Magic
Magic is a developer SDK that lets you integrate passwordless authentication into your applications using magic links, social logins, and secure Web3 wallets without managing complex infrastructure.
Okta Workforce Identity
Okta Workforce Identity Cloud provides a secure, centralized platform to manage your employees' digital identities and control access to all your corporate applications and data.
Quick Comparison
| Feature | Magic | Okta Workforce Identity |
|---|---|---|
| Website | magic.link | okta.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $2/month |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2009 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
Magic
Magic provides a seamless way for you to onboard users without the friction of traditional passwords. By using the SDK, you can implement secure authentication methods like email magic links, SMS, and social logins (Google, Apple, GitHub) with just a few lines of code. It handles the heavy lifting of security and identity management so you can focus on building your core product features.
Beyond standard logins, you can use Magic to create non-custodial Web3 wallets for your users instantly. This allows you to bridge the gap between traditional web apps and decentralized technologies effortlessly. Whether you are a solo developer or part of a large enterprise, the platform scales to support millions of users while maintaining high security standards and a smooth user experience.
Okta Workforce Identity
Okta Workforce Identity Cloud helps you secure your modern workforce by providing a single, reliable place to manage user access. You can connect your employees to the tools they need while keeping your data safe from unauthorized access. Whether your team works from the office or remotely, you can automate the entire identity lifecycle—from the moment a new hire joins to the day they leave the company.
The platform solves the headache of managing hundreds of different passwords and manual onboarding processes. You can implement strong security policies like multi-factor authentication across all your apps without slowing down your team's productivity. It is designed for organizations of all sizes, from growing startups to global enterprises, that need to balance tight security with a smooth user experience.
Overview
Magic Features
- Passwordless Magic Links Send secure, one-time login links to your users' email addresses so they can sign in without remembering passwords.
- Social Logins Enable one-click registration using Google, Apple, GitHub, and other popular social providers to speed up your onboarding process.
- Web3 Wallet Creation Generate secure, non-custodial blockchain wallets for your users automatically upon login to enable decentralized app features.
- Customizable UI Match the login interface to your brand's look and feel using pre-built widgets or fully custom components.
- Multi-Factor Authentication Add an extra layer of security to your application with built-in support for secondary verification methods.
- Enterprise SSO Connect your application to corporate identity providers like Okta or Azure AD to support large-scale business clients.
Okta Workforce Identity Features
- Single Sign-On. Access all your work applications with one set of credentials to eliminate password fatigue and improve security.
- Multi-Factor Authentication. Protect your sensitive data by requiring extra verification steps like push notifications, biometrics, or security keys.
- Lifecycle Management. Automate user onboarding and offboarding by automatically creating or deactivating accounts across your entire software stack.
- Adaptive MFA. Apply smarter security by triggering extra authentication only when login attempts look risky or come from new locations.
- Universal Directory. Manage all your users, groups, and devices in one central cloud-based directory that syncs with your existing systems.
- Access Gateway. Extend your modern identity policies to your older, on-premise applications without needing to rewrite any code.
- Advanced Server Access. Secure your cloud infrastructure by managing access to Linux and Windows servers using the same identity workflows.
- Identity Governance. Review and certify who has access to what to ensure you stay compliant with industry regulations.
Pricing Comparison
Magic Pricing
- Up to 1,000 monthly active users
- Passwordless email login
- Standard social logins
- Base Web3 wallet features
- Community support access
- Everything in Free, plus:
- Higher monthly active user limits
- Advanced security features
- Custom branding options
- Priority technical support
- SLA guarantees
Okta Workforce Identity Pricing
- Cloud SSO for unlimited apps
- Basic Multi-Factor Authentication
- Mobile app for end users
- Standard integrations
- Self-service password reset
- Everything in Single Sign-On, plus:
- Risk-based access policies
- Location-based access control
- Device-aware access policies
- Network-based access control
Pros & Cons
Magic
Pros
- Extremely fast implementation with well-documented SDKs
- Significantly reduces user drop-off during registration
- Simplifies Web3 onboarding for non-technical users
- Reliable infrastructure with high uptime for logins
Cons
- Pricing can scale quickly with high user volume
- Limited customization on the lowest pricing tiers
- Dependency on third-party email delivery for links
Okta Workforce Identity
Pros
- Extensive library of pre-built integrations
- Reliable uptime for critical business access
- User-friendly dashboard for non-technical employees
- Simplifies compliance audits and reporting
- Strong mobile app for easy authentication
Cons
- Initial setup can be complex
- Pricing adds up quickly with modules
- Customer support response times can vary