altova MapForce is a visual data mapping and integration tool that simplifies how you transform complex data structures. Instead of writing manual transformation code, you use a graphical interface to map data between XML, JSON, databases, EDI, Excel, and Web services. You can simply drag lines between source and target structures to define your data movements and apply built-in functions for data processing.
The software helps you automate recurring integration tasks by generating royalty-free code in Java, C#, or C++, or by deploying mappings to MapForce Server. It is ideal for data architects and developers in finance, logistics, and healthcare who need to manage high-volume data conversions without the overhead of manual coding. You can choose between Professional and Enterprise editions depending on your need for EDI or Web services support.
Improvado
Improvado is a sophisticated data pipeline solution designed to handle the complex reporting needs of large marketing teams and agencies. You can eliminate manual data collection by connecting over 500 marketing and sales platforms directly to your data warehouse or BI tool. It handles the heavy lifting of data normalization and mapping, ensuring your cross-channel reports are accurate and ready for analysis without requiring help from your engineering team.
You can manage your entire marketing data ecosystem from a single interface, making it easy to track performance across social media, search ads, and CRM systems. The platform is built for scale, supporting massive data volumes while providing the flexibility to create custom metrics and transformations. It solves the common headache of fragmented data, allowing you to focus on optimizing your ad spend and proving ROI rather than wrestling with spreadsheets.
Overview
Altova MapForce Features
- Drag-and-Drop Mapping Connect source and target data structures visually by dragging lines between fields to define your transformation rules.
- Multi-Format Support Map data across XML, JSON, relational databases, Excel, and flat files within a single unified mapping project.
- Extensive Function Library Apply built-in mathematical, string, and logical functions to your data during the mapping process to ensure accuracy.
- Automatic Code Generation Generate royalty-free C#, C++, or Java code from your visual mappings to integrate into your own applications.
- EDI Integration Map and transform electronic data interchange formats like X12, EDIFACT, and HL7 for seamless supply chain communication.
- Interactive Data Preview View the results of your data mapping instantly with a built-in execution engine before deploying to production.
Improvado Features
- 500+ Data Connectors. Connect all your marketing, sales, and CRM platforms with pre-built integrations that sync your data automatically.
- Automated Data Mapping. Unify disparate naming conventions across different platforms into a single, cohesive dataset for easier cross-channel reporting.
- Data Transformation Engine. Clean and prepare your data for analysis using a no-code interface that handles complex calculations and filtering.
- Custom Attribution Modeling. Build your own attribution models to understand exactly which touchpoints are driving conversions and revenue for your business.
- Real-time Data Sync. Keep your dashboards updated with the latest information by scheduling automated data refreshes at your preferred frequency.
- Enterprise Data Security. Protect your sensitive marketing information with SOC-2 compliant infrastructure and advanced encryption protocols for all data transfers.
Pricing Comparison
Altova MapForce Pricing
- XML to XML mapping
- Database to XML mapping
- JSON and Excel support
- Built-in data processing functions
- Java, C#, and C++ code generation
- Visual data mapping debugger
- Everything in Professional, plus:
- EDI data mapping (X12, EDIFACT)
- Web services integration (SOAP/REST)
- XBRL data mapping
- NoSQL database support
- Advanced data streaming for large files
Improvado Pricing
Pros & Cons
Altova MapForce
Pros
- Handles extremely complex XML and EDI structures easily
- Generates clean and efficient royalty-free source code
- Visual debugger makes finding mapping errors very simple
- Supports a massive range of legacy and modern formats
- Stable performance even with very large data sets
Cons
- Interface feels dated compared to modern web apps
- Steep learning curve for non-technical business users
- Licensing costs can be high for small teams
- Requires separate server purchase for automated execution
Improvado
Pros
- Extensive library of marketing-specific data connectors
- Saves hundreds of hours on manual reporting
- Excellent customer support for complex technical setups
- Handles high data volumes without performance lag
Cons
- Higher price point than basic ETL tools
- Initial setup requires significant time and planning
- Custom pricing makes budget planning difficult initially