Lunio
Lunio is a performance marketing security platform that automatically identifies and blocks invalid traffic and bots across all major ad networks to protect your digital advertising spend and improve conversion data.
TrafficGuard
TrafficGuard is an automated ad fraud prevention software that detects, mitigates, and reports on invalid traffic across your entire digital advertising journey to protect your marketing budget.
Quick Comparison
| Feature | Lunio | TrafficGuard |
|---|---|---|
| Website | lunio.ai | trafficguard.ai |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2018 |
| Headquarters | Manchester, UK | Perth, Australia |
Overview
Lunio
Lunio helps you stop wasting your ad budget on bots, fake users, and invalid clicks. By analyzing traffic patterns across your entire search, social, and programmatic landscape, the platform identifies non-human activity in real-time. You can automatically sync these exclusion lists with platforms like Google Ads and Meta to ensure your budget only targets genuine potential customers.
The platform focuses on improving your return on ad spend (ROAS) by cleaning up your top-of-funnel data. This prevents your CRM from being cluttered with fake leads and ensures your automated bidding algorithms learn from real human behavior rather than bot traffic. It is designed for mid-market and enterprise brands running high-volume digital advertising campaigns across multiple channels.
TrafficGuard
TrafficGuard helps you stop wasting your ad spend on bots, crawlers, and malicious competitors. By analyzing every click and impression in real-time, the platform identifies invalid traffic before it drains your budget. You can protect your campaigns across various channels, including search, social, and programmatic, ensuring your ads reach genuine human audiences who are actually interested in your products.
The software provides you with detailed transparency through granular reporting and automated blocking. Instead of manually auditing your traffic, you can rely on its multi-layered defense system to handle mitigation automatically. This allows you to scale your advertising efforts with confidence, knowing your data is clean and your return on investment is accurately measured without the noise of fraudulent activity.
Overview
Lunio Features
- Cross-Channel Protection Protect your spend across Google, Meta, LinkedIn, and TikTok from a single centralized security dashboard.
- Automated Exclusions Automatically sync invalid audience lists to your ad accounts to block bots before they can click your ads.
- Lead Form Protection Stop fake leads from entering your CRM by blocking bot submissions on your landing pages and lead forms.
- Performance Analytics Access detailed reports showing exactly how much budget you saved and which campaigns are most targeted by bots.
- Bidding Optimization Feed clean, human-only conversion data back into your ad platforms to improve the accuracy of automated bidding.
- Threat Intelligence Leverage a global database of known malicious IP addresses and data centers to stay ahead of evolving bot nets.
TrafficGuard Features
- Real-time Blocking. Automatically block known bots and fraudulent IP addresses from clicking your ads to save your budget instantly.
- Search Protection. Protect your Google Search campaigns from competitor clicking and automated bots to ensure your ads reach real customers.
- Social Verification. Audit your social media traffic to identify invalid engagement and optimize your spend toward high-quality human audiences.
- Custom Blacklists. Create and manage your own exclusion lists based on specific IP ranges or behaviors that you find suspicious.
- Granular Reporting. Access detailed dashboards that show you exactly which sources are driving invalid traffic so you can optimize your placements.
- IVT Detection. Identify sophisticated invalid traffic (SIVT) using machine learning algorithms that adapt to new fraud patterns as they emerge.
Pricing Comparison
Lunio Pricing
TrafficGuard Pricing
- PPC protection for Google Ads
- Up to $2,500 monthly ad spend
- Real-time IP blocking
- Basic reporting dashboard
- Email support
- Everything in Free, plus:
- Up to $10,000 monthly ad spend
- Multi-user access
- Advanced fraud analytics
- Competitor click protection
- Priority email support
Pros & Cons
Lunio
Pros
- Significant reduction in cost per acquisition
- Easy setup with major advertising platforms
- Provides clear visibility into traffic quality
- Prevents sales teams from chasing fake leads
Cons
- Custom pricing requires a sales call
- Dashboard can be overwhelming for beginners
- Requires high ad spend to see ROI
TrafficGuard
Pros
- Easy setup process for Google Ads accounts
- Immediate visibility into invalid traffic sources
- Automated blocking saves hours of manual work
- Helpful customer support team for technical setup
Cons
- Interface can feel complex for beginners
- Pricing scales quickly with high ad spend
- Occasional false positives require manual adjustment