Loomly
Loomly is a social media management platform that helps marketing teams and agencies streamline their content creation, scheduling, and community engagement across all major social networks.
Meltwater
Meltwater is a comprehensive media intelligence platform that helps you monitor online news and social media conversations to manage your brand reputation and analyze market trends effectively.
Quick Comparison
| Feature | Loomly | Meltwater |
|---|---|---|
| Website | loomly.com | meltwater.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $32/month | Custom Pricing |
| FREE Trial | ✓ 15 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2001 |
| Headquarters | Los Angeles, USA | San Francisco, USA |
Overview
Loomly
Loomly is a visual social media management platform designed to help you take control of your brand's online presence. Instead of jumping between different apps, you can manage every stage of your social media strategy—from brainstorming post ideas and creating content to scheduling and analyzing performance—all within a single, intuitive dashboard.
You can collaborate with your team or clients through automated notification systems and easy approval workflows that prevent mistakes before they go live. Whether you are a solo creator or a large marketing agency, the platform scales to meet your needs with features like audience interaction tracking and detailed analytics that show you exactly what content resonates with your followers.
Meltwater
Meltwater helps you stay on top of your brand's digital presence by monitoring millions of sources across online news, social media, print, and broadcast. You can track mentions of your company, competitors, and industry keywords in real-time to understand public sentiment and identify emerging trends before they go viral.
The platform simplifies complex data by providing visual reports and automated alerts, allowing you to measure the impact of your PR and marketing campaigns. Whether you are managing a global brand or a growing agency, you can use these insights to engage with influencers, distribute press releases, and make data-driven decisions to protect your reputation.
Overview
Loomly Features
- Post Ideas Never run out of inspiration with automated post ideas based on trending topics, RSS feeds, and upcoming holidays.
- Content Library Store and organize your photos, videos, and templates in a central location for quick access during post creation.
- Visual Calendar View your entire social schedule at a glance and move posts around with simple drag-and-drop functionality.
- Approval Workflows Set up custom approval paths so your team or clients can review and greenlight posts before they publish.
- Automated Scheduling Schedule your content to go live automatically across Facebook, Instagram, LinkedIn, X, and Pinterest to save time.
- Interactions Management Respond to comments and messages directly from the platform to keep your community engaged and happy.
Meltwater Features
- Media Monitoring. Track your brand mentions across global news sites, blogs, and social media platforms to stay informed in real-time.
- Social Listening. Analyze billions of social media conversations to understand customer sentiment and identify what your audience cares about most.
- Influencer Management. Find and connect with the right influencers for your brand using a searchable database of millions of global profiles.
- Media Relations. Build targeted media lists and distribute press releases directly to journalists to increase your earned media coverage.
- Consumer Insights. Deep dive into audience demographics and interests to create more personalized marketing strategies that resonate with your customers.
- Custom Reporting. Generate professional, automated reports that visualize your PR performance and share them instantly with your stakeholders.
Pricing Comparison
Loomly Pricing
- Up to 2 users
- Manage 10 social accounts
- Unlimited content uploading
- Core publishing tools
- Hashatg suggestions
- Basic analytics
- Everything in Base, plus:
- Up to 6 users
- Manage 20 social accounts
- Content export functionality
- Advanced analytics
- Slack and Microsoft Teams integration
Meltwater Pricing
Pros & Cons
Loomly
Pros
- Intuitive interface makes onboarding new team members fast
- Post ideas feature helps overcome creative blocks easily
- Approval workflow prevents accidental or unapproved posts
- Visual calendar provides great clarity for content planning
Cons
- Mobile app has fewer features than desktop version
- Direct Instagram personal account posting has limitations
- Analytics reports could offer deeper customization options
Meltwater
Pros
- Extensive global database covers niche and international sources
- Intuitive dashboard makes complex data easy to visualize
- Excellent customer support with dedicated account managers
- Powerful Boolean search capabilities for precise monitoring
- Integrated platform handles PR and social in one place
Cons
- Steep learning curve for advanced boolean queries
- Pricing is high for small businesses or startups
- Occasional irrelevant results in automated sentiment analysis