Fathom
Fathom is a financial reporting and analysis software that transforms your accounting data into visual reports, automated insights, and forward-looking forecasts to help you make better business decisions.
Lifetimely
Lifetimely is a profit tracking and LTV analytics software that integrates your Shopify data with marketing costs to provide real-time profitability insights and customer behavior patterns.
Quick Comparison
| Feature | Fathom | Lifetimely |
|---|---|---|
| Website | fathomhq.com | lifetimely.io |
| Pricing Model | Subscription | Freemium |
| Starting Price | $55/month | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2019 |
| Headquarters | Brisbane, Australia | Helsinki, Finland |
Overview
Fathom
Fathom is a reporting and financial analysis tool that helps you see exactly how your business is performing. Instead of digging through complex spreadsheets, you can create beautiful, automated reports that highlight the metrics that matter most to your stakeholders. You can easily track key performance indicators, monitor trends, and compare different entities or branches side-by-side to identify growth opportunities.
The platform simplifies the way you handle consolidations and multi-currency reporting, making it ideal for franchises or companies with multiple locations. You can also build detailed financial forecasts and 'what-if' scenarios to plan for the future with confidence. It connects directly to your existing accounting software, ensuring your data is always up-to-date and accurate without manual entry.
Lifetimely
Lifetimely helps you move beyond basic revenue tracking by calculating your actual bottom-line profit in real-time. By automatically pulling data from Shopify, shipping carriers, and your ad platforms, it eliminates the need for complex spreadsheets. You can see exactly how much you are making after COGS, shipping, transaction fees, and ad spend are deducted from your gross sales.
The platform specializes in Customer Lifetime Value (LTV) and retention metrics, showing you which customer segments are the most profitable over time. You can use these insights to determine how much you can afford to spend on customer acquisition while maintaining healthy margins. It is designed specifically for Shopify store owners and e-commerce managers who need to make data-driven decisions about their marketing budget and product mix.
Overview
Fathom Features
- Automated Reporting Create professional, branded reports in minutes using pre-built templates that sync automatically with your accounting data.
- Visual Analytics Transform dry financial numbers into interactive charts and graphs that make it easy to spot trends and outliers.
- Financial Forecasting Build three-way forecasts and model different business scenarios to see how today's decisions impact your future cash flow.
- KPI Tracking Choose from over 50 standard KPIs or create your own custom metrics to monitor what drives your business success.
- Multi-Entity Consolidations Combine financial data from multiple companies or branches into a single view with automated currency conversions.
- Benchmarking Tools Compare the performance of different business units or clients against each other to identify top performers and laggards.
Lifetimely Features
- Real-Time Profit Dashboard. Track your net profit automatically by syncing sales data with your marketing spend, shipping costs, and transaction fees.
- LTV & Retention Analysis. Discover your most valuable customers and predict future buying behavior using advanced cohort analysis and lifetime value tracking.
- Marketing Spend Integration. Connect your Facebook, Google, and TikTok ad accounts to see your combined ROAS and CAC across all channels.
- Automated P&L Reports. Generate professional profit and loss statements instantly without manually exporting data or managing messy spreadsheets.
- Product Level Analytics. Identify which specific products drive the highest repeat purchase rates and contribute most to your long-term growth.
- Benchmarking Tools. Compare your store's performance against similar brands in your industry to see where you can improve your margins.
Pricing Comparison
Fathom Pricing
- All reporting and analysis features
- Financial forecasting tools
- Consolidations and benchmarking
- Unlimited users
- Direct accounting integrations
- Standard and custom KPIs
- Everything in Starter, plus:
- Volume discount per company
- Multi-entity reporting
- Consolidated group analysis
- Intercompany eliminations
- Global currency support
Lifetimely Pricing
- Up to 50 orders per month
- Real-time profit dashboard
- Basic LTV metrics
- Ad platform integrations
- Mobile app access
- Everything in Free, plus:
- Up to 250 orders per month
- Advanced cohort analysis
- Product-level profitability
- Automated email reports
- Custom cost uploads
Pros & Cons
Fathom
Pros
- Beautiful visual reports that are easy for non-accountants to understand
- Seamless integration with Xero, QuickBooks, and MYOB
- Saves hours of manual work on monthly reporting packs
- Powerful consolidation features for complex business structures
Cons
- Initial setup of custom KPIs can be time-consuming
- Forecasting module has a steeper learning curve than reporting
- Pricing can become expensive for firms with many clients
Lifetimely
Pros
- Simplifies complex profit calculations into one easy dashboard
- Excellent cohort analysis for tracking long-term customer value
- Seamless integration with major ad platforms and Shopify
- Saves hours of manual data entry in spreadsheets
Cons
- Pricing increases quickly as your order volume grows
- Initial setup of COGS and shipping costs takes time
- Limited to Shopify and Amazon ecosystems currently