Flowcode
Flowcode is an offline-to-online automation platform that provides lightning-fast QR codes, mobile-optimized landing pages, and real-time data analytics to help you connect with your customers instantly and securely.
Marsello
Marsello is an all-in-one marketing platform that helps retail and eCommerce businesses grow sales by combining loyalty programs, email automation, and SMS marketing into a single integrated system.
Quick Comparison
| Feature | Flowcode | Marsello |
|---|---|---|
| Website | flowcode.com | marsello.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $135/month |
| FREE Trial | ✓ 0 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2014 |
| Headquarters | New York, USA | Wellington, New Zealand |
Overview
Flowcode
Flowcode helps you bridge the gap between your physical marketing and digital experiences. You can create custom, brand-aligned QR codes that scan instantly and direct your customers to curated mobile landing pages called Flowpages. These tools allow you to collect contact information, share social links, and drive conversions directly from a physical touchpoint like a product package or storefront.
You can manage your entire offline-to-online strategy from a single dashboard where you track every scan in real-time. This data gives you deep insights into customer behavior, allowing you to see exactly where and when people are engaging with your brand. Whether you are a small business owner or part of a large enterprise team, the platform provides the tools you need to turn passive viewers into active digital customers.
Marsello
Marsello helps you bridge the gap between your physical store and online shop by syncing customer data across all your sales channels. You can stop juggling multiple apps and manage your loyalty program, email campaigns, and SMS alerts from one central dashboard. By tracking every purchase, the platform builds detailed customer profiles so you can send personalized offers that actually drive repeat visits.
You can automate your entire marketing lifecycle, from welcoming new subscribers to winning back customers who haven't visited in a while. The software integrates directly with your existing POS and eCommerce tools, ensuring your points and rewards stay accurate everywhere. It is designed specifically for growing retailers who want enterprise-level marketing tools without the technical complexity or high overhead.
Overview
Flowcode Features
- Custom QR Design Create branded QR codes with your logo and colors that look professional and scan faster than standard codes.
- Flowpage Landing Pages Build mobile-optimized landing pages in minutes to house all your links, videos, and contact collection forms.
- Real-Time Analytics Track every scan as it happens to understand which locations and campaigns are driving the most engagement.
- Dynamic Redirects Change the destination of your QR code at any time without having to reprint your marketing materials.
- Contact Collection Gather names, emails, and phone numbers directly through your Flowpage to grow your marketing database instantly.
- Bulk Creation Generate hundreds of unique codes at once for large-scale campaigns or multi-location retail deployments.
Marsello Features
- Omnichannel Loyalty. Reward your customers for every purchase they make, whether they shop at your physical counter or through your online store.
- Marketing Automation. Set up automated email and SMS workflows that trigger based on customer behavior to drive sales while you sleep.
- Customer Segmentation. Group your shoppers by their buying habits so you can send highly relevant promotions to the right people.
- Email Campaign Builder. Create professional, branded emails using a drag-and-drop editor and pre-designed templates tailored for retail growth.
- SMS Marketing. Cut through the noise and reach your customers directly on their phones with time-sensitive offers and updates.
- Feedback Collection. Gather private feedback after every purchase to understand customer satisfaction and improve your service in real-time.
Pricing Comparison
Flowcode Pricing
- Up to 3 Flowcodes
- 2 Flowpages
- Unlimited scans
- Basic scan analytics
- Standard design templates
- Everything in Free, plus:
- Up to 10 Flowcodes
- 5 Flowpages
- Advanced design tools
- Smart rules for redirects
- CSV data exports
Marsello Pricing
- Up to 1,000 customers
- Unlimited email sends
- Points & rewards program
- Automated marketing workflows
- POS & eCommerce integrations
- Customer feedback surveys
- Everything in Essential, plus:
- Advanced segmentation tools
- Custom rewards page
- SMS marketing capabilities
- Multi-site management
- Priority email support
Pros & Cons
Flowcode
Pros
- Codes scan significantly faster than standard generators
- Highly customizable designs that match your branding
- Real-time data tracking provides immediate campaign feedback
- Easy to update destination links without reprinting
Cons
- Free plan limits the number of active codes
- Advanced analytics require a higher-tier subscription
- Learning curve for complex mobile page layouts
Marsello
Pros
- Seamless integration with popular POS systems
- Easy to set up automated loyalty rewards
- Consolidates multiple marketing tools into one app
- Excellent customer data syncing across channels
Cons
- Higher starting price than basic email tools
- SMS credits require an additional cost
- Learning curve for complex automation logic