HockeyStack
HockeyStack is an analytics and attribution platform that helps B2B companies track the entire customer journey from first touch to closed-won revenue to optimize marketing spend.
JourneyTrack
JourneyTrack is an end-to-end customer journey management platform that helps you design, manage, and optimize user experiences through data-driven personas and collaborative journey mapping tools.
Quick Comparison
| Feature | HockeyStack | JourneyTrack |
|---|---|---|
| Website | hockeystack.com | journeytrack.io |
| Pricing Model | Subscription | Custom |
| Starting Price | $1399/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2021 |
| Headquarters | San Francisco, USA | Miami, USA |
Overview
HockeyStack
HockeyStack gives you a unified view of your entire B2B go-to-market engine by connecting your website, CRM, and ad platforms. You can finally stop guessing which campaigns drive revenue and start seeing the exact path your customers take, from their first ad click to the final contract signature. It eliminates the data silos between your marketing and sales teams, providing a single source of truth for your growth metrics.
The platform is built specifically for B2B companies with complex, multi-touch sales cycles. You can build custom dashboards, run multi-touch attribution models, and identify which content pieces actually influence deals. By surfacing these insights, you can double down on what works, cut wasted ad spend, and align your entire organization around revenue goals rather than just vanity metrics like clicks or impressions.
JourneyTrack
JourneyTrack provides a centralized workspace where you can visualize and manage the entire lifecycle of your customer experience. Instead of scattered spreadsheets and static diagrams, you get a dynamic environment to build data-driven personas and detailed journey maps. You can identify pain points, track sentiment, and prioritize improvements based on real user insights across every touchpoint of your brand.
The platform enables your entire organization to align on a single source of truth for customer experience data. You can assign ownership to specific journey stages, attach supporting evidence like research videos or documents, and monitor experience health over time. It is designed for enterprise-level teams and agencies who need to move beyond simple mapping to active experience management.
Overview
HockeyStack Features
- Multi-Touch Attribution Assign revenue credit to every interaction across the funnel so you know exactly which channels deserve your budget.
- Unified Customer Journeys View the complete history of every account by stitching together website visits, CRM activities, and ad impressions.
- Custom Dashboard Builder Create personalized reports with a drag-and-drop interface to track the specific KPIs that matter to your stakeholders.
- Revenue Forecasting Predict future pipeline and revenue based on historical conversion data and current marketing performance trends.
- Account-Based Analytics Track engagement at the company level rather than just individual leads to better support your ABM strategies.
- No-Code Tracking Capture every button click and form submission automatically without needing to write custom Javascript or tracking code.
JourneyTrack Features
- Dynamic Journey Mapping. Create and update complex journey maps with drag-and-drop ease to visualize every customer touchpoint and interaction.
- Data-Driven Personas. Build detailed, research-backed personas that link directly to your maps so you always design for real human needs.
- Experience Health Scoring. Assign scores to specific journey steps to identify exactly where customers are struggling and where they are succeeding.
- Centralized Research Library. Attach videos, survey results, and documents directly to journey stages to keep all your evidence in one accessible place.
- Collaborative Editing. Work with your team in real-time to build maps and share feedback instantly without version control headaches.
- Opportunity Prioritization. Rank and track experience improvements based on impact and effort to ensure you tackle the most critical issues first.
Pricing Comparison
HockeyStack Pricing
- Up to $10M tracked revenue
- Unlimited users
- Multi-touch attribution
- CRM & Ad integrations
- Customer journey mapping
- Standard support
- Everything in Accelerate, plus:
- Up to $25M tracked revenue
- Advanced revenue forecasting
- Custom properties & events
- Priority Slack support
- Dedicated success manager
JourneyTrack Pricing
Pros & Cons
HockeyStack
Pros
- Fast implementation compared to traditional attribution tools
- Excellent customer support via dedicated Slack channels
- Intuitive interface makes complex data easy to visualize
- Automatic tracking captures data without manual tagging
Cons
- Higher starting price point for smaller startups
- Initial setup requires careful CRM data mapping
- Learning curve for building complex custom reports
JourneyTrack
Pros
- Highly intuitive interface for creating complex maps
- Excellent centralized repository for all UX research
- Strong focus on data-driven persona development
- Facilitates cross-departmental alignment on customer goals
- Dynamic maps stay updated easier than static files
Cons
- Public pricing is not available for quick budgeting
- May be overpowered for very small projects
- Requires initial time investment to input research data