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Madison Logic is a global account-based marketing platform that helps B2B marketers identify, prioritize, and engage their most valuable accounts through integrated content syndication and display advertising solutions.
Main Demo Video
Madison Logic provides you with a centralized platform to execute global account-based marketing (ABM) campaigns. You can identify your best-fit accounts using proprietary intent data and prioritize them based on their likelihood to convert. By combining content syndication and display advertising, you reach decision-makers across the entire buyer's journey with messaging that resonates with their specific interests.
The platform helps you bridge the gap between marketing and sales by providing deep insights into account engagement. You can track which accounts are interacting with your content and use that data to trigger timely sales outreach. It integrates directly with your existing CRM and marketing automation tools to ensure your data remains synchronized and actionable across your entire tech stack.
Main dashboard with project overview
Kanban-style task management
Gantt chart timeline view
Workflow automation builder
Stop wasting your budget on broad marketing and start targeting the accounts that actually matter. Madison Logic gives you the data and tools to reach high-value decision-makers with precision. Here is how you can transform your B2B strategy:
Identify and prioritize your target accounts by combining first-party and third-party intent data to see who is actively researching your solutions.
Promote your whitepapers and webinars to specific personas within your target accounts to generate high-quality, permission-based leads.
Serve targeted display ads to the exact accounts and job functions you want to reach across the global web.
Track how your media spend impacts account progression through the sales funnel with comprehensive attribution and engagement reporting.
Shorten your sales cycles by delivering personalized content sequences that guide prospects from initial awareness to final purchase.
Sync your account lists directly with LinkedIn to run coordinated cross-channel campaigns that surround your target buying committee.
Madison Logic uses a custom pricing model tailored to your specific account lists, geographic reach, and lead generation goals. You won't find a one-size-fits-all price because your strategy is unique. You'll need to speak with their team to build a plan that fits your budget and objectives.
Based on feedback from B2B marketing professionals on G2 and TrustRadius, here is what you can expect when using the platform:
Perfect for mid-market and enterprise B2B marketing teams who need to scale global account-based marketing programs and align closely with sales.
Madison Logic is a top-tier choice if you are serious about scaling your account-based marketing efforts globally. You get a powerful combination of intent data and multi-channel execution that most standalone tools can't match.
While the custom pricing and enterprise focus mean it isn't for small startups, the ability to see exactly which accounts are engaging justifies the investment for larger teams. Highly recommended if you need to move beyond simple lead gen into sophisticated, data-driven account engagement.
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Main dashboard with project overview