Improvado
Improvado is a marketing data aggregation platform that automates the entire ETL process by connecting disparate marketing sources to your preferred data warehouse or visualization tool.
Lunio
Lunio is a performance marketing security platform that automatically identifies and blocks invalid traffic and bots across all major ad networks to protect your digital advertising spend and improve conversion data.
Quick Comparison
| Feature | Improvado | Lunio |
|---|---|---|
| Website | improvado.io | lunio.ai |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2018 |
| Headquarters | San Francisco, USA | Manchester, UK |
Overview
Improvado
Improvado is a sophisticated data pipeline solution designed to handle the complex reporting needs of large marketing teams and agencies. You can eliminate manual data collection by connecting over 500 marketing and sales platforms directly to your data warehouse or BI tool. It handles the heavy lifting of data normalization and mapping, ensuring your cross-channel reports are accurate and ready for analysis without requiring help from your engineering team.
You can manage your entire marketing data ecosystem from a single interface, making it easy to track performance across social media, search ads, and CRM systems. The platform is built for scale, supporting massive data volumes while providing the flexibility to create custom metrics and transformations. It solves the common headache of fragmented data, allowing you to focus on optimizing your ad spend and proving ROI rather than wrestling with spreadsheets.
Lunio
Lunio helps you stop wasting your ad budget on bots, fake users, and invalid clicks. By analyzing traffic patterns across your entire search, social, and programmatic landscape, the platform identifies non-human activity in real-time. You can automatically sync these exclusion lists with platforms like Google Ads and Meta to ensure your budget only targets genuine potential customers.
The platform focuses on improving your return on ad spend (ROAS) by cleaning up your top-of-funnel data. This prevents your CRM from being cluttered with fake leads and ensures your automated bidding algorithms learn from real human behavior rather than bot traffic. It is designed for mid-market and enterprise brands running high-volume digital advertising campaigns across multiple channels.
Overview
Improvado Features
- 500+ Data Connectors Connect all your marketing, sales, and CRM platforms with pre-built integrations that sync your data automatically.
- Automated Data Mapping Unify disparate naming conventions across different platforms into a single, cohesive dataset for easier cross-channel reporting.
- Data Transformation Engine Clean and prepare your data for analysis using a no-code interface that handles complex calculations and filtering.
- Custom Attribution Modeling Build your own attribution models to understand exactly which touchpoints are driving conversions and revenue for your business.
- Real-time Data Sync Keep your dashboards updated with the latest information by scheduling automated data refreshes at your preferred frequency.
- Enterprise Data Security Protect your sensitive marketing information with SOC-2 compliant infrastructure and advanced encryption protocols for all data transfers.
Lunio Features
- Cross-Channel Protection. Protect your spend across Google, Meta, LinkedIn, and TikTok from a single centralized security dashboard.
- Automated Exclusions. Automatically sync invalid audience lists to your ad accounts to block bots before they can click your ads.
- Lead Form Protection. Stop fake leads from entering your CRM by blocking bot submissions on your landing pages and lead forms.
- Performance Analytics. Access detailed reports showing exactly how much budget you saved and which campaigns are most targeted by bots.
- Bidding Optimization. Feed clean, human-only conversion data back into your ad platforms to improve the accuracy of automated bidding.
- Threat Intelligence. Leverage a global database of known malicious IP addresses and data centers to stay ahead of evolving bot nets.
Pricing Comparison
Improvado Pricing
Lunio Pricing
Pros & Cons
Improvado
Pros
- Extensive library of marketing-specific data connectors
- Saves hundreds of hours on manual reporting
- Excellent customer support for complex technical setups
- Handles high data volumes without performance lag
Cons
- Higher price point than basic ETL tools
- Initial setup requires significant time and planning
- Custom pricing makes budget planning difficult initially
Lunio
Pros
- Significant reduction in cost per acquisition
- Easy setup with major advertising platforms
- Provides clear visibility into traffic quality
- Prevents sales teams from chasing fake leads
Cons
- Custom pricing requires a sales call
- Dashboard can be overwhelming for beginners
- Requires high ad spend to see ROI