Marsello
Marsello is an all-in-one marketing platform that helps retail and eCommerce businesses grow sales by combining loyalty programs, email automation, and SMS marketing into a single integrated system.
Scanova
Scanova is an all-in-one QR Code management platform that allows you to create, design, and track high-performing dynamic QR Codes for your marketing campaigns and business operations effortlessly.
Quick Comparison
| Feature | Marsello | Scanova |
|---|---|---|
| Website | marsello.com | scanova.io |
| Pricing Model | Subscription | Subscription |
| Starting Price | $135/month | $15/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2013 |
| Headquarters | Wellington, New Zealand | New Delhi, India |
Overview
Marsello
Marsello helps you bridge the gap between your physical store and online shop by syncing customer data across all your sales channels. You can stop juggling multiple apps and manage your loyalty program, email campaigns, and SMS alerts from one central dashboard. By tracking every purchase, the platform builds detailed customer profiles so you can send personalized offers that actually drive repeat visits.
You can automate your entire marketing lifecycle, from welcoming new subscribers to winning back customers who haven't visited in a while. The software integrates directly with your existing POS and eCommerce tools, ensuring your points and rewards stay accurate everywhere. It is designed specifically for growing retailers who want enterprise-level marketing tools without the technical complexity or high overhead.
Scanova
Scanova provides you with a comprehensive toolkit to bridge the gap between offline media and digital content. You can create dynamic QR Codes that remain editable even after printing, allowing you to update URLs or content without replacing your physical marketing materials. The platform focuses on high-quality design, offering advanced customization options to align codes with your brand identity through custom logos, colors, and patterns.
Beyond creation, you can monitor the performance of your campaigns with detailed analytics. Track scan counts, locations, and device types to understand how your audience interacts with your brand. Whether you are a small business owner or part of a large marketing team, the software helps you drive engagement through specialized QR types like social media, product, and coupon codes.
Overview
Marsello Features
- Omnichannel Loyalty Reward your customers for every purchase they make, whether they shop at your physical counter or through your online store.
- Marketing Automation Set up automated email and SMS workflows that trigger based on customer behavior to drive sales while you sleep.
- Customer Segmentation Group your shoppers by their buying habits so you can send highly relevant promotions to the right people.
- Email Campaign Builder Create professional, branded emails using a drag-and-drop editor and pre-designed templates tailored for retail growth.
- SMS Marketing Cut through the noise and reach your customers directly on their phones with time-sensitive offers and updates.
- Feedback Collection Gather private feedback after every purchase to understand customer satisfaction and improve your service in real-time.
Scanova Features
- Dynamic QR Codes. Edit your destination URL or content anytime without needing to reprint your marketing materials or packaging.
- Custom Branded Design. Add your logo, choose brand colors, and select custom patterns to make your QR Codes visually appealing.
- Advanced Analytics. Track scans by date, location, and device type to measure the exact ROI of your offline campaigns.
- Lead Generation. Capture user information directly through your QR Codes by adding lead generation forms before showing content.
- Landing Page Creator. Build mobile-optimized landing pages for your QR Codes without needing your own website or hosting.
- Batch Generation. Create hundreds of unique QR Codes at once using the bulk generation feature for large-scale operations.
Pricing Comparison
Marsello Pricing
- Up to 1,000 customers
- Unlimited email sends
- Points & rewards program
- Automated marketing workflows
- POS & eCommerce integrations
- Customer feedback surveys
- Everything in Essential, plus:
- Advanced segmentation tools
- Custom rewards page
- SMS marketing capabilities
- Multi-site management
- Priority email support
Scanova Pricing
- 1 Dynamic QR Code
- Unlimited Static QR Codes
- 5,000 scans per month
- Standard QR designs
- Basic scan analytics
- Everything in UltraLite, plus:
- 5 Dynamic QR Codes
- Unlimited scans
- Advanced QR designs
- Export analytics to CSV
Pros & Cons
Marsello
Pros
- Seamless integration with popular POS systems
- Easy to set up automated loyalty rewards
- Consolidates multiple marketing tools into one app
- Excellent customer data syncing across channels
Cons
- Higher starting price than basic email tools
- SMS credits require an additional cost
- Learning curve for complex automation logic
Scanova
Pros
- Highly customizable design options for branded codes
- Reliable tracking and detailed geographic analytics
- User-friendly interface for non-technical marketing staff
- Ability to create custom mobile landing pages
- Excellent customer support and documentation
Cons
- No forever-free plan available for users
- Lower tiers have strict dynamic code limits
- Analytics data can take time to refresh