Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform that helps you find, contact, and close your ideal customers using a massive database of verified business contacts.
Mixmax
Mixmax is a sales engagement platform for Gmail that helps you accelerate revenue by automating personalized outreach, tracking email engagement, and streamlining your entire sales workflow directly from your inbox.
Quick Comparison
| Feature | Apollo.io | Mixmax |
|---|---|---|
| Website | apollo.io | mixmax.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2014 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
Apollo.io
Apollo.io is a comprehensive sales intelligence and engagement platform designed to help you streamline your entire outbound sales process. You can access a database of over 275 million contacts to find your ideal prospects and use built-in engagement tools to reach out to them directly. It eliminates the need for multiple disconnected tools by combining lead sourcing, email sequencing, and task management into a single interface.
You can automate your outreach with personalized email sequences and track every interaction to see what resonates with your audience. The platform also provides AI-powered insights to help you prioritize high-value leads and improve your conversion rates. Whether you are a solo founder or part of a large enterprise sales team, you can use these tools to build a predictable pipeline and hit your revenue targets faster.
Mixmax
Mixmax is a sales engagement platform designed to sit directly inside your Gmail inbox. It transforms your email into a high-powered sales tool by allowing you to automate personalized sequences, track exactly when prospects open your messages, and embed interactive elements like polls or link previews to boost response rates. You can manage your entire sales pipeline without constantly switching between tabs, making it easier to stay organized and focused on closing deals.
Beyond simple tracking, you can schedule meetings instantly with one-click calendar inserts and set up automated follow-ups that stop once a prospect replies. It is built primarily for sales, account management, and recruiting teams who live in their inboxes and need to scale their outreach while maintaining a personal touch. By syncing all activity directly to your CRM, you ensure your data stays accurate without manual entry.
Overview
Apollo.io Features
- B2B Contact Database Access over 275 million verified contacts and 73 million companies to build highly targeted lead lists for your outreach.
- AI Writing Assistant Generate personalized cold emails in seconds using AI that adapts to your brand voice and prospect's specific pain points.
- Automated Sequences Create multi-step outreach campaigns across email, phone, and LinkedIn to stay top-of-mind with your prospects automatically.
- LinkedIn Extension Find direct phone numbers and verified email addresses while browsing LinkedIn profiles without ever leaving your browser tab.
- Lead Scoring Use AI-driven insights to rank your leads based on their likelihood to buy so you focus on the best opportunities.
- Built-in Dialer Make calls directly from the platform with local presence numbers and automatic call logging to keep your CRM updated.
Mixmax Features
- Email Tracking. Get real-time desktop notifications the moment someone opens your email or clicks a link so you can follow up instantly.
- Multi-Channel Sequences. Automate your outreach across email, phone, and social media with personalized stages that stop automatically when a prospect responds.
- One-Click Scheduling. Share your availability directly in your email body so prospects can book meetings with you in a single click.
- Email Templates. Save your best-performing emails as templates and share them with your team to maintain consistent messaging and save time.
- Sidechat Collaboration. Chat with your teammates privately on any email thread to coordinate responses without the prospect ever seeing the internal discussion.
- CRM Sync. Automatically log every email, click, and meeting to Salesforce or HubSpot to keep your records updated without manual data entry.
Pricing Comparison
Apollo.io Pricing
- 10,000 email credits/month
- 60 mobile credits/year
- Basic sequence automation
- LinkedIn extension
- Gmail and Outlook integration
- Everything in Free, plus:
- Unlimited email credits
- 900 mobile credits/year
- No limit on sequence records
- Advanced filters and saved views
- HubSpot and Salesforce integration
Mixmax Pricing
- Instant email tracking
- Basic email templates
- One-click calendar scheduling
- Email polls and surveys
- Instant link previews
- Everything in Free, plus:
- Unlimited email tracking
- Shared email templates
- Mail merge capabilities
- Sidechat for team collaboration
- Removal of Mixmax branding
Pros & Cons
Apollo.io
Pros
- Massive database with high contact accuracy
- Excellent browser extension for LinkedIn prospecting
- Combines data and engagement in one tool
- Very generous free tier for new users
Cons
- Occasional bugs in the sequence automation
- Customer support response times can be slow
- Learning curve for complex filtering options
Mixmax
Pros
- Intuitive interface that lives directly inside your Gmail
- Highly effective one-click scheduling reduces booking friction
- Real-time tracking alerts help time follow-ups perfectly
- Easy to set up automated sequences quickly
Cons
- Only compatible with Gmail and Google Workspace
- Mobile app functionality is limited compared to desktop
- Higher pricing tiers required for Salesforce integration