Marsello
Marsello is an all-in-one marketing platform that helps retail and eCommerce businesses grow sales by combining loyalty programs, email automation, and SMS marketing into a single integrated system.
QRNow
QRNow is a versatile QR code management platform that allows you to create, customize, and track dynamic QR codes for marketing campaigns, digital menus, and business operations.
Quick Comparison
| Feature | Marsello | QRNow |
|---|---|---|
| Website | marsello.com | qrnow.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $135/month | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 0 |
| Headquarters | Wellington, New Zealand | null |
Overview
Marsello
Marsello helps you bridge the gap between your physical store and online shop by syncing customer data across all your sales channels. You can stop juggling multiple apps and manage your loyalty program, email campaigns, and SMS alerts from one central dashboard. By tracking every purchase, the platform builds detailed customer profiles so you can send personalized offers that actually drive repeat visits.
You can automate your entire marketing lifecycle, from welcoming new subscribers to winning back customers who haven't visited in a while. The software integrates directly with your existing POS and eCommerce tools, ensuring your points and rewards stay accurate everywhere. It is designed specifically for growing retailers who want enterprise-level marketing tools without the technical complexity or high overhead.
QRNow
QRNow provides you with a centralized platform to generate and manage both static and dynamic QR codes. Unlike static codes that are permanent once printed, the dynamic codes you create here allow you to update the destination URL or content at any time without needing to reprint your materials. This flexibility is essential if you manage changing promotions, seasonal menus, or evolving business links.
You can track the performance of your codes with built-in analytics that show you scan counts, location data, and device types. The platform is designed for small business owners, marketers, and restaurateurs who need a professional way to bridge the gap between physical media and digital experiences. Whether you are building a contactless menu or a complex marketing funnel, you can customize the design to match your brand identity.
Overview
Marsello Features
- Omnichannel Loyalty Reward your customers for every purchase they make, whether they shop at your physical counter or through your online store.
- Marketing Automation Set up automated email and SMS workflows that trigger based on customer behavior to drive sales while you sleep.
- Customer Segmentation Group your shoppers by their buying habits so you can send highly relevant promotions to the right people.
- Email Campaign Builder Create professional, branded emails using a drag-and-drop editor and pre-designed templates tailored for retail growth.
- SMS Marketing Cut through the noise and reach your customers directly on their phones with time-sensitive offers and updates.
- Feedback Collection Gather private feedback after every purchase to understand customer satisfaction and improve your service in real-time.
QRNow Features
- Dynamic QR Codes. Change your destination URL or content instantly even after you have printed your marketing materials or menus.
- Custom Branding. Match your brand identity by customizing colors, adding your logo, and choosing unique frame shapes for every code.
- Real-Time Analytics. Monitor your campaign success by tracking scan totals, geographic locations, and the specific devices your customers use.
- Digital Menus. Create and update contactless menus for your restaurant or cafe to provide a safe and modern dining experience.
- Bulk Generation. Save time by generating multiple QR codes at once for large-scale inventory management or extensive marketing distributions.
- High-Resolution Exports. Download your codes in various formats like PNG, SVG, or PDF to ensure high-quality printing on any surface.
Pricing Comparison
Marsello Pricing
- Up to 1,000 customers
- Unlimited email sends
- Points & rewards program
- Automated marketing workflows
- POS & eCommerce integrations
- Customer feedback surveys
- Everything in Essential, plus:
- Advanced segmentation tools
- Custom rewards page
- SMS marketing capabilities
- Multi-site management
- Priority email support
QRNow Pricing
- Unlimited static QR codes
- Basic customization tools
- Standard resolution downloads
- Limited dynamic code testing
- Community support access
- Everything in Free, plus:
- Unlimited dynamic QR codes
- Advanced scan analytics
- Vector file exports (SVG/EPS)
- Custom logo integration
- Priority email support
Pros & Cons
Marsello
Pros
- Seamless integration with popular POS systems
- Easy to set up automated loyalty rewards
- Consolidates multiple marketing tools into one app
- Excellent customer data syncing across channels
Cons
- Higher starting price than basic email tools
- SMS credits require an additional cost
- Learning curve for complex automation logic
QRNow
Pros
- Intuitive interface makes code creation fast
- Dynamic codes prevent expensive reprinting errors
- Flexible customization options support brand consistency
- Reliable tracking data for marketing attribution
Cons
- Free tier has limited scan tracking
- Advanced design features require paid upgrade
- Requires internet connection for dynamic redirects