Litmus
Litmus is an email marketing platform that allows you to build, test, and analyze high-performing email campaigns across every device and client to ensure a perfect subscriber experience.
Mailshake
Mailshake is a sales engagement software that helps you automate personalized cold email outreach, track engagement, and manage lead follow-ups to scale your outbound sales and book more meetings.
Quick Comparison
| Feature | Litmus | Mailshake |
|---|---|---|
| Website | litmus.com | mailshake.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/month | $29/month |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2005 | 2015 |
| Headquarters | Boston, USA | Austin, USA |
Overview
Litmus
Litmus provides you with a comprehensive environment to create, test, and analyze your email campaigns before they reach your subscribers' inboxes. You can catch broken links, missing images, or formatting issues across more than 100 different email clients and devices instantly. This ensures your brand looks professional every time you hit send, regardless of whether your customer is using an old version of Outlook or the latest iPhone.
The platform simplifies your entire production workflow by offering collaborative building tools and automated QA checklists. You can also track how your audience interacts with your emails through advanced analytics that go beyond simple open rates. Whether you are a solo marketer or part of a large enterprise agency, you can use these insights to refine your strategy and improve your return on investment.
Mailshake
Mailshake is a sales engagement platform designed to help you automate your outbound outreach at scale. You can send personalized cold emails, monitor opens and clicks, and set up automated follow-up sequences that stop once a lead replies. It simplifies the process of managing high-volume prospecting while maintaining a personal touch that keeps your emails out of the spam folder.
The platform integrates directly with your existing Gmail, Outlook, or SMTP email accounts to ensure high deliverability. You can manage your entire sales pipeline from a single dashboard, making it an ideal solution for sales development reps, founders, and agencies who need to generate more leads without spending hours on manual manual follow-ups.
Overview
Litmus Features
- Email Previews View your email exactly as it appears across 100+ popular email clients and devices to ensure perfect rendering.
- Visual Editor Build and edit your emails in real-time using a code editor or visual interface that syncs with your ESP.
- Spam Testing Scan your emails against major spam filters to identify issues that might prevent your messages from reaching the inbox.
- Automated QA Checklist Verify that all your links, images, and tracking codes work correctly before you send your campaign.
- Email Analytics Discover which devices your subscribers use and how long they spend reading your emails with advanced engagement tracking.
- Proof and Collaboration Streamline your review process by letting teammates leave comments and approvals directly on your email designs.
Mailshake Features
- Automated Email Sequences. Schedule personalized email sequences and automated follow-ups that trigger based on your prospect's behavior or time intervals.
- Mailshield Cleaning. Verify your email lists automatically to reduce bounce rates and protect your sender reputation before you hit send.
- Lead Driver. Manage all your lead interactions in one place and track which prospects are most engaged with your content.
- Personalization Tags. Use powerful mail merge features to insert custom text, links, and images for every recipient in your campaign.
- A/B Testing. Test different subject lines and email body copy to see which versions generate the most replies and conversions.
- Native Phone Dialer. Make cold calls directly from your browser and log your call outcomes alongside your email activity for a multi-channel approach.
Pricing Comparison
Litmus Pricing
- 1 user seat
- Email previews
- Litmus Builder
- Basic spam testing
- Email analytics
- Unlimited read-only users
- Everything in Basic, plus:
- Up to 5 user seats
- Editor integrations
- Advanced spam testing
- Litmus Proof collaboration
- CRM and ESP integrations
Mailshake Pricing
- Connect 1 email account
- 1,500 emails per month
- Email personalization
- Automated follow-ups
- AI Email Writer
- Gmail/Outlook/SMTP integrations
- Everything in Starter, plus:
- Connect 1 email account
- 5,000 emails per month
- Native phone dialer
- Multi-channel sequences
- Lead Driver dashboard
- Priority support
Pros & Cons
Litmus
Pros
- Extensive range of email client previews
- Saves significant time on manual testing
- Integrates directly with popular email providers
- Detailed analytics on subscriber engagement levels
- User-friendly interface for non-technical team members
Cons
- High starting price for small businesses
- Occasional slow loading times for previews
- Limited features on the entry-level plan
Mailshake
Pros
- Extremely intuitive interface that is easy to navigate
- Excellent deliverability rates with built-in warm-up tools
- Simple setup process for Gmail and Outlook users
- Effective automated follow-ups that increase reply rates
Cons
- No free trial available to test features
- Daily sending limits can be restrictive for some
- Limited reporting depth on the entry-level tier