MNTN
MNTN is a performance advertising platform that transforms Connected TV into a direct-response marketing channel by providing automated optimization, precise audience targeting, and real-time attribution tracking for your video campaigns.
SplitMetrics
SplitMetrics is an app marketing platform providing A/B testing, Apple Search Ads optimization, and mobile growth services to help you increase app downloads and scale your user acquisition effectively.
Quick Comparison
| Feature | MNTN | SplitMetrics |
|---|---|---|
| Website | mntn.com | splitmetrics.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2015 |
| Headquarters | Austin, USA | Warsaw, Poland |
Overview
MNTN
MNTN Performance TV is a self-service platform designed to make television advertising as simple and measurable as search or social media. You can upload your creative assets, define your target audience using first or third-party data, and launch campaigns across premium streaming networks. The platform removes the guesswork of traditional TV buying by focusing on outcomes like conversions and revenue rather than just impressions.
You can manage your entire CTV strategy from a single interface that handles automated bidding and creative versioning. It is built specifically for brands and agencies that need to scale their performance marketing beyond digital channels while maintaining strict control over return on ad spend. Whether you are a mid-market brand or a large enterprise, you can treat the TV screen as a high-conversion engine for your business.
SplitMetrics
SplitMetrics offers a suite of tools designed to help you master the mobile app ecosystem. You can validate your app ideas and optimize your store presence through SplitMetrics Optimize, which allows you to run A/B tests on every element of your App Store and Google Play pages. This helps you identify which screenshots, icons, and descriptions actually drive conversions before you commit to a full launch or update.
Beyond testing, you can scale your growth using SplitMetrics Acquire, an intelligent platform for managing Apple Search Ads. It uses automation and AI-driven insights to help you manage bids and discover high-performing keywords. Whether you are a small indie developer or a large enterprise, the platform provides the data-driven edge you need to lower your customer acquisition costs and improve your app's visibility in a crowded marketplace.
Overview
MNTN Features
- Automated Media Buying Let the platform handle real-time bidding across premium networks to ensure your ads reach the right viewers at the best price.
- MNTN Matched Target your ideal customers using a proprietary audience engine that connects your brand with shoppers most likely to convert.
- Verified Visits Track exactly when a viewer sees your TV ad and subsequently visits your website on any device for accurate attribution.
- Creative-as-a-Subscription Access high-quality video production services bundled with your media spend so you always have fresh content for your campaigns.
- Multi-Touch Attribution See how your TV campaigns influence your other marketing channels and understand the full customer journey in one dashboard.
- Automated Optimization Allow the system to automatically shift your budget toward the best-performing networks and creative variations to maximize your ROI.
SplitMetrics Features
- App Store A/B Testing. Test your icons, screenshots, and metadata in a simulated store environment to see what drives the most installs.
- Apple Search Ads Automation. Scale your ad campaigns with automated bidding and keyword discovery tools that save you hours of manual work.
- Pre-launch Validation. Validate your app concepts and features with target audiences before writing a single line of code.
- Competitor Insights. Analyze how your app performs against rivals and identify market trends to stay ahead of the competition.
- Custom Product Pages. Create and test multiple versions of your app store page tailored to specific audience segments and ad groups.
- AI-Powered Keyword Discovery. Uncover high-intent keywords automatically to increase your organic visibility and paid reach in the App Store.
Pricing Comparison
MNTN Pricing
SplitMetrics Pricing
Pros & Cons
MNTN
Pros
- Simplifies complex TV ad buying into a user-friendly interface
- Provides clear attribution data similar to digital search ads
- Offers high-quality creative production through their subscription model
- Enables precise audience targeting using extensive third-party data
Cons
- Requires significant monthly spend to be cost-effective
- Limited control over specific manual network placements
- Learning curve for understanding proprietary attribution metrics
SplitMetrics
Pros
- Highly accurate A/B testing environments for store listings
- Excellent automation features for Apple Search Ads management
- Detailed analytics that go beyond basic store metrics
- Responsive customer success team for enterprise clients
- Effective tools for validating new app concepts quickly
Cons
- Pricing can be high for independent developers
- Learning curve for complex automation rules
- Requires significant traffic for statistically significant results