Custellence
Custellence is a visual customer journey mapping software that helps you create, share, and manage professional maps to improve customer experiences and drive cross-functional team collaboration.
JourneyTrack
JourneyTrack is an end-to-end customer journey management platform that helps you design, manage, and optimize user experiences through data-driven personas and collaborative journey mapping tools.
Quick Comparison
| Feature | Custellence | JourneyTrack |
|---|---|---|
| Website | custellence.com | journeytrack.io |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2021 |
| Headquarters | Stockholm, Sweden | Miami, USA |
Overview
Custellence
Custellence is a dedicated journey mapping tool designed to help you visualize the entire customer experience in a professional, structured way. Instead of struggling with static slide decks or messy whiteboards, you can build dynamic maps that connect high-level stages with granular user actions, emotional curves, and internal processes. It allows you to move from simple sketches to detailed service blueprints without losing clarity.
You can easily invite your team to collaborate in real-time, ensuring everyone stays aligned on customer pain points and opportunities. The platform is built for CX professionals, service designers, and product managers who need to communicate complex journeys to stakeholders. By centralizing your maps in one workspace, you turn one-off workshops into living documents that drive actual change across your organization.
JourneyTrack
JourneyTrack provides a centralized workspace where you can visualize and manage the entire lifecycle of your customer experience. Instead of scattered spreadsheets and static diagrams, you get a dynamic environment to build data-driven personas and detailed journey maps. You can identify pain points, track sentiment, and prioritize improvements based on real user insights across every touchpoint of your brand.
The platform enables your entire organization to align on a single source of truth for customer experience data. You can assign ownership to specific journey stages, attach supporting evidence like research videos or documents, and monitor experience health over time. It is designed for enterprise-level teams and agencies who need to move beyond simple mapping to active experience management.
Overview
Custellence Features
- Flexible Map Editor Build complex journey maps and service blueprints using a drag-and-drop interface that keeps your rows and columns perfectly aligned.
- Emotional Curves Visualize user satisfaction levels across the journey with built-in lane types that track highs and lows of the customer experience.
- Real-time Collaboration Invite your teammates to co-create maps simultaneously and use comments to discuss specific touchpoints or improvement ideas.
- Image and File Support Add visual context to your maps by uploading screenshots, photos, or documents directly into specific journey steps.
- Sub-map Linking Connect different maps together to create a hierarchy, allowing you to drill down from high-level overviews into detailed sub-processes.
- Professional Exporting Share your work with stakeholders by exporting high-resolution PDFs or images that maintain clarity even at large scales.
JourneyTrack Features
- Dynamic Journey Mapping. Create and update complex journey maps with drag-and-drop ease to visualize every customer touchpoint and interaction.
- Data-Driven Personas. Build detailed, research-backed personas that link directly to your maps so you always design for real human needs.
- Experience Health Scoring. Assign scores to specific journey steps to identify exactly where customers are struggling and where they are succeeding.
- Centralized Research Library. Attach videos, survey results, and documents directly to journey stages to keep all your evidence in one accessible place.
- Collaborative Editing. Work with your team in real-time to build maps and share feedback instantly without version control headaches.
- Opportunity Prioritization. Rank and track experience improvements based on impact and effort to ensure you tackle the most critical issues first.
Pricing Comparison
Custellence Pricing
- 1 active map
- Unlimited viewers
- Standard map elements
- Real-time collaboration
- Community support
- Everything in Free, plus:
- Unlimited maps
- Sub-maps and linking
- Private maps
- Advanced export options
- Priority support
JourneyTrack Pricing
Pros & Cons
Custellence
Pros
- Extremely intuitive interface specifically built for journey mapping
- Keeps complex maps organized and visually clean automatically
- Excellent for real-time remote collaboration during workshops
- Generous free tier for individual practitioners and students
Cons
- Limited integrations with external data sources like CRM
- Lacks advanced data visualization for quantitative metrics
- Mobile experience is limited compared to the desktop version
JourneyTrack
Pros
- Highly intuitive interface for creating complex maps
- Excellent centralized repository for all UX research
- Strong focus on data-driven persona development
- Facilitates cross-departmental alignment on customer goals
- Dynamic maps stay updated easier than static files
Cons
- Public pricing is not available for quick budgeting
- May be overpowered for very small projects
- Requires initial time investment to input research data