Custellence
Custellence is a visual customer journey mapping software that helps you create, share, and manage professional maps to improve customer experiences and drive cross-functional team collaboration.
Miro
Miro is a visual workspace for innovation that enables distributed teams of all sizes to dream, design, and build the future together through collaborative whiteboarding and project planning tools.
Quick Comparison
| Feature | Custellence | Miro |
|---|---|---|
| Website | custellence.com | miro.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2011 |
| Headquarters | Stockholm, Sweden | Amsterdam, Netherlands |
Overview
Custellence
Custellence is a dedicated journey mapping tool designed to help you visualize the entire customer experience in a professional, structured way. Instead of struggling with static slide decks or messy whiteboards, you can build dynamic maps that connect high-level stages with granular user actions, emotional curves, and internal processes. It allows you to move from simple sketches to detailed service blueprints without losing clarity.
You can easily invite your team to collaborate in real-time, ensuring everyone stays aligned on customer pain points and opportunities. The platform is built for CX professionals, service designers, and product managers who need to communicate complex journeys to stakeholders. By centralizing your maps in one workspace, you turn one-off workshops into living documents that drive actual change across your organization.
Miro
Miro provides you with an infinite canvas where your team can brainstorm, design, and manage projects in real-time. You can move from sticky notes and freehand drawing to structured diagrams, wireframes, and agile workflows without switching tools. It solves the problem of fragmented communication by centralizing your ideas, feedback, and strategy in one visual space that everyone can access simultaneously.
Whether you are a product manager mapping a roadmap or a designer creating user flows, you can use specialized toolsets for every stage of the development lifecycle. The platform scales with your needs, offering a free version for simple collaboration and robust enterprise features for global organizations. You can jumpstart your work with over 2,000 community-made templates and keep your entire tech stack connected through deep integrations.
Overview
Custellence Features
- Flexible Map Editor Build complex journey maps and service blueprints using a drag-and-drop interface that keeps your rows and columns perfectly aligned.
- Emotional Curves Visualize user satisfaction levels across the journey with built-in lane types that track highs and lows of the customer experience.
- Real-time Collaboration Invite your teammates to co-create maps simultaneously and use comments to discuss specific touchpoints or improvement ideas.
- Image and File Support Add visual context to your maps by uploading screenshots, photos, or documents directly into specific journey steps.
- Sub-map Linking Connect different maps together to create a hierarchy, allowing you to drill down from high-level overviews into detailed sub-processes.
- Professional Exporting Share your work with stakeholders by exporting high-resolution PDFs or images that maintain clarity even at large scales.
Miro Features
- Infinite Canvas. Work without boundaries on a zoomable board that holds everything from quick sketches to massive, complex project ecosystems.
- Real-time Collaboration. See where your teammates are working with cursor tracking and co-edit boards simultaneously from anywhere in the world.
- Widget Library. Build your boards quickly using digital sticky notes, shapes, connectors, and freehand drawing tools for natural brainstorming sessions.
- Miro Assist AI. Generate ideas, summarize complex board content, and automate mind map creation using built-in artificial intelligence to save time.
- Interactive Presentation. Turn your workspace into a professional presentation by guiding participants through specific frames and sections of your board.
- Agile Workflows. Manage your sprints visually with built-in Kanban boards, estimation tools, and integrations that sync directly with Jira.
Pricing Comparison
Custellence Pricing
- 1 active map
- Unlimited viewers
- Standard map elements
- Real-time collaboration
- Community support
- Everything in Free, plus:
- Unlimited maps
- Sub-maps and linking
- Private maps
- Advanced export options
- Priority support
Miro Pricing
- Unlimited team members
- 3 editable boards
- 2,000+ templates
- Core integrations
- Miro Assist AI (limited)
- Everything in Free, plus:
- Unlimited editable boards
- Private board sharing
- Custom templates
- Project folders
- High-resolution exports
Pros & Cons
Custellence
Pros
- Extremely intuitive interface specifically built for journey mapping
- Keeps complex maps organized and visually clean automatically
- Excellent for real-time remote collaboration during workshops
- Generous free tier for individual practitioners and students
Cons
- Limited integrations with external data sources like CRM
- Lacks advanced data visualization for quantitative metrics
- Mobile experience is limited compared to the desktop version
Miro
Pros
- Extremely intuitive interface with minimal learning curve
- Massive library of pre-built community templates
- Seamless real-time performance even with many users
- Excellent integration with popular project management tools
- Versatile enough for both brainstorming and documentation
Cons
- Navigation can become difficult on very large boards
- Occasional performance lag on older hardware
- Pricing can scale quickly for large organizations
- Mobile app experience is limited compared to desktop