Interakt Review: Overview, Features, Pricing & Alternatives in 2025

Struggling to handle WhatsApp customer queries?

If you’ve tried managing sales and support over WhatsApp Business, you know how chaotic it can get—messages slip through, and it’s tough to track who’s handling what.

The real problem is that customer conversations get lost or delayed every single day, and that means missed sales and frustrated customers.

That’s where Interakt steps in. I’ve taken a close look at how Interakt transforms WhatsApp into an organized, shared inbox with built-in catalogs, automation, and direct integrations with Shopify, CRMs, and payment gateways—addressing the real hurdles you face scaling your conversations and sales.

In this review, I’ll walk you through how Interakt turns WhatsApp into a true business channel instead of just another messaging app.

In this Interakt review, you’ll get details on its key features, real-world pros and cons, pricing insights, and how it compares to top alternatives so you can confidently evaluate your options.

You’ll leave with the knowledge and the features you need to make the right move for your business.

Let’s get started.

Interakt Overview

Based in Gurugram, India, Interakt was launched in 2020 by Reliance Jio. I found their mission is refreshingly simple: to be the one-stop WhatsApp solution for growing businesses.

What sets them apart for me is their specific market focus. They target D2C brands and SMBs that find enterprise tools too complex. Their platform feels intentionally designed for businesses that live and sell on WhatsApp.

Becoming an official Meta Business Partner was a smart move. You’ll see through this Interakt review how this adds crucial platform stability and early access to new WhatsApp features.

Unlike broader, omnichannel competitors, Interakt avoids trying to do everything at once. Instead, they deliver a streamlined WhatsApp-first sales experience that feels much more intuitive if that is your main communication channel.

I saw they work with over 5,000 e-commerce brands, especially on Shopify. Their top app ranking in key markets shows they get what this user segment needs to succeed.

From my analysis, their current strategy is laser-focused on turning your customer conversations directly into completed transactions. This supports the goal of using conversational commerce without needing a huge, dedicated development team.

Now let’s examine their core capabilities.

Interakt Features

Drowning in WhatsApp messages and lost sales?

Interakt features are designed to transform WhatsApp into a powerful sales, marketing, and support channel. Here are the five main Interakt features that streamline your customer interactions.

1. WhatsApp Business API & Shared Team Inbox

Is managing customer chats a chaotic mess?

When inquiries overwhelm a single team member, response times suffer, leading to frustrated customers. This directly impacts your customer satisfaction.

Interakt’s shared inbox gives your whole team a single WhatsApp Business Number, so multiple agents can collaborate efficiently. From my testing, this feature significantly improves response times and ensures consistent service. You won’t have customers waiting around for replies.

This means your team can handle more queries, reduce agent burnout, and deliver faster, more unified support.

2. WhatsApp Commerce (Catalogs & Carts)

Struggling to convert chat inquiries into sales?

Customers often jump between apps, creating friction that leads to abandoned carts. This makes turning interest into actual revenue a nightmare.

This Interakt feature allows you to create interactive WhatsApp Catalogs, letting customers browse and add products to a cart directly in chat. What I love about this is how it simplifies the entire buying journey, making purchases effortless for your customers.

This means you can turn casual conversations into direct sales, boosting conversion rates right within their favorite messaging app.

3. Automated Notifications & Bulk Campaigns

Are you missing opportunities to engage your audience?

Sending timely updates or marketing messages manually is time-consuming and prone to errors. This can limit your ability to proactively connect with customers.

Interakt enables automated notifications for crucial updates like orders and delivery, plus efficient bulk messaging for promotions. Here’s what I found: it’s incredibly effective for reaching segmented audiences with personalized offers quickly.

This helps you keep customers informed, drive repeat purchases, and execute large-scale marketing campaigns with minimal effort.

4. AI-powered WhatsApp Campaigns & Automation

Is handling FAQs eating up your team’s time?

Repetitive questions bog down agents, preventing them from tackling complex issues. This leads to slow support and missed opportunities for meaningful engagement.

Interakt integrates AI with features like AnswerBot for FAQs and Concierge for campaign optimization. This is where Interakt shines: the AnswerBot handles routine queries automatically, freeing up your human agents for more complex interactions.

This means you can automate customer support, enhance response efficiency, and use smart insights to optimize your marketing spend effectively.

5. Integrations

Are your systems working in isolated silos?

Disconnected tools force manual data transfers, leading to errors and a fragmented view of your customer. This can severely impact operational efficiency.

Interakt integrates with major e-commerce platforms like Shopify and CRMs such as Zoho, centralizing your customer data. What I love about this feature is how it provides a complete customer context within chats, making support more personalized.

This means you can unify your business operations, streamline workflows, and ensure your team has all the necessary information at your fingertips.

You’ll appreciate how these Interakt features come together to create a cohesive customer engagement platform that supercharges your WhatsApp presence.

Interakt Pricing

Wondering how much you’ll actually pay?

Interakt pricing offers tiered plans with clear costs, making it straightforward to understand your investment in WhatsApp Business API solutions.

Plan	Price & Features
Starter	₹2,757 per quarter (approx. $15/month) • Shared Team Inbox, Unlimited Team Members • Instagram Inbox, Chat Automation • Catalog Building, Bulk Notifications • 1,000 free user-initiated conversations/month
Growth	₹6,897 per quarter (approx. $135/quarter) • All Starter features included • Click to WhatsApp Ads Analytics • Automated Workflows • 1,000 free user-initiated conversations/month
Advance	₹9,657 per quarter (approx. $174/quarter) • All Growth features included • Unlimited External App Integrations • Developer API Access (session & incoming messages) • Higher API Rate Limit (up to 600 messages/min), Agent Statistics
Enterprise	Custom pricing – contact sales • Unlimited Agents (all roles) • Unlimited Conversations (no markup charges) • Dedicated Account Manager, All Instagram Features • Exclusive Meta/Interakt Playbooks & Strategies

1. Value Assessment

Good value for scaling up.

Interakt’s tiered approach means you only pay for the features you truly need, avoiding unnecessary expenses in earlier stages. What impressed me about their pricing approach is how the free setup and free trial lower your initial financial commitment, giving you confidence before full adoption.

This means your budget benefits from a gradual investment, aligning costs with your business growth and scaling needs.

2. Trial/Demo Options

Try before you buy.

Interakt offers a 14-day free trial, allowing you to fully explore the platform’s capabilities and see how it fits your business workflow. What I found valuable is that you can test the WhatsApp Business API integration and team inbox functionality directly, helping you assess suitability.

This lets you evaluate Interakt’s performance before committing to their full pricing structure, minimizing financial risk.

3. Plan Comparison

Choose the right plan for your business.

The Starter plan is great for small businesses, while Growth adds key analytics. From my cost analysis, the Advance plan delivers significant value with developer API access and higher message rates for larger needs. What stands out is how the Enterprise plan offers unlimited conversations without markup for high-volume users.

This tiered pricing structure helps you match features to your operational scale, ensuring your budget aligns with actual usage requirements.

My Take: Interakt’s pricing model is transparent and scalable, ideal for D2C brands and SMBs looking to grow their WhatsApp presence without unexpected cost surprises.

The overall Interakt pricing reflects clear value for WhatsApp business growth.

Interakt Reviews

What do real customers actually think?

These Interakt reviews provide a balanced view, analyzing real user feedback from platforms like G2 and Capterra to help you understand actual customer experiences.

1. Overall User Satisfaction

Users seem generally satisfied.

From my review analysis, Interakt consistently maintains strong ratings, averaging 4.4-4.5 stars across platforms. What I found in user feedback is that ease of use and implementation is frequently highlighted, contributing significantly to positive sentiment, especially for new users.

This suggests you can expect a relatively smooth onboarding process.

2. Common Praise Points

The unified inbox truly impresses users.

Users repeatedly highlight the shared team inbox as a standout feature, enabling seamless team collaboration and consistent customer service. Review-wise, the ability to manage all conversations in one place simplifies management and ensures no query goes unanswered, which is a significant advantage.

This means your team can handle customer queries efficiently and collaboratively.

3. Frequent Complaints

Some users face a steep learning curve.

Despite general praise for ease of use, a recurring complaint in Interakt reviews points to a “steep learning curve” to fully utilize all features. What stands out in customer feedback is how analytics are described as inefficient and the mobile UI as complicated, suggesting areas for improvement.

These issues might require patience or dedicated time to master the platform.

Overall, Interakt reviews reveal a strong platform with some specific areas for refinement based on user feedback.

Best Interakt Alternatives

Considering other options for your WhatsApp strategy?

The best Interakt alternatives offer diverse strengths, each catering to specific business sizes, budgets, and operational needs beyond just WhatsApp.

1. Wati

Prioritizing comprehensive, user-friendly WhatsApp automation?

Wati excels as a strong all-in-one platform for small to medium businesses that need broad functionality and no-code automation for WhatsApp marketing and support. What I found comparing options, Wati is often cheaper and simpler to start than Interakt, making it a robust alternative.

Choose Wati if you need a cost-effective, comprehensive platform focused purely on WhatsApp marketing and support.

2. Gupshup

Require enterprise-level WhatsApp infrastructure and APIs?

Gupshup provides powerful, developer-centric APIs and omnichannel messaging, making it ideal for businesses with technical resources and complex integration needs. From my competitive analysis, Gupshup offers extensive API customization and broader channel support, unlike Interakt’s out-of-the-box focus.

Opt for Gupshup if your business demands robust enterprise infrastructure and deep technical integration capabilities.

3. MessageBird (now Bird)

Seeking a truly omnichannel communication platform?

MessageBird offers comprehensive customer services across various channels including SMS, Voice, Email, WhatsApp, and Instagram Direct. Alternative-wise, MessageBird provides extensive multi-channel engagement and automation, catering to mid-to-large companies with broader communication requirements.

Consider MessageBird if your primary need is a scalable platform for engaging customers across many channels, not just WhatsApp.

4. Yellow.ai

Need sophisticated AI-powered sales and support automation?

Yellow.ai specializes in advanced AI-driven chatbots and multilingual support to automate end-to-end sales journeys directly within chat. From my analysis, Yellow.ai offers highly sophisticated conversational AI for complex sales processes, a deeper focus than Interakt’s general automation.

Choose Yellow.ai if your business requires cutting-edge AI chatbots for sales automation and multilingual interactions.

The best Interakt alternatives depend on your specific budget and operational complexity, not just a feature checklist.

Interakt Setup

Worried about Interakt’s setup process?

The Interakt review reveals a generally straightforward implementation, but setting realistic expectations for your Interakt setup is crucial for successful deployment.

1. Setup Complexity & Timeline

Is setup truly easy?

Interakt aims for a user-friendly experience, with many finding it easy to set up. From my implementation analysis, basic setup is generally quick and intuitive, especially for Shopify users, though advanced API integrations may require more effort.

You can expect to get up and running relatively fast for core features, but plan for more time with custom integrations.

2. Technical Requirements & Integration

Minimal infrastructure, but integration considerations.

Interakt is web-based with a mobile app, requiring standard internet access. What I found about deployment is that integrations via API or webhooks can vary in clarity, potentially needing more technical effort than expected for complex workflows.

Your IT readiness should focus on understanding existing system integrations and potential API work for seamless data flow.

3. Training & Change Management

Prepare for the learning curve.

While the interface is user-friendly, some users report a “steep learning curve” to fully leverage all features. From my analysis, dedicated practice and training improve feature mastery, preventing underutilization despite initial ease of use.

Invest in focused training sessions and practical exercises to ensure your team moves beyond basic usage and maximizes Interakt’s capabilities.

4. Support & Success Factors

Vendor support during implementation matters.

User feedback on Interakt’s support is mixed; responses are quick, but quality can be unsatisfactory, especially for bug investigations. What I found about deployment is that effective communication with support is vital, although direct WhatsApp support isn’t available.

Plan for email-based support inquiries and clearly document issues to ensure effective resolution and smooth implementation progress.

Overall, your Interakt setup can be quite efficient, but successful adoption requires dedicated training and realistic expectations for advanced integrations.

Bottom Line

Does Interakt fit your business needs?

My Interakt review shows a robust solution for businesses prioritizing WhatsApp and Instagram for sales, marketing, and customer support, especially D2C brands and SMBs.

1. Who This Works Best For

D2C brands and SMBs focused on WhatsApp.

Interakt is ideal for marketing, sales, and support teams in fast-growing e-commerce, D2C, and small to medium businesses leveraging WhatsApp as their primary communication channel. What I found about target users is that companies scaling customer engagement on WhatsApp will find immense value in its features.

You’ll succeed if your goal is to manage high query volumes, automate campaigns, and drive sales directly through WhatsApp.

2. Overall Strengths

Seamless WhatsApp integration drives customer engagement.

The software shines with its WhatsApp Business API integration, shared team inbox for collaborative support, and dedicated e-commerce features like WhatsApp catalogs and carts. From my comprehensive analysis, its ability to automate personalized campaigns significantly boosts marketing efficiency and customer satisfaction.

These strengths directly translate into improved response times, streamlined communication, and enhanced customer experience for your business.

3. Key Limitations

Advanced features pose a learning curve challenge.

While user-friendly, some users report a steep learning curve for advanced features, and analytics capabilities might not be as deep as competitors. Based on this review, the mobile app experience has been described as complicated, potentially hindering on-the-go usage for your team.

I find these limitations manageable if your core focus is WhatsApp-first communication, but they become important trade-offs for complex needs.

4. Final Recommendation

Interakt is a strong recommendation for specific use cases.

You should choose Interakt if your primary focus is leveraging WhatsApp and Instagram for direct customer interaction, sales, and support. From my analysis, your success depends on matching your specific e-commerce needs with Interakt’s dedicated WhatsApp commerce features and automation.

My confidence level is high for D2C brands and SMBs prioritizing WhatsApp, but drops for businesses needing broad omnichannel support.

This Interakt review clearly shows strong value for the right business profile, while highlighting important considerations before you make a decision.