Influ2
Influ2 is a person-based advertising platform that helps you target specific decision-makers within your key accounts to align your sales and marketing efforts for better conversion.
Terminus
Terminus is a comprehensive account-based marketing platform that helps B2B marketers identify high-value accounts, deliver personalized advertising, and measure revenue impact across the entire customer lifecycle.
Quick Comparison
| Feature | Influ2 | Terminus |
|---|---|---|
| Website | influ2.com | terminus.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2014 |
| Headquarters | Mountain View, USA | Atlanta, USA |
Overview
Influ2
Influ2 is a person-based advertising platform designed to help you reach the specific individuals who matter most to your business. Instead of targeting broad accounts or job titles, you can select exact decision-makers and show them personalized ads across social media and the web. This precision ensures your marketing budget is spent only on the people who have the power to buy your product.
You can track exactly when a specific prospect clicks on your ad, allowing your sales team to follow up at the moment of highest intent. The platform bridges the gap between marketing impressions and sales conversations by providing name-level engagement data. It is primarily used by B2B marketing and sales teams at mid-market and enterprise companies looking to shorten their sales cycles.
Terminus
Terminus helps you execute sophisticated account-based marketing (ABM) strategies by unifying your sales and marketing data. You can identify the best-fit accounts for your business using first-party and intent data, ensuring your team focuses efforts where they matter most. The platform allows you to launch highly targeted display, LinkedIn, and conversational ads specifically for the decision-makers at those priority accounts.
You can also coordinate your outreach across multiple channels, including email signatures and personalized web experiences. By connecting directly with your CRM, the software provides a clear view of how your marketing activities influence the sales pipeline and closed-won revenue. It is designed primarily for mid-market and enterprise B2B organizations looking to move away from lead-based volume toward account-based precision.
Overview
Influ2 Features
- Person-Based Targeting Select specific decision-makers by name and job title to ensure your ads only reach the people who can close deals.
- Multi-Channel Reach Show your personalized ads across Facebook, LinkedIn, Instagram, and various web display networks to stay top-of-mind everywhere.
- Individual Engagement Tracking See exactly which person clicked your ad and how many times they viewed it to measure true individual interest.
- Sales Alerts Receive real-time notifications when a high-priority prospect interacts with your content so you can follow up immediately.
- Buying Group Insights Monitor how an entire target account is engaging with your brand to identify when a collective buying decision is forming.
- CRM Integration Sync your engagement data directly with your CRM to keep your sales and marketing teams aligned on lead status.
Terminus Features
- Account Intelligence. Identify high-intent accounts using first-party data and behavioral signals so you know exactly who is ready to buy.
- Multi-Channel Advertising. Run targeted display and social ads that only appear to the specific stakeholders within your target account list.
- Email Signature Marketing. Turn every employee email into a branded marketing channel with dynamic banners that change based on the recipient.
- Conversational Marketing. Greet your target accounts with personalized chatbots that recognize them the moment they land on your website.
- Web Personalization. Customize your website content in real-time to show relevant case studies and messaging to specific target industries.
- Revenue Attribution. Track how your account-based campaigns directly impact pipeline velocity and deal size with built-in reporting tools.
Pricing Comparison
Influ2 Pricing
Terminus Pricing
Pros & Cons
Influ2
Pros
- Unmatched precision in targeting specific individuals
- Provides clear visibility into which prospects are interested
- Helps align sales and marketing through shared data
- Easy setup for person-based advertising campaigns
Cons
- Requires a significant volume of targets to be effective
- Higher price point compared to broad display advertising
- Learning curve for optimizing individual ad creative
Terminus
Pros
- Excellent account-level reporting and attribution data
- Highly effective targeted display advertising capabilities
- Seamless integration with major CRM platforms
- Intuitive interface for managing complex account lists
Cons
- Higher price point requires significant marketing budget
- Initial setup and data mapping takes time
- Ad reporting can sometimes feel delayed