MNTN
MNTN is a performance advertising platform that transforms Connected TV into a direct-response marketing channel by providing automated optimization, precise audience targeting, and real-time attribution tracking for your video campaigns.
Perfect Audience
Perfect Audience is a retargeting advertising platform that allows you to reach lost website visitors across the web, Facebook, and mobile apps to increase conversions and sales.
Quick Comparison
| Feature | MNTN | Perfect Audience |
|---|---|---|
| Website | mntn.com | perfectaudience.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $??/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2011 |
| Headquarters | Austin, USA | San Francisco, USA |
Overview
MNTN
MNTN Performance TV is a self-service platform designed to make television advertising as simple and measurable as search or social media. You can upload your creative assets, define your target audience using first or third-party data, and launch campaigns across premium streaming networks. The platform removes the guesswork of traditional TV buying by focusing on outcomes like conversions and revenue rather than just impressions.
You can manage your entire CTV strategy from a single interface that handles automated bidding and creative versioning. It is built specifically for brands and agencies that need to scale their performance marketing beyond digital channels while maintaining strict control over return on ad spend. Whether you are a mid-market brand or a large enterprise, you can treat the TV screen as a high-conversion engine for your business.
Perfect Audience
Perfect Audience is a self-service retargeting platform designed to help you bring back visitors who left your website without converting. By placing a single tracking pixel on your site, you can serve highly relevant ads to those specific individuals as they browse other websites, use mobile apps, or scroll through their Facebook feeds. This keeps your brand top-of-mind and encourages potential customers to return and complete their purchase.
The platform is built for small to medium-sized businesses and agencies who need a straightforward way to manage cross-device advertising campaigns. You can set up dynamic product ads, track conversions in real-time, and manage multiple client accounts from a single dashboard. It eliminates the complexity of dealing with multiple ad networks individually, giving you a unified view of your retargeting performance and ROI.
Overview
MNTN Features
- Automated Media Buying Let the platform handle real-time bidding across premium networks to ensure your ads reach the right viewers at the best price.
- MNTN Matched Target your ideal customers using a proprietary audience engine that connects your brand with shoppers most likely to convert.
- Verified Visits Track exactly when a viewer sees your TV ad and subsequently visits your website on any device for accurate attribution.
- Creative-as-a-Subscription Access high-quality video production services bundled with your media spend so you always have fresh content for your campaigns.
- Multi-Touch Attribution See how your TV campaigns influence your other marketing channels and understand the full customer journey in one dashboard.
- Automated Optimization Allow the system to automatically shift your budget toward the best-performing networks and creative variations to maximize your ROI.
Perfect Audience Features
- Web Retargeting. Serve your ads to past visitors on thousands of top-tier websites across the open web to stay top-of-mind.
- Facebook Retargeting. Reach your audience directly in their Facebook News Feed and right-hand column where they spend most of their time.
- Dynamic Retargeting. Show automated ads featuring the exact products your visitors viewed to personalize their experience and drive higher conversions.
- Mobile App Retargeting. Extend your reach to mobile users by serving ads within popular apps on both iOS and Android devices.
- Cross-Device Mapping. Connect with your customers as they switch between desktops, tablets, and smartphones for a consistent brand experience.
- Conversion Tracking. Measure the exact ROI of your campaigns by tracking sales and signups directly attributed to your retargeting ads.
Pricing Comparison
MNTN Pricing
Perfect Audience Pricing
- Access to all ad networks
- Dynamic product ads
- Detailed conversion reporting
- Email and chat support
- No minimum spend required
- Everything in Standard, plus:
- Multi-user management
- Client sub-accounts
- White-label reporting
- Dedicated account manager
Pros & Cons
MNTN
Pros
- Simplifies complex TV ad buying into a user-friendly interface
- Provides clear attribution data similar to digital search ads
- Offers high-quality creative production through their subscription model
- Enables precise audience targeting using extensive third-party data
Cons
- Requires significant monthly spend to be cost-effective
- Limited control over specific manual network placements
- Learning curve for understanding proprietary attribution metrics
Perfect Audience
Pros
- Simple setup process with a single tracking pixel
- Unified dashboard for web and Facebook ads
- Low entry barrier with no minimum spend
- Effective dynamic creative for e-commerce stores
Cons
- User interface feels dated compared to competitors
- Reporting depth can be limited for advanced users
- Customer support response times can vary